Scott Shannon Backstabbing Details Revealed

WCBS-FM, New York announces Scott Shannon today.

And another ex-employee that Cumulus didn’t value comes back to haunt them.

But what isn’t commonly known is that Shannon got knifed in the back.

It’s a dirty story that serves as a warning for anyone working for Cumulus.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Who stabbed Shannon in the back to oust him from his WPLJ morning show.  We name him.
  2. What were they thinking – the station other than WPLJ that Cumulus wanted to put Shannon on – a hilarious attempt to keep him from competing against them.
  3. If you’re ever negotiating with Cumulus, look what Shannon got them to do before he left.  Take notes.
  4. How the human wrecking ball himself John Dickey plans to beat Elvis Duran on Z100.
  5. What about those rumors that Shannon was going to WOR as a talk show host?

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Netflix Comcast Deal

I love Netflix.

It’s a great service and has reinvented the way we all consume video and TV content.

I love it for another reason.

I bought Netflix stock at $218 and it closed over $447 dollars a share yesterday.

But it’s a love/hate relationship.

I never cared for Netflix CEO Reed Hastings who tried to ram Internet service down the throats of snail mail customers a few years back.  It spoke volumes about Hastings.  He almost derailed a good thing.

Netflix arguably invented binge watching and getting into content creation has been a good decision.

Some 30% of all Internet traffic on both TV and computers comes from Netflix and Netflix with Google represent 50% of all U.S. Internet traffic.

Hastings has done what a lot of other greedy capitalists are doing lately – covering his ass at the expense of the industry that made him what he is.

Netflix did a deal with an empire more evil than even Clear Channel, Comcast, to guarantee no slow or pixilated streaming problems over Comcast and soon the monopoly it is acquiring, Time Warner Cable.

Netflix will apparently pay millions a year to Comcast for a multi-year agreement to become the poster child for doing in net neutrality.

That means Netflix will also have to pay Verizon and AT&T the same protection money.

Somehow this all sounds like the mafia to me.

Favoritism at a cost by sacrificing the very medium Netflix has pioneered.

I have heard stories that Netflix movies were getting pixilated on FiOS, the fast Verizon alternative to Comcast.

It’s like having your restaurant storefront window broken by the mob to get you use to their waste management “service”.

These guys play dirty.

My New Jersey home is in Moorestown, a South Jersey suburb of Philadelphia.  Verizon’s superior fiber optic FiOS is service is already in surrounding communities but not in Moorestown nor is it going to be in the near future because Comcast execs happen to live in Moorestown.  Wait until I give them an earful when I run into one of them at the Moorestown hardware store.

It’s always about gaining unfair advantage.

That’s why we can’t get beyond regulators because left to themselves you have Netflix and Comcast, Clear Channel and the other consolidators being given a free pass to monopoly by Congress and the FCC.

The FCC is going to take another bite of the apple called net neutrality by rewriting the regulations now that the courts struck the previous iteration down.

And so the greedy bastards are at it.

There will be another Netflix that comes along that will better and Hastings is quite capable of screwing up again.

If consumers think, good for Netflix – now I won’t have any streaming problems with my House of Cards binge watching session, think again.

Consumers are the ones who are going to pay for it.

Watch Netflix raise their monthly rate.

Watch Comcast increase their cable bill.  What?  You thought that was going down?

All of this to remind radio owners and executives how lucky they are to be broadcasting on free airwaves.  It doesn’t always sound like a good deal in the digital age, but that could change once these media barons ruin the digital landscape, as they will do.

Some day, if we put much better programming on the air, free radio may reengage an audience it lost to digital competitors.

Audiences want radio to innovate again.

Admit it, what passes for radio on most stations is not as good as radio used to be.  It’s a dumbed down, cheaper version across the board.

Last weekend while working on the content for my March 26th Philly conference, it struck me that we are capable of making important adjustments to what we do in broadcasting, digital, video businesses we should start and social media.

