Jerry Lee’s Offer To Test Your Station’s Commercials

More FM owner Jerry Lee is making an infrequent public appearance at my Philly conference next week.

Lee will speak about the elaborate testing system his number one billing Philadelphia station uses to make advertisers’ commercials more effective thus getting them to buy bigger schedules at higher prices.

Using this system More FM exceeds revenue totals every year regardless of the economy, digital competitors or a lack of political spending.

Every year!

With 2014 off to a very slow start and financial analysts forecasting another flat year for radio, there is nothing more important than getting more revenue from the same number of advertisers.

Jerry Lee will tell the group:

  • Proven methods of writing more engaging commercials.
  • One tip that will improve all commercials you do by 30% backed up by proven research.
  • What TV can get away with but what is instantly detected by listeners in radio commercials.  How to become aware of this self-defeating negative and fix it.
  • Plus, this special optional offer limited only to those attending this Philly conference:  If you want to test the effectiveness of your use of the ‘Buddy System’ approach in critiquing each other’s commercials, Jerry Lee and More FMTM present the following offer:  More FM will test 10 commercials for any station.  There is a very minimal service fee for this test and special low rates for testing additional spots as I am sure you are going to want to do.  We’re talking peanuts here to cover his costs.  But what’s great is if you buy into the concept and wish you could do it, your wish has come true.

Now you can get a leg up on competitors who will not be able to take advantage of this special offer.

Lee realizes that when radio starts delivering better results for advertisers, radio becomes a growth business again.

That’s the answer radio seems to be missing, but you won’t.

We’re pleased to help you get started helping advertisers do something proven to get better results so you can be the beneficiary when you total your revenue at the end of this difficult year ahead.

Also at this one-day conference:

  1. Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
  2. Methods to master digital as a second stream of revenue alongside broadcasting.  Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station.  Just to mention three.
  3. The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative.  From there, how to grow your fan base.
  4. A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time.  You won’t want this to get in the hands of a competitor, for sure.
  5. What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll show video examples and reveal the winning game plans.
  6. From my work as a USC professor in the area of generational media:  the critical Millennial checklist.  This is what I use as my new business bible. You’ll get it.  Four things that the next generation of listeners must have in order to listen to radio in the digital age.  What they want from you.  On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them. 
  7. Exactly how you can time shift radio and how not to.  Time shifting is the new broadcasting in an increasingly on-demand world.  Failure to embrace time shifting could prematurely make your stations extinct.  But you will have innovative key strategies to get started with.

Sean Hannity will join us in person not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

It will be my pleasure to meet you in person in Philly March 26th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.  Call 800-635-1042 and ask for Alyson Lurie. 

Read More  FREE SAMPLES

Add 10% More Digital Revenue By The End of This Year

Not a moment too soon as spot radio is softening while demand for digital is strengthening.

Advertisers want more than digital add-ons to radio.

They want bold projects separate and apart from radio but they want you to bring these new initiatives to them because they know you are in the content business.

And they trust you to make them look good.

My position is that as long as radio keeps trying to stream its radio stations or sell banner ads on websites that can’t seem to get any traction, the real money is not going to roll in.

There are some credible options you will want to know about:

  • Short-form video that can earn hundreds of thousands of dollars within the last 9 months of this year.  Even more if you build on it.  But do you know the sweet spot for length?  It’s super important.  Go over this number of minutes and you’re dead.  Do you know the topics that will best ignite a storm of advertiser support?  We’re going to brainstorm on these topics when we meet face-to-face in Philly next week.
  • Social media strategies that double or triple your content effectiveness.  Facebook is declining and has been replaced by an alternative you will want to get to know.  Twitter is just fluttering – there are better alternatives.  Don’t throw these old tools out but don’t count on them.  Just use them differently.  Start thinking about starting your own social network.  I did.  I’ll share what I know.
  • Change the way you pitch advertisers and their agencies on digital content.  Radio sells digital like radio.  That’s not optimal.  I’m going to show you how to sell digital like there is no tomorrow.  And there is one mistake that almost every radio station is making when they sell digital that you want to stop making a.s.a.p.
  • See videos of how entrepreneurs are making the kind of money that would put a radio station well into the black by the end of December.
  • A 37-year old who grosses $3 million in a way no radio station has ever done.  I’m all ears.  You may want to be as well.
  • You’ll want the income this teenager makes through product placement alone.  See how she figured it out.

And if you’re worried about expenses, how about if I said great digital costs next to nothing.

I’m going to show you how to do it on an iPhone and you’re not going to know the difference.

An iPhone!

Here are the 7 other critical areas radio broadcasters and digital entrepreneurs will focus on in Philly next week:

  1. Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
  2. Methods to master digital as a second stream of revenue alongside broadcasting.  Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station.  Just to mention three.
  3. The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative.  From there, how to grow your fan base.
  4. A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time.  You won’t want this to get in the hands of a competitor, for sure.
  5. What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll show video examples and reveal the winning game plans.
  6. From my work as a USC professor in the area of generational media:  the critical Millennial checklist.  This is what I use as my new business bible. You’ll get it.  Four things that the next generation of listeners must have in order to listen to radio in the digital age.  What they want from you.  On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them. 
  7. Exactly how you can time shift radio and how not to.  Time shifting is the new broadcasting in an increasingly on-demand world.  Failure to embrace time shifting could prematurely make your stations extinct.  But you will have innovative key strategies to get started with.

Jerry Lee will be there to give you the edge in helping advertisers do better so they spend more with you like they do with him in Philly.  He will provide an action list.

