Sex Scandal Percolates At Clear Channel

Now it’s Animal House antics at Clear Channel.

It doesn’t take an army general who avoids jail time for sexual assault convictions to know that this kind of stuff is so not cool.

But at Clear Channel, the Evil Empire, women have long been and still are being subjected to sexual improprieties that range from making them feeling uncomfortable to the sex act itself.

Sex.

Drugs.

What ever happened to rock and roll?  I know, it’s being voice tracked.

This is a wakeup call to Clear Channel executives that they are now being watched.

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  1. The Clear Channel market known for the biggest sex and drug use.
  2. A female employee who had a reported reputation for having sex with her associates and superiors that ended in pregnancy and a big promotion.
  3. How Clear Channel failed to take action after a female employee reported unwanted and inappropriate attention from a fellow employee.
  4. Examples of how Bob Pittman’s party atmosphere is taking over the culture of Clear Channel.
  5. What happened to a female employee who was coerced into hanging out with the boys in fear of losing her job.

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This article was made possible by information from sources close to the situation. When you report news, you are automatically in my Witness Protection Program, which has never revealed a source. 

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Radio’s 75 Million Baby Boomers, 95 Million Millennials

What to do?

Is it worth a radio station betting the future on 75 million remaining baby boomers or do you just discard them for younger demos?

Do you get younger and blow off the things boomers loved about radio?  (This may be a moot point because most of the large consolidators and their smaller followers have already cutback on these things).

That hasn’t worked out so well.

That’s radio’s dilemma and a solution is now becoming evident.

There is a way to engage younger audiences – Millennials who number 95 million and also serve older audiences who have been the staple of radio.

Ironically radio’s big mistake is to program to baby boomers at the expense of Millennials.

When creating content in the digital age, it is always preferable to create content for the change makers who are in fact the younger Millennials.

I’ve isolated 7 specific strategies that can easily be implemented by any radio station, any format in any market and I’m going to get into this at my Philly conference this Wednesday.

The problem well-meaning radio stations have been having with maintaining their money demos and acquiring new listeners is that they are afraid to alienate older listeners.

As you will see these concepts – the ones Millennials value most – will never alienate baby boomers although oddly enough some of the things baby boomers still want from radio will drive Millennials away.

One of the seven requirements to meet the needs of the next generation is to be authentic.  Almost nothing about a radio station is authentic.  It’s full of hype, commercials, promos, and noise.

That can be fixed.

The other 6 things that younger demos now require are just as important and we’ll go through them one by one.  This is so vital that I use all 6 in the work that I do.

This is going to be a fruitful dialog because without spending a single dime, smart radio stations can fine tune their strategy for not only satisfying their loyal core older listeners but for the first time have a chance to win the hearts of younger ones.

Here are the other 7 critical issues at Wednesday’s meeting:

  1. Disrupting what consolidators have turned our radio industry into.  We can’t do this by just changing formats.  It’s going to take a nuclear option and I’ve got one for you that is so big it will push your consolidated competitors back with no option to compete with you.
  2. Master digital.  Digital isn’t a product.  It’s a technology.  Every radio broadcaster needs to start a second stream of revenue separate and apart from radio.  Let’s create some content.  There are some dazzling possibilities out there.  I will share.
  3. Create your own social media.  If you tie yourself to Facebook, Twitter or even the current rage, Instagram, you’re going down with them.  There’s a better way.  Make your own social network and drive it with content and revenue possibilities.  It’s being done under the radar by some smart people right now.
  4. Reinvent radio.  Stop thinking of it as hourly hot clocks and redesign it to be compelling to the very audience we can’t seem to attract – 95 million Millennials.  They dislike radio but they like some things we’re not currently doing.  Interested in providing this content for younger money demos?  It takes an open mind and some creativity.
  5. Video. Video. Video.  We’re wasting valuable time.  You must be in this business but it is not what you think it is.  Let me show you real success stories including one entrepreneur who makes $3 million a year by doing a free 5-minute weekly video.  No commercials, banner ads, product placement or subscription fees.  I’m going to play it, talk about it and answer your questions.  This is ingenious.
  6. The key to attracting Millennials.  There is basically nothing radio has to offer right now that Millennials can’t get somewhere else.  The secret to attracting Millennials is to build your station for them.  I know, that sounds awful, but Steve Jobs didn’t design Apple products for later adopters.  He mastered the early adopters by finding out the “radical” things they couldn’t resist.  We can do this and here’s the plan.
  7. Time shift radio.  Look, if you get nothing else out of this learning session you must become skilled at time shifting content.  Binge watching is the rage.  Broadcasting is out.  It doesn’t mean the end if we know how to time shift our content.  I’ll tell you everything I know about this.

A day of information and inspiration where we work together.  I’m putting more time aside this year for questions.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in person.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.  Call 800-635-1042 and ask for Alyson Lurie. 

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Clear Channel & Cumulus Plan To Replace Talk Radio

Clear Channel and Cumulus are getting ready to bail on one of radio’s staple formats.

