Debt Holder’s Fear Could Trigger Premature Cumulus Bankruptcy

INSIDE …

  • The two things that can trigger premature Cumulus bankruptcy and I’m not talking about failure to pay debt – even worse.
  • Why Wall Street thinks Cumulus (and even iHeart) are now trying to tank their companies – here’s their strategy.
  • The feeling on the Street that Mary Berner will turn Cumulus around and avoid bankruptcy.
  • Some debt holders may salvage 30 cents on the dollar or nothing.
  • Why Cumulus can’t sell its non-essential stations – no way, no how.
  • How Mary Berner has gone underground – radio silence – ahead of her next huge strategic gamble (revealed here).

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Desperate Moves at iHeart

INSIDE …

  • Why iHeart is actually asking all sales people to fudge numbers for next year – that’s right pull them right out of thin air.
  • The one question corporate wants salespeople to answer about their projections – or else.
  • Massive employee benefit givebacks ahead – details.
  • How they want employees to pay them! Here’s how.
  • The first concrete sign that layoffs are only weeks away.
  • Why market managers – even high performers -- are an endangered species now and for the next year.
  • The pathetic new way Hartley “Hardley” Adkins has come up with for firing people, saving money and saving his job.

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iHeart, Entercom & Cumulus Panic Over 2016 Revenue

INSIDE …

  • How these 3 radio groups are headed for the shitter in the Q4 and Q1 of next year and ready to take the rest of the industry down with them.
  • What iHeart is going to force their account execs to do within the next week – details.
  • How iHeart is preparing to punish even its super-achieving market managers who are outpacing the losses of the group’s laggards.
  • What Entercom has the unmitigated gall to ask its best advertising clients to do – laughable to their old pros left shaking their heads.
  • With just about 6 weeks left until the end of the year, how new Cumulus CEO Mary Berner is tying the hands of her salespeople at the absolute worst time.

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Bankruptcy of Rdio Precedes Cumulus

INSIDE …

  • Does this hasten a Cumulus bankruptcy?
  • Little known details on the court managed Rdio bankruptcy – you may want to take notes on this because it could happen this way for Cumulus.
  • The startling amount of money this failed investment is going to come out of Cumulus revenue.
  • Why is iHeart competitor Bob Pittman having an orgasm.
  • How badly does Cumulus get dinged now that Rdio is in bankruptcy.
  • Oh no – how the Rdio bankruptcy is waking up the much needed buyers of Cumulus tower site real estate in LA and DC that is absolutely critical to Cumulus staying afloat.
  • How does the Rdio bankruptcy impact the sale of Westwood One or the $2 billion acquisition of Citadel/ABC legacy stations now.
  • What’s worse than Cumulus not being able to repay its loans or refinance them – this is what everyone should be afraid of.

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Sales Spy App Coming To iHeart By June

INSIDE …

  • How the spy app will be force-installed on all account executives’ phones.
  • What info and data corporate will now instantly have access to – both business and private. The NSA would be envious.
  • 9 specific base spy categories – but that’s just the beginning, they can go even deeper than these (described here).
  • Can the app know where each salesperson is and whether they are making a proposal – details.
  • The reason why a cash-starved radio company would make it more difficult for sellers to sell at this critical point.
  • Where the spy app is being tested right now.
  • How some account execs are refusing to comply – and the consequences.

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