The Truth About Disney’s Radio Exit

They’re lying bastards who have deserted the ship!

No, they’re geniuses who are once again getting out while the getting is good.

Which one is Disney?

Is the avalanche of radio station sales about to begin?

What’s really going on and what does it mean for radio.

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  1. Is Disney going to sell their ESPN sports stations next.
  2. The brutal reason Disney is abandoning radio for its children’s format – its NOT that only 18% of their listeners hear it on a radio.
  3. What Disney knows about the future of radio.
  4. If Radio Disney is relying 100% on mobile, does that make Jeff Smulyan’s NextRadio a winner in the wings – this is very important to get right.
  5. What 90% of radio owners are likely to consider doing now as the market softens.

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Ratting Out Nielsen Ratings

If you only knew what is going on behind the scenes at Nielsen Audio Ratings at a time when radio is losing 3% of its revenue (Source RAB, 2nd Q 2014).

Wait!

You do.

Here it is from ad agency and radio execs and Nielsen’s own employees.

What Nielsen doesn’t want anyone to know.

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  1. Finally!  How many ratings months it takes for a stable Nielsen ratings number – from the mouth of a Nielsen executive.  This is insane.  You won’t believe it.
  2. How Nielsen is reportedly targeting only high usage radio households for placing meters – and the rating numbers still suck. 
  3. Why TV owners are putting the brakes on LPMs outside the top 20 markets – but radio is headed for the full treatment.
  4. Every other medium gets one important break that radio does not – here it is.
  5. Ever wonder what the real response rate is for meters – don’t guess anymore.
  6. And this low level standard that constitutes a response.

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This Confirms Talk Radio’s Death

You’re going to be angry.

Talk radio can’t seem to do anything right.

More damage was done in the past week than in the years prior.

And these kind of moves guarantee the death of the talk genre – ahead of schedule.

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  1. How talk radio is giving guys like Lew Dickey who want to kill it off actual legitimacy.
  2. What are the four commandments of getting an infusion of younger people to listen to talk radio – change the way you talk to audiences is one of them.  Now the other three.  Also applies to music stations.
  3. The only good news – and it’s great news – for talk radio stations if they could only get out of their own way and do it.
  4. The talk station that young people will embrace will not be about politics, it will be all about this.
  5. What format has even more of an uncertain future than talk if that is possible.

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5 New Radio Owner Promises You Don’t Want To Fall For

The greedy bastards running most of the large radio groups are at it again.

5 new unbelievable cons to get employees to work for next to nothing.

I want to see the happy talk trade press put a smiley emoji on this!

Look at what they are trying that could come to a station near you.

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  1. New work rules that are so laughable except for the fact that they are true.
  2. Be on guard for this offer that seemingly will allow you to make more money – it’s rigged, as you’ll see.
  3. The motivation speech you never want to hear but Clear Channel employees got this earful last week. 
  4. The new Cumulus health care teaser.
  5. Guess what Clear Channel is making married couples do – no, not go to counseling – even more insulting.  
  6. With the largest layoff ever coming to Clear Channel within a few short months, here’s a scheme they are reportedly testing to get employees to work for less. 

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These Radio Groups Aren’t Going To Make It

Let’s be real.

Some radio groups just are not going to make it.

Too much debt, not making their numbers, advertisers mandating 30% digital out of their radio budgets, no digital other than streaming … not good.

But what is amazing is that the groups that are goners are not necessarily the ones you’d think.

Look before you change jobs.

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  1. Clear Channel is going down but are they out – not if you understand Bob Pittman’s one last Hail Mary move.
  2. What about all those smaller companies like Alpha – keepers or losers?
  3. How about the Scripps – Journal merger – a good thing or are they no safer than any other company?
  4. One radio group that is so over, you never saw it coming (and neither did they).
  5. The only 8 radio companies I’d pick my family up and go work for – these are the radio groups with a future that you should be angling to work for next.

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