Suspicious Sales System Readied For Westwood, Cumulus

INSIDE …

  • ENGAGE may soon be replaced with this nightmare from hell.
  • The person behind the new customer relationship management (CRM) software who is responsible for the much-hated ENGAGE system.
  • Improprieties galore – a potential conflict of interest surrounds this new CRM. Details.
  • Sobering rumors of who may be a backer of what could become the next ENGAGE.
  • Will the new CEO kill off ENGAGE or subject sellers to something even worse?

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Programming Firings Begin At Cumulus

INSIDE …

  • The botched execution of Dickeyite Jan Jeffries is the template for future Cumulus firings.
  • Who did him in – and it wasn’t the new CEO.  Details.
  • The Cumulus exec who will be deciding which PDs and talent will get laid off – their version of CBS’ Scott Herman.
  • Which format will replace Nash country as the Cumulus favorite.
  • The chances that Gary Pizzati gets it next.
  • Which programmers are safe and which ones think they are safe – here’s the difference.

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Cumulus CEO Reveals Coming Layoffs

INSIDE …

  • New CEO Mary Berner’s chilling own words on reducing staff (spoken publicly).
  • Why the Cumulus layoffs are even more urgent than the ones debt-laden iHeart is about to undertake.
  • Mike McVay gets to keep his job – but here’s the catch.
  • Programming will take the biggest hit – here’s how.
  • Revealed: The air-talent Cumulus will deem non-essential thus expendable.
  • A shakeup in morning shows nationwide across formats other than Nash country – details.
  • ENGAGE may be gone but employees should be careful what they wish for – what replaces it.
  • Why you absolutely don’t want to be a market manager at Cumulus under this new CEO.
  • What about the devastating Dickey cutbacks at Westwood One – will they stick.

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Mary Berner Abruptly Cancels Cumulus Goodwill Tour

INSIDE …

  • How new CEO Mary Berner’s lack of experience in radio is already killing her Cumulus resuscitation – details.
  • How the suck-ups are already getting her ear setting up some bad decisions coming soon.
  • Why Berner was supposed to be in San Francisco this morning as part of her ten market magical mystery tour – and why it was abruptly cancelled.
  • The markets she intended to visit.
  • How idiot market managers are asking staff to prepare for the CEO’s visit.
  • How much of a brownnoser is Mike McVay after one week with his new boss – what he will be directing his programming people to do.
  • Senior VP ALERT.
  • 5 bold decisions Berner failed to make that would have won over her employees.

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Wall Street: Bankruptcy Date for Cumulus

INSIDE …

  • The debt elephant in the room – revealed.
  • The date Wall Street equity people think could see a Cumulus bankruptcy unless things improve a lot, quickly.
  • And the one thing that could trigger a default years in advance – a concern so real, even major shareholder Jeff Marcus isn’t taking chances by staying the present course.
  • The best-case scenario for Cumulus that actually could happen but not with current management presiding over a revenue race to the bottom.

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Tough Questions For AskMary@Cumulus.com

INSIDE …

  • What about Engage, the sales program the Dickeys installed.
  • What about Gary Pizzati, the nemesis of market managers trying to do a hood job.
  • Will women get more significant jobs and promotions now.
  • Who will be handling programming, the “oxygen” of Cumulus – her words.
  • What are the real plans for Nash radio’s all-time worst format.
  • How can bankruptcy be ruled out, Cumulus is a penny stock and declining.
  • Layoffs – Berner’s history as CEO of other big media companies has been to do massive layoffs. What about Cumulus?

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What Mary Berner Didn’t Tell Employees

INSIDE …

  • Why Mary Berner’s first webcast to company employees went over like ISIS ordering in.
  • What she said about filing for bankruptcy and the one little detail she left out.
  • Berner said programming is the oxygen of Cumulus but here’s the part she dare not tell employees.
  • What Mary never bothered to bring up struck some employees as suspicious. Details.
  • A scary new approach to advertising that could have Cumulus sponsors asking for their money back – Mary did the exact same thing in publishing.
  • How she said Nash was off-limits, but really?  It does suck.
  • How employees can expect a change in corporate culture but here’s why they are not going to like it.

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