More FM owner Jerry Lee is making an infrequent public appearance at my Philly conference next week.
Lee will speak about the elaborate testing system his number one billing Philadelphia station uses to make advertisers’ commercials more effective thus getting them to buy bigger schedules at higher prices.
Using this system More FM exceeds revenue totals every year regardless of the economy, digital competitors or a lack of political spending.
With 2014 off to a very slow start and financial analysts forecasting another flat year for radio, there is nothing more important than getting more revenue from the same number of advertisers.
Jerry Lee will tell the group:
- Proven methods of writing more engaging commercials.
- One tip that will improve all commercials you do by 30% backed up by proven research.
- What TV can get away with but what is instantly detected by listeners in radio commercials. How to become aware of this self-defeating negative and fix it.
- Plus, this special optional offer limited only to those attending this Philly conference: If you want to test the effectiveness of your use of the ‘Buddy System’ approach in critiquing each other’s commercials, Jerry Lee and More FMTM present the following offer: More FM will test 10 commercials for any station. There is a very minimal service fee for this test and special low rates for testing additional spots as I am sure you are going to want to do. We’re talking peanuts here to cover his costs. But what’s great is if you buy into the concept and wish you could do it, your wish has come true.
Now you can get a leg up on competitors who will not be able to take advantage of this special offer.
Lee realizes that when radio starts delivering better results for advertisers, radio becomes a growth business again.
That’s the answer radio seems to be missing, but you won’t.
We’re pleased to help you get started helping advertisers do something proven to get better results so you can be the beneficiary when you total your revenue at the end of this difficult year ahead.
Also at this one-day conference:
- Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
- Methods to master digital as a second stream of revenue alongside broadcasting. Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station. Just to mention three.
- The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative. From there, how to grow your fan base.
- A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time. You won’t want this to get in the hands of a competitor, for sure.
- What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year. I’ll show video examples and reveal the winning game plans.
- From my work as a USC professor in the area of generational media: the critical Millennial checklist. This is what I use as my new business bible. You’ll get it. Four things that the next generation of listeners must have in order to listen to radio in the digital age. What they want from you. On-air content you are not giving them that they would love. A never before aired “contest” that would enthrall them.
- Exactly how you can time shift radio and how not to. Time shifting is the new broadcasting in an increasingly on-demand world. Failure to embrace time shifting could prematurely make your stations extinct. But you will have innovative key strategies to get started with.
Sean Hannity will join us in person not to talk politics but the opportunities ahead for radio with Millennial listeners. He is doing some impressive work in this area you probably don’t know about.
Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most. Let’s ask him about the future of radio, digital, talk, news and music.
This event will not be available by stream or video – only live and in person.
It will be my pleasure to meet you in person in Philly March 26th.
Join the radio executives and digital entrepreneurs who have already reserved their seats.
If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”. Call 800-635-1042 and ask for Alyson Lurie.