Pay Your Debt Down Like Clear Channel Just Did

The wheels are coming off.

They are burning through cash at a record pace.

Their big markets are down 12% or more in revenue.

No prospect of breaking even by the end of the year.

Then how is it possible to pay your debt down by $2.5 billion?

You want what Bob Pittman is having. 

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  1. How Clear Channel got their debt to under $20 billion for the first time since Lee & Bain acquired the company.
  2. And that’s turning in two lousy revenue quarters and tracking down for the rest of the year – how is it possible?
  3. Why now?  The reason Clear Channel is under pressure to get that number under $20 billion even if they have to use this trick.
  4. Why Bressler refuses to break out radio revenue for analysts.

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Bressler & Pittman’s Next Move

Forget the earnings report.

There’s bigger news.

Bob and Rich are setting the table for a grand plan that will fleece investors.

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  1. What Clear Channel is hiding from Wall Street investors.
  2. The honest numbers you will not see anywhere.
  3. The wacky snake oil soaked IPO that Clear Channel is looking at launching.
  4. How much their largest revenue market – LA – missed budget by compared to last year.  Sorry, Bob, someone has to tell them.
  5. How much ratings are off – they’re not talking about this either.
  6. The planned power shift underway at Clear Channel corporate. 
  7. The new management on the way.

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The 2 Things Never To Do On a Morning Show

Make any mistake you want.

Just don’t make these 2.

Because times are changing and you will lose audience and revenue so fast that you can’t get it back.

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  1. Avoid doing this to your personality morning show at all costs.
  2. Never handle music on radio like stations are starting to do now – never.
  3. The new trend in radio morning shows that is not even a year old – avoid it.
  4. Your insurance policy against audience erosion in the mornings – 7 things stations with great ratings are now doing.
  5. Placement of those Nielsen PPM commercial clusters – you’ll want to change them – they’re killing your ratings.

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Look Who Clear Channel Is Sending To Fix Their Stations

Pittman’s latest brain fart is deadly.

How to get the billing up.

How to get lazy, dumb, incompetent sellers that work for the Evil Empire to shape up and fly right.

Warning:  this latest abuse just hit the road last week and it’s ugly.

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  1. Pittman’s new secret to scaring the pants off sales management and sellers one and for all.
  2. The abuse that is coming your way that has reduced professional sales management to tears.
  3. What’s the next stop for Pittman’s SWAT team.
  4. What happens when they get all those responsible for selling into a conference room behind closed doors – with real time quotes who have survived it.
  5. Pittman’s three goons who are being sent in to rip a new assh#@e.

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The Clear Channel Firings You Don’t Know About

These clowns at Clear Channel are making me look like I actually know what I’m talking about.

They’ve started the firings I’ve been warning are on the way.

But you know me.  I just make it up, right?

And they are working right now on a few more eye-popping strategies to save money at all costs.

You won’t believe what they’re into – unless, of course, you’re among the first to get the axe in these new ways.

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  1. It’s now Christmas every day at Clear Channel – how they are pulling off major holiday-type reductions in force and nary a word leaks out.
  2. The big honcho who just got wasted and had to push his belongings to the car in none other than a freakin’ shopping cart no less – the new mean is coming to a station near you.
  3. You’ve heard of corporate “right-sizing” – now meet career “downsizing” – you don’t want to be around for this. 
  4. Salary cuts – if you can’t be fired, now you can always have your pay cut like this.
  5. The Trick Hiring – a cutesy tactic being used by The Evil Empire to make it look like no one was being fired at all.  You have to stay up late at night to come up with something this frightful.
  6. Why 2015 will be the year Clear Channel starts wiping out entire stations in one fell swoop – with an early warning about what to keep an eye out for.

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Clear Channel Caving on Ad Rates

Corporate is saying hold the line on rates.

But what is really going on – often under the radar – is the exact opposite.

Here is evidence that agencies are running roughshod over Clear Channel sellers caught in the middle.

And their commission checks are starting to feel it.

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  1. The Regional Senior VP of Operations who is taking low ball rates in apparent violation of official company policies.
  2. The mega ad agency that is having its way with Clear Channel.
  3. How they negotiate rates so low they aren’t worth taking the business.
  4. How sellers are getting screwed in their paychecks when forced to take the lowball business.
  5. And how they are being punished for taking it!
  6. What competing stations are being forced to do to combat this revenue giveaway.

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47% of Listeners Can’t Last a Day Without This

A new consumer study will give radio operators reason to take pause and reconsider what they do.

Both on-the-air and off.

If you want to hone your strategy in the complex digital age, you’re going to want to see this research and brainstorm these new solutions

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  1. The surprising one thing listeners want most.
  2. Should you program only radio or radio with digital content.
  3. The disturbing new thinking on audience traditional ratings.
  4. Why website metrics are flawed and what to do about it.
  5. The best approach for radio stations competing in the digital space.

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$100 is awarded for the Best News Tip of the Month.  And my anonymous Witness Protection Program has never revealed a source.  Report news or share emails and memos in confidence here.

Talk to Jerry privately here.

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