CBS is so not going to be a radio company.
You don’t have to believe me about the possible and eventual Cumulus purchase to see that the die is cast.
Dan Mason formally resigned as president of CBS Radio yesterday as anticipated after eight very successful years.
But CBS CEO Les Moonves threw everybody a curveball on his successor.
Andre Fernandez, formerly President and COO of Journal Broadcasting that merged with Scripps recently. Previously he was a financial guy at GE.
Get it – financial guy, not primarily a radio guy.
To be sure, Fernandez is a good man.
He has excellent credentials especially his financial abilities that will be needed as CBS morphs into a TV company. CBS has had their eyes on Fernandez for the last few years so while the general public didn’t know who would succeed Mason, it appears Moonves did.
All bets are now officially off.
Things will be changing rapidly now at CBS Radio.
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- Why a TV guy. Why now. How long CBS tracked him for this job.
- What about CBS radio programming that Mason safeguarded for the past eight years.
- What about Scott Herman, the heir apparent if a radio person is what they were looking for.
- Herman’s current and future status with CBS Radio in light of Mason’s departure.
- Finally – is this out of the company, non-exclusive radio hire an indication of the sale of CBS Radio.
The answers begin here.
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