Massive Cuts Coming Soon To CBS Radio

INSIDE …

  • The status of these cutbacks and the time frame for them to be enacted.
  • Examples of how deep and big the cutbacks will be in a few markets where they are underway now.
  • Unthinkable iconic CBS formats will be gutted – details.
  • Startling format changes are coming to save money.  Here’s a big station that’s not long for this world. Unthinkable a year ago.
  • How CBS lawyers are paralyzing the radio group.
  • Dumbed down programming is on the way – it started already last week (some examples).

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The Brian Williams Solution

PREVIEW

  • How NBC failed to make the right choice about Brian Williams.
  • Two key things Comcast NBC did not learn about its generational future.
  • Why NBC slammed the door on ever getting younger Millennial audiences.
  • How Glenn Beck’s Blaze TV which is teetering on the brink is making the same mistake as Comcast NBC.
  • Why traditional media (radio, TV, print) can’t seem to do the one thing that is critical to winning over younger demos – here it is.

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Twitter Is Done, Social Media Disruption Underway

PREVIEW

  • What the decline of Twitter portends for radio stations struggling to attract younger listeners.
  • The four rising (and surprising) social media platforms where you want your station to be.
  • Specific adjustment radio stations should make to appeal to fickle Millennials to avoid the same fate as Twitter.
  • What should Twitter do to make its business profitable?
  • It’s the same “killer app” that would make radio a hit with Millennials.

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A Little Known Extra Advantage of Voltair

Here are four startling things (below) I’ll bet you don’t know about the Voltair / Nielsen smackdown.

Yes, Voltair makes digital encoding stronger so more PPM listening is credited to stations that install their device.

Now, this – an extra benefit that will blow away competitors without one.

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  1. The “other” competitive advantage that is almost as sweet as putting out a stronger coded signal for People Meters.
  2. Will Nielsen ban the Voltair code-enhancing unit from station use – yes or no?
  3. What a Voltair unit does besides boosting station encoding for better ratings – this has already started a pissing match between stations as you’re about to see.
  4. The major radio group that has just started hedging its bet on adding Voltair to get better time spent listening.
  5. What Nielsen is doing in the middle of this controversy over its encoding technology that directly affects diary markets.

The answers start here.

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iHeart Moves to Salaried Sellers

How many radio CEOs does it take to screw up a perfectly good industry (we already know how many it takes to screw in a light bulb)?

Another disincentive for selling radio is born.

But this one is worse than it sounds.

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  1. The new compensation plan – The revised transactional, direct and digital rates commissions that will come with a salary.
  2. The first victims – Different city, but implemented by one of the top regional managers.
  3. What goes next – Four money saving plans bound to make sellers nervous enough to leave.
  4. Other scary experiments – The plans iHeart is testing in the field to cut sales expenses.
  5. Commissions and bonuses – Word from the inside on iHeart’s current thinking.

The answers start here.

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Audience Measurement Shocker Coming

It’s bad enough that Nielsen ratings are expensive, unreliable and flawed.

Now it appears that something major could be in the works soon that will add another headache and stir up more controversy.

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  1. Details – How Nielsen is already ramping up a disruptive move so big it will affect every broadcaster.
  2. Time frame – When the other shoe will drop.
  3. Their strategy – Why Nielsen feels it is so important to risk pissing off influential clients who pay them hundreds of millions.
  4. Repercussions – What Nielsen is preparing to do if compliant client stations do not play nice.
  5. The Best defense – Once they slap you, what’s the best way to hit back other than cancel, which is really not an option.

The answers start here.

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Owners Targeting Zero Local Programming

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