Clear Channel & Cumulus Plan To Replace Talk Radio

Clear Channel and Cumulus are getting ready to bail on one of radio’s staple formats.

If you think Bob Pittman has spent too much time in his new office “mist tunnel” and Lew Dickey is pre-occupied with the CBS Radio acquisition, you would be only partially correct.  It’s game on.

Their future talk radio plans are now revealed.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What will be the last year for talk radio as we know it.
  2. What happens to talk between now and then for the two largest purveyors.
  3. What Cumulus plans to do with their talk stations.
  4. The Clear Channel timeframe for phasing out talk.
  5. Rush Limbaugh’s next contract.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,656 previous stories, here.  Search Stories.

This article was made possible by information from sources close to the situation. When you report news, you are automatically in my Witness Protection Program, which has never revealed a source. 

Talk to Jerry privately here.

Jerry’s Instagram

What’s in the pipeline for radio’s future at my Philly conference here.

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Last Call For Philly

I am heading back to Philadelphia this weekend to present my fifth annual Media Solutions Conference next week on Wednesday March 26th.

You’ve been reading the special content in this space about the 7 critical issues we will cover together. 

And if you’re worried about whether you will be able to hear it all, not to worry.  There is one main presentation – not separate sessions.  You get 100% of what you paid for.

You just have to be there as we cover the issues that are most important for the rest of the year to radio and digital entrepreneurs.

  • How much digital and how much radio – where to spend your time and money as advertisers reshuffle their priorities.
  • Learn More FM Philadelphia owner Jerry Lee’s system for helping advertisers make more effective commercials which is how his station grows revenue exponentially every year.  (And an optional offer to have More FM test your first 10 commercials should you want to adopt this program for your stations until you get comfortable with it).
  • The one thing that will improve ad results by 30% -- and this tip is proven and free to those working with us next week.  Jerry Lee will be there to explain and field questions.
  • We’re going to take the four biggest listener complaints about radio – the ones getting in the way of growing radio audiences among younger demos – and we’re going to respond and fix them.  I’ve got some plans to get the conversation started.  We’ll brainstorm together. 
  • How to guarantee a plus 4% increase in revenue or higher for 2014 by getting into a new kind of short form video.  I’m prepared to play the best short form videos for you, explain how they work, show how the cost is minimal and the payoff great.  But you’ll need the right topics.  Let’s get to that, too.  One digital entrepreneur you will see earns $3 million a year from her free videos and does no commercials, product placement, banner ads or subscription charges.  So how does she make millions of dollars, her secret will be revealed for you to use.  Another is a teenager who earns the type of income a radio station would love to earn by not thinking like a radio station.
  • What to do next about social media now that Facebook, Twitter and even other newer networks have an earlier expiration date than we thought. You’ll learn how to use Facebook and Twitter as tools in an entirely new way and pave the way for something even bigger that you can control and monetize.
  • This meeting may change the course of your business because you will come away with 6 specific things young audiences insist upon or they’re not going to even listen.  These 6 things have changed my media business in ways I could never have imagined.  I will share these observations from my work as a USC Professor focusing on generational media.
  • A strategy for time shifting radio.  The digital systems in cars are allowing drivers to record 25 minutes of radio, but voice tracking isn’t going to be one of the things they record for later playback.  The plan you will learn is so compelling that you will avoid the mistakes of time shifted radio.  Time shifting is here thanks to Netflix and DVRs.  It’s no longer an option to only broadcast 24/7.  And repurposing on-air material will not get you to where you need to go.  This will.
  • What to do with baby boomers.  There are 75 million still kicking.  Focus on them or bail out and just go for Millennials.  The answer is complicated and so far no radio station is getting it right thus jeopardizing their ability to grow either audience.  What you’re going to learn on this topic will help you rethink and retool for radio in the complicated age of baby boomers and Millennials.

Jerry Lee is giving away the secret to growing radio revenue without necessarily adding more clients. 

Sean Hannity will join us in person not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

It will be my pleasure to meet you in person in Philly March 26th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.  Call 800-635-1042 and ask for Alyson Lurie. 

Read More  FREE SAMPLES

Miller Kaplan vs. the Pittman Bresslers

The numbers you know about Clear Channel are epic.

Nearly $21 billion in debt – more than the city of Detroit by billions.

Billions refinanced at over 10% interest.

Cash flow flying out the door at an all-time record rate even for them.

And those are just the numbers you know about.  Here are the ones you don’t know.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why Clear Channel markets are way down lower than what Miller Kaplan’s is reporting.
  2. How huge is the revenue shortfall in their most productive market.
  3. Why digital revenue will not save radio in 2014.
  4. How radio is splitting into two separate industries.
  5. Why Clear Channel market managers are finding it almost impossible to make their numbers.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,655 previous stories, here.  Search Stories.

This article was made possible by information from sources close to the situation. When you report news, you are automatically in my Witness Protection Program, which has never revealed a source. 

Talk to Jerry privately here.

Jerry’s Instagram

What’s in the pipeline for radio’s future at my Philly conference here.

