Serial

Imagine a podcast that attracts 1.26 million listeners every Thursday morning on iTunes.

That’s more than most of Lew Dickey and Bob Pittman’s major market stations.

But don’t go out and start a podcast.

That’s a road to failure.

There is something even bigger based on Serial’s success that radio can harness.

This article goes on to reveal:

  1. … Why you want to avoid podcasting, don’t fall for the hype.
  2. … Why Millennials love storytelling and that’s different.
  3. … How to do storytelling without sounding like the radio they dislike.
  4. … Which generations don’t like podcasts.
  5. And, why you never want to do this online only on the air.

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Beasley Done, But What About the Rest of the CBS Selloff

What happened to the one-third of CBS Radio its CEO said it would sell?

So far, only one small trade with Beasley involving Miami and Philly.

Here is the latest from the ground.

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  1. The one thing that is making CEO Les Moonves drag his feet on selling the rest of his non-essential markets.
  2. Scary stuff for CBS employees -- who may be sniffing around the available smaller market CBS stations.
  3. One option that would blow the roof off the media business involves his possible plans for both radio and TV together.
  4. Les Moonves’ surprising end game.
  5. Plus, the big question – when?

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Music Industry Suicide Bombers

Music people have the crazies again.

The latest nut case is Irving Azoff who had been threatening to remove 42 of his very heavyweight clients’ music representing some 20,000 works from YouTube.

Now Azoff has gone and done it – or at least he’s trying to do it.

YouTube is apparently defying him saying that they have a deal in place.

This is all about greed as it has always been for the record business.

It’s about histrionics such as saying streaming services like YouTube are exploiting musicians.

It is the music industry that wanted Spotify and made it damn difficult for them to launch on schedule here in the U.S. because of brass knuckle negotiations and even that was not enough to please them because their take is not enough.

They hate Pandora but Pandora is the largest supplier of digital revenue to the music industry and that money represents fully over 50% of everything Pandora earns.

These haters have even turned on the pathetic radio industry, which has become an imitation of its former self with computerized music, no personalities and repetition that drives listeners away.

The music industry is against anything that works for their partners that doesn’t work better for them.

They got handed their lunch by a bunch of kids at Napster.

Then they let Steve Jobs bamboozle them into a deal to let his iPod users cherry pick music all because they were paranoid about Napster.

Who knew? Cherry picking was the undoing of the album.

All as CD sales plummeted.

When Pandora started the labels demanded huge royalties that were insane for any business startup.

Flo & Eddie should have stuck to “Happy Together” when they “won” legal battles for music royalties for their old work.

The labels did a stick up on satellite radio, which passes its fees along to its subscribers.

They tried to sue the pants off kids who pirated music and the kids won.

Now, no one even wants to steal music because while these selfish bastards were out screwing up the digital business model consumers started using their music like ketchup instead of a main course.

Taylor Swift pulls her new album “1989” from Spotify because her label wanted to make a statement but that statement is – we don’t want to be where listeners are going unless you want to overpay.

And if you think I am hard on the music industry, maybe.

Maybe not.

Music ain’t what it used to be.

And people don’t value it the way baby boomers worshiped their vinyl albums.

The radio industry helped commoditize music by making it vanilla.

So here’s the verdict.

Azoff will lose.

The kids will win again.

But Irving will stuff his pockets with more money while his clients will be affected by his lack of good judgment. He’s acting like – well, a baby boomer who doesn’t understand the new digital world.

Buying music is over – iTunes the biggest online retailer has proven that the decline is real. If they can’t sell music, no one can.

No one buys CDs.

They listen to streaming services largely for free and that’s about it, folks.

Have they not learned anything from the path of destruction the music industry has been on for the past 15 years?

95 million Millennials are their bosses.

Music will eventually be free and the labels blew their business model.

I’m betting that the Millennials will win this one again.

Cooperate with the inevitable.

Come up with a new business model or Millennials will.

Radio, are you listening? 

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Apple Pay Can Teach the Media Industry New Ways To Innovate

Name 2 things the radio industry innovated in the last ten years.

Okay, name one.

Same for TV and the music industry.

They wonder why they are reporting losing revenue numbers, getting clobbered by amateurs in digital media and the answer is right in front of their faces.

Steal a page from Apple Pay to get your creative juices flowing.

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  1. The two most essential mediums that young audiences like so much they will actually pay for it – that’s right, pay.
  2. YouTube is the new Top 40 radio to teens so how about the new YouTube paid subscription service – will it fly?
  3. Cable will die but here are two TV networks that will thrive in spite of it – take notes.
  4. Taylor Swift vs. Spotify will backfire and here’s why.
  5. Here is the litmus test to see if your station will have any chance gaining a substantial young audience. Take it and find out if you have a future with 95 million on-demand listeners.
  6. But most importantly – why you should teach your employees all about Apple Pay to inspire innovation.

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The Future of Television

Television is about to be walloped so badly at the intersection of technology and generational change.

The unthinkable is beginning to happen.

This changes everything in every other medium as well.

  1. What is the new TV?
  2. What will start to replace existing TV networks as we now know them?
  3. Shocking figures on TV set sales.
  4. An exodus from cable and satellite so great, changes are ahead for consumers – the latest figures are in.
  5. How cable TV’s worst nightmare is coming true and their knee jerk reaction to it.
  6. What about satellite radio – any path of growth in a price sensitive world?
  7. Or free radio? Can that be an advantage as Millennials refuse to pay fees?
  8. For the answer – follow what CBS CEO Les Moonves is going to do.

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