Sean Hannity will join us in person not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

It will be my pleasure to meet you in person in Philly March 26th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.  Call 800-635-1042 and ask for Alyson Lurie. 

Read More  FREE SAMPLES

Fallout After Clear Channel Shakeup

Now that Tom Schurr has joined John Hogan in retirement heaven, the question all Clear Channel employees want answered is – what to expect from Bob Pittman’s Fab Four.

If you work for any of these three large market majordomos or for the surviving regional market head, things will no longer be the same.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What Tom McConnell’s new big assignment.
  2. Why McConnell’s penchant for trades may bite him on the butt – a source dishes.
  3. How “Hardly” Adkins starts meetings and what the pressure of this promotion may make him do in the two new markets he now takes over.
  4. Why is Kelly Kibler promoted?  She handles Texas and not much more.  But that was her job before her “promotion”.  Pray tell.  What’s going on here?
  5. Matt Martin remains head of regionals but he will oversee big changes ahead.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,652 previous stories, here.  Search Stories.

This article was made possible by information from sources close to the situation. When you report news, you are automatically in my Witness Protection Program, which has never revealed a source. 

Talk to Jerry privately here.

Jerry’s Instagram

What’s in the pipeline for radio’s future at my Philly conference here.

Read More  FREE SAMPLES

How To End 2014 Up 4% in Revenue

Radio was flat for 2013 and there have been all kinds of explanations – no political advertising compared to the previous year, popularity of digital competitors and Pandora is taking sizeable amounts of revenue away from radio.

Again, 2014 will be flat or down according to forecasts from financial experts and the first quarter is starting out awful. 

When Clear Channel’s biggest moneymaking cluster, Los Angeles, is off a minimum of 10% for the first quarter, which ends in a few weeks, you know we all have trouble.

Meanwhile, digital is supposed to be the future, but for radio, according to Borrell Research, the average station does $166,000 in digital a year and they get to decide what is called digital.

And that’s an average.  Some are much less and even doubling it does not guarantee position revenue growth for 2014.

But there are positive ways to guarantee a positive finish up as much as 4% in radio revenue.

  • Exceed revenue totals for last year by holding on to the same number of advertisers you had but increasing their effectiveness by 30% so they will spend more and pay more.  At my coming Philly meeting, More FM owner Jerry Lee will tell you straight out the one thing you can do today that will increase your best advertisers effectiveness by 30%.  Proven.  And it costs nothing – just a shrewd strategic move you will want to know and understand.  It’s an open forum, you can ask him directly.
  • Tuck in some added dollars by stealing it from TV advertising.  Learn how to pitch doubling TV sales results for less than the cost of TV through a more effective radio approach.  Here’s how to make TV advertisers really believe you.
  • Then, add a new digital revenue stream with guaranteed big income.  This would be video.  I will show some short-form video examples that are bringing in $3 million a year in revenue.  Just following this footprint and having a modest success nets an additional income stream toward your plus 4% finish for 2014.
  • Video may seem like kid stuff but let’s go to school on these “kids”.  Let me show you a teenager who makes the kind of money that could put you into positive revenue for the year by giving away short-form videos.  Here’s how she makes her money.  You can do this, no problem.

If you’re in the mood to finish 2014 strong, these and other strategies we will cover in Philly will get you there.

Plus, these topics that will make you a better local broadcaster:

  1. Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
  2. Methods to master digital as a second stream of revenue alongside broadcasting.  Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station.  Just to mention three.
  3. The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative.  From there, how to grow your fan base.
  4. A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time.  You won’t want this to get in the hands of a competitor, for sure.
  5. What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll show video examples and reveal the winning game plans.
  6. From my work as a USC professor in the area of generational media:  the critical Millennial checklist.  This is what I use as my new business bible. You’ll get it.  Four things that the next generation of listeners must have in order to listen to radio in the digital age.  What they want from you.  On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them. 
  7. Exactly how you can time shift radio and how not to.  Time shifting is the new broadcasting in an increasingly on-demand world.  Failure to embrace time shifting could prematurely make your stations extinct.  But you will have innovative key strategies to get started with.

Jerry Lee will be there to give you the edge in helping advertisers do better so they spend more with you like they do with him in Philly.  He will provide an action list.

Sean Hannity will join us in person not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in Philly March 26th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.  Call 800-635-1042 and ask for Alyson Lurie. 

Read More  FREE SAMPLES

Clear Channel Facing Criminal Investigation

Now Bob Pittman has really gone and done it.

Top management is in disarray.

Punitive measures against employees thought to be not on board.

An impending criminal investigation that could expose employees left hung up to dry by corporate.

And new outrageous perks for Pittman while Rome is burning.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What the FBI has on Clear Channel.
  2. Plus disturbing reports about sexual and moral shortfalls that if they became public could hurt what’s left of the image of a “local” radio company. 
  3. An orchestrated effort to hurt employees who leave the company.
  4. Why Pittman’s top aides got caught in a secret email memo strategizing that their nearly $21 billion in debt was actually pre-planned.  That’s right, planned.
  5. While Pittman is conducting record layoffs, ask him about the $21 million “mist tunnel” being planned for his New York headquarters.  Details.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,650 previous stories, here.  Search Stories.

This article was made possible by information from sources close to the situation. When you report news, you are automatically in my Witness Protection Program which has never revealed a source. 

Talk to Jerry privately here.

Jerry’s Instagram

What’s in the pipeline for radio’s future at my Philly conference here.

Read More  FREE SAMPLES