Read More  FREE SAMPLES

Jerry Lee’s Offer To Test Your Station’s Commercials

More FM owner Jerry Lee is making an infrequent public appearance at my Philly conference next week.

Lee will speak about the elaborate testing system his number one billing Philadelphia station uses to make advertisers’ commercials more effective thus getting them to buy bigger schedules at higher prices.

Using this system More FM exceeds revenue totals every year regardless of the economy, digital competitors or a lack of political spending.

Every year!

With 2014 off to a very slow start and financial analysts forecasting another flat year for radio, there is nothing more important than getting more revenue from the same number of advertisers.

Jerry Lee will tell the group:

  • Proven methods of writing more engaging commercials.
  • One tip that will improve all commercials you do by 30% backed up by proven research.
  • What TV can get away with but what is instantly detected by listeners in radio commercials.  How to become aware of this self-defeating negative and fix it.
  • Plus, this special optional offer limited only to those attending this Philly conference:  If you want to test the effectiveness of your use of the ‘Buddy System’ approach in critiquing each other’s commercials, Jerry Lee and More FMTM present the following offer:  More FM will test 10 commercials for any station.  There is a very minimal service fee for this test and special low rates for testing additional spots as I am sure you are going to want to do.  We’re talking peanuts here to cover his costs.  But what’s great is if you buy into the concept and wish you could do it, your wish has come true.

Now you can get a leg up on competitors who will not be able to take advantage of this special offer.

Lee realizes that when radio starts delivering better results for advertisers, radio becomes a growth business again.

That’s the answer radio seems to be missing, but you won’t.

We’re pleased to help you get started helping advertisers do something proven to get better results so you can be the beneficiary when you total your revenue at the end of this difficult year ahead.

Also at this one-day conference:

  1. Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
  2. Methods to master digital as a second stream of revenue alongside broadcasting.  Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station.  Just to mention three.
  3. The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative.  From there, how to grow your fan base.
  4. A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time.  You won’t want this to get in the hands of a competitor, for sure.
  5. What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll show video examples and reveal the winning game plans.
  6. From my work as a USC professor in the area of generational media:  the critical Millennial checklist.  This is what I use as my new business bible. You’ll get it.  Four things that the next generation of listeners must have in order to listen to radio in the digital age.  What they want from you.  On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them. 
  7. Exactly how you can time shift radio and how not to.  Time shifting is the new broadcasting in an increasingly on-demand world.  Failure to embrace time shifting could prematurely make your stations extinct.  But you will have innovative key strategies to get started with.

Sean Hannity will join us in person not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

It will be my pleasure to meet you in person in Philly March 26th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.  Call 800-635-1042 and ask for Alyson Lurie. 

Read More  FREE SAMPLES

Add 10% More Digital Revenue By The End of This Year

Not a moment too soon as spot radio is softening while demand for digital is strengthening.

Advertisers want more than digital add-ons to radio.

They want bold projects separate and apart from radio but they want you to bring these new initiatives to them because they know you are in the content business.

And they trust you to make them look good.

My position is that as long as radio keeps trying to stream its radio stations or sell banner ads on websites that can’t seem to get any traction, the real money is not going to roll in.

There are some credible options you will want to know about:

  • Short-form video that can earn hundreds of thousands of dollars within the last 9 months of this year.  Even more if you build on it.  But do you know the sweet spot for length?  It’s super important.  Go over this number of minutes and you’re dead.  Do you know the topics that will best ignite a storm of advertiser support?  We’re going to brainstorm on these topics when we meet face-to-face in Philly next week.
  • Social media strategies that double or triple your content effectiveness.  Facebook is declining and has been replaced by an alternative you will want to get to know.  Twitter is just fluttering – there are better alternatives.  Don’t throw these old tools out but don’t count on them.  Just use them differently.  Start thinking about starting your own social network.  I did.  I’ll share what I know.
  • Change the way you pitch advertisers and their agencies on digital content.  Radio sells digital like radio.  That’s not optimal.  I’m going to show you how to sell digital like there is no tomorrow.  And there is one mistake that almost every radio station is making when they sell digital that you want to stop making a.s.a.p.
  • See videos of how entrepreneurs are making the kind of money that would put a radio station well into the black by the end of December.
  • A 37-year old who grosses $3 million in a way no radio station has ever done.  I’m all ears.  You may want to be as well.
  • You’ll want the income this teenager makes through product placement alone.  See how she figured it out.

And if you’re worried about expenses, how about if I said great digital costs next to nothing.

I’m going to show you how to do it on an iPhone and you’re not going to know the difference.

An iPhone!