If you think Bob Pittman has spent too much time in his new office “mist tunnel” and Lew Dickey is pre-occupied with the CBS Radio acquisition, you would be only partially correct.  It’s game on.

Their future talk radio plans are now revealed.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What will be the last year for talk radio as we know it.
  2. What happens to talk between now and then for the two largest purveyors.
  3. What Cumulus plans to do with their talk stations.
  4. The Clear Channel timeframe for phasing out talk.
  5. Rush Limbaugh’s next contract.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,656 previous stories, here.  Search Stories.

This article was made possible by information from sources close to the situation. When you report news, you are automatically in my Witness Protection Program, which has never revealed a source. 

Talk to Jerry privately here.

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What’s in the pipeline for radio’s future at my Philly conference here.

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Last Call For Philly

I am heading back to Philadelphia this weekend to present my fifth annual Media Solutions Conference next week on Wednesday March 26th.

You’ve been reading the special content in this space about the 7 critical issues we will cover together. 

And if you’re worried about whether you will be able to hear it all, not to worry.  There is one main presentation – not separate sessions.  You get 100% of what you paid for.

You just have to be there as we cover the issues that are most important for the rest of the year to radio and digital entrepreneurs.

  • How much digital and how much radio – where to spend your time and money as advertisers reshuffle their priorities.
  • Learn More FM Philadelphia owner Jerry Lee’s system for helping advertisers make more effective commercials which is how his station grows revenue exponentially every year.  (And an optional offer to have More FM test your first 10 commercials should you want to adopt this program for your stations until you get comfortable with it).
  • The one thing that will improve ad results by 30% -- and this tip is proven and free to those working with us next week.  Jerry Lee will be there to explain and field questions.
  • We’re going to take the four biggest listener complaints about radio – the ones getting in the way of growing radio audiences among younger demos – and we’re going to respond and fix them.  I’ve got some plans to get the conversation started.  We’ll brainstorm together. 
  • How to guarantee a plus 4% increase in revenue or higher for 2014 by getting into a new kind of short form video.  I’m prepared to play the best short form videos for you, explain how they work, show how the cost is minimal and the payoff great.  But you’ll need the right topics.  Let’s get to that, too.  One digital entrepreneur you will see earns $3 million a year from her free videos and does no commercials, product placement, banner ads or subscription charges.  So how does she make millions of dollars, her secret will be revealed for you to use.  Another is a teenager who earns the type of income a radio station would love to earn by not thinking like a radio station.
  • What to do next about social media now that Facebook, Twitter and even other newer networks have an earlier expiration date than we thought. You’ll learn how to use Facebook and Twitter as tools in an entirely new way and pave the way for something even bigger that you can control and monetize.
  • This meeting may change the course of your business because you will come away with 6 specific things young audiences insist upon or they’re not going to even listen.  These 6 things have changed my media business in ways I could never have imagined.  I will share these observations from my work as a USC Professor focusing on generational media.
  • A strategy for time shifting radio.  The digital systems in cars are allowing drivers to record 25 minutes of radio, but voice tracking isn’t going to be one of the things they record for later playback.  The plan you will learn is so compelling that you will avoid the mistakes of time shifted radio.  Time shifting is here thanks to Netflix and DVRs.  It’s no longer an option to only broadcast 24/7.  And repurposing on-air material will not get you to where you need to go.  This will.
  • What to do with baby boomers.  There are 75 million still kicking.  Focus on them or bail out and just go for Millennials.  The answer is complicated and so far no radio station is getting it right thus jeopardizing their ability to grow either audience.  What you’re going to learn on this topic will help you rethink and retool for radio in the complicated age of baby boomers and Millennials.

Jerry Lee is giving away the secret to growing radio revenue without necessarily adding more clients. 

Sean Hannity will join us in person not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

It will be my pleasure to meet you in person in Philly March 26th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.  Call 800-635-1042 and ask for Alyson Lurie. 

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Miller Kaplan vs. the Pittman Bresslers

The numbers you know about Clear Channel are epic.

Nearly $21 billion in debt – more than the city of Detroit by billions.

Billions refinanced at over 10% interest.

Cash flow flying out the door at an all-time record rate even for them.

And those are just the numbers you know about.  Here are the ones you don’t know.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why Clear Channel markets are way down lower than what Miller Kaplan’s is reporting.
  2. How huge is the revenue shortfall in their most productive market.
  3. Why digital revenue will not save radio in 2014.
  4. How radio is splitting into two separate industries.
  5. Why Clear Channel market managers are finding it almost impossible to make their numbers.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,655 previous stories, here.  Search Stories.

This article was made possible by information from sources close to the situation. When you report news, you are automatically in my Witness Protection Program, which has never revealed a source. 

Talk to Jerry privately here.

Jerry’s Instagram

What’s in the pipeline for radio’s future at my Philly conference here.

Read More  FREE SAMPLES