Here are the 7 other critical areas radio broadcasters and digital entrepreneurs will focus on in Philly next week:

  1. Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
  2. Methods to master digital as a second stream of revenue alongside broadcasting.  Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station.  Just to mention three.
  3. The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative.  From there, how to grow your fan base.
  4. A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time.  You won’t want this to get in the hands of a competitor, for sure.
  5. What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll show video examples and reveal the winning game plans.
  6. From my work as a USC professor in the area of generational media:  the critical Millennial checklist.  This is what I use as my new business bible. You’ll get it.  Four things that the next generation of listeners must have in order to listen to radio in the digital age.  What they want from you.  On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them. 
  7. Exactly how you can time shift radio and how not to.  Time shifting is the new broadcasting in an increasingly on-demand world.  Failure to embrace time shifting could prematurely make your stations extinct.  But you will have innovative key strategies to get started with.

Jerry Lee will be there to give you the edge in helping advertisers do better so they spend more with you like they do with him in Philly.  He will provide an action list.

Sean Hannity will join us in person not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

It will be my pleasure to meet you in person in Philly March 26th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.  Call 800-635-1042 and ask for Alyson Lurie. 

Read More  FREE SAMPLES

Fallout After Clear Channel Shakeup

Now that Tom Schurr has joined John Hogan in retirement heaven, the question all Clear Channel employees want answered is – what to expect from Bob Pittman’s Fab Four.

If you work for any of these three large market majordomos or for the surviving regional market head, things will no longer be the same.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What Tom McConnell’s new big assignment.
  2. Why McConnell’s penchant for trades may bite him on the butt – a source dishes.
  3. How “Hardly” Adkins starts meetings and what the pressure of this promotion may make him do in the two new markets he now takes over.
  4. Why is Kelly Kibler promoted?  She handles Texas and not much more.  But that was her job before her “promotion”.  Pray tell.  What’s going on here?
  5. Matt Martin remains head of regionals but he will oversee big changes ahead.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,652 previous stories, here.  Search Stories.

This article was made possible by information from sources close to the situation. When you report news, you are automatically in my Witness Protection Program, which has never revealed a source. 

Talk to Jerry privately here.

Jerry’s Instagram

What’s in the pipeline for radio’s future at my Philly conference here.

Read More  FREE SAMPLES

How To End 2014 Up 4% in Revenue

Radio was flat for 2013 and there have been all kinds of explanations – no political advertising compared to the previous year, popularity of digital competitors and Pandora is taking sizeable amounts of revenue away from radio.

Again, 2014 will be flat or down according to forecasts from financial experts and the first quarter is starting out awful. 

When Clear Channel’s biggest moneymaking cluster, Los Angeles, is off a minimum of 10% for the first quarter, which ends in a few weeks, you know we all have trouble.

Meanwhile, digital is supposed to be the future, but for radio, according to Borrell Research, the average station does $166,000 in digital a year and they get to decide what is called digital.

And that’s an average.  Some are much less and even doubling it does not guarantee position revenue growth for 2014.

But there are positive ways to guarantee a positive finish up as much as 4% in radio revenue.

  • Exceed revenue totals for last year by holding on to the same number of advertisers you had but increasing their effectiveness by 30% so they will spend more and pay more.  At my coming Philly meeting, More FM owner Jerry Lee will tell you straight out the one thing you can do today that will increase your best advertisers effectiveness by 30%.  Proven.  And it costs nothing – just a shrewd strategic move you will want to know and understand.  It’s an open forum, you can ask him directly.
  • Tuck in some added dollars by stealing it from TV advertising.  Learn how to pitch doubling TV sales results for less than the cost of TV through a more effective radio approach.  Here’s how to make TV advertisers really believe you.
  • Then, add a new digital revenue stream with guaranteed big income.  This would be video.  I will show some short-form video examples that are bringing in $3 million a year in revenue.  Just following this footprint and having a modest success nets an additional income stream toward your plus 4% finish for 2014.
  • Video may seem like kid stuff but let’s go to school on these “kids”.  Let me show you a teenager who makes the kind of money that could put you into positive revenue for the year by giving away short-form videos.  Here’s how she makes her money.  You can do this, no problem.

If you’re in the mood to finish 2014 strong, these and other strategies we will cover in Philly will get you there.

Plus, these topics that will make you a better local broadcaster:

  1. Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
  2. Methods to master digital as a second stream of revenue alongside broadcasting.  Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station.  Just to mention three.
  3. The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative.  From there, how to grow your fan base.
  4. A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time.  You won’t want this to get in the hands of a competitor, for sure.
  5. What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll show video examples and reveal the winning game plans.
  6. From my work as a USC professor in the area of generational media:  the critical Millennial checklist.  This is what I use as my new business bible. You’ll get it.  Four things that the next generation of listeners must have in order to listen to radio in the digital age.  What they want from you.  On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them. 
  7. Exactly how you can time shift radio and how not to.  Time shifting is the new broadcasting in an increasingly on-demand world.  Failure to embrace time shifting could prematurely make your stations extinct.  But you will have innovative key strategies to get started with.

Jerry Lee will be there to give you the edge in helping advertisers do better so they spend more with you like they do with him in Philly.  He will provide an action list.

Sean Hannity will join us in person not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in Philly March 26th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.  Call 800-635-1042 and ask for Alyson Lurie. 

Read More  FREE SAMPLES