We’re going to brainstorm in person to generate ideas to take advantage of a media industry hell bent on shutting out competition, shutting down innovation and leaving audiences to their own devices.

We’ll focus on these critical issues …

  1. Disrupting radio -- Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.  Pandora radio is already killing Clear Channel’s sales in the first quarter of the year in major markets that are off 5% -- ignoring digital competitors will not make this stop.  Disrupt them.
  2. Master digital -- as a second stream of free cash flow alongside a reinvigorated air product.  Even Facebook is changing its bet from mass social networking to smaller, more personalized group connection as witnessed by its recent $19 billion purchase of WhatsApp.  Master solutions to transform both your radio and digital power into something that will attract big money advertisers.
  3. Starting your own social media -- The first step to starting your stations own social media network independent from Facebook, Twitter, SnapChat or whatever else comes next.  A more sure footed way to grow your fan base.
  4. Adapting radio to the digital age -- Solutions to giving younger money demo listeners the radio that they want – a morning show that will take their breath away because no one is currently doing it.  Finally, an answer to how to fill their need for music discovery and your station’s need to gain ratings through repetition of the hits at the same time.  The only contest that will make their dreams come true and it’s not a trip, contest or tickets to a concert.  I’m going to reveal it so you can do it.
  5. Getting into video -- The best route to starting your own radio station video business – one that will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll play video examples and reveal the winning game plans.
  6. Attracting younger audiences -- From my work as a USC professor in the area of generational media:  the four critical things Millennials expect of media.  This checklist is so valuable, I am using it right here, right now – can you tell?
  7. Solving time shifted radio -- Time shifting is the new broadcasting in an increasingly on-demand world.  It’s not just repurposing your morning show.  It’s grade A content that is irresistible and most in-demand by advertisers.

I sure hope you will join us because this event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in Philly March 26th

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

The Rittenhouse Hotel where this conference is being held is almost sold out the night before the Philly conference so please mention that you’ve registered for the “Media Solutions Conference”.

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The Exit Plans For 4 Major Radio Groups

Time to exit stage left.

Wall Street money never sleeps for much longer than 5 years.  So you were thinking, they would just keep losing money the way they are doing now?

These groups have their eyes on the exit no matter how they talk in public.

What would astound you is how they actually think they are going to cash out.

It’s all laid out here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Clear Channel’s real exit plan is the most thought out – how they will get their money off the table.
  2. Why Cumulus radio ownership is temporary.
  3. How Entercom has backed themselves into only one way to go forward – and it’s risky.
  4. The game of poker CBS is playing.
  5. When these exiting companies start heading for the door.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,619 previous stories, here.  Search Stories.

If you have news, memos or emails, report information in confidence and anonymously here.  I’ve never revealed a source – ever.

Or, talk to me privately here.

See what is in the pipeline for radio at my Philly Conference here.

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Changes Younger Demos Want Your Station To Make

I heard a report on NPR last week that young children who have become used to playing with mobile devices and getting instant gratification are throwing fits when their parents “force” them to watch commercial television.

In fact, these young kids can’t stand the commercials and want them to stop.  Can you imagine?

I can.

Because our radio audiences are a lot older and they are wondering why we think they would want to listen to what passes for radio these days.

For the past ten years I have made it my business to study the patterns of generational media thanks to the time I spent as a professor at The University of Southern California.

I can tell you that the 95 million Millennials coming of age – some as old as 30 and in our money demo – are lost to radio unless we adapt and change.

Baby boomers cannot make radio a growth business again and Gen X, they are a much smaller generation in terms of numbers and, well -- they coined the phrase “radio sucks” – remember that gem?

Younger demos want us to change if we expect them to add radio to their many digital options for entertainment and information.

Bear with me here.

Say you had this idea before radio was ever invented and pitched it to investors of that era.

“We have this technology that can put audio programs into people’s homes and offer music, entertainment, news and local information.  And we can monetize it by running two 9 minute clusters crammed with unlistenable advertisements every hour”.

No one would buy that business model.

And take away the music, entertainment, news and local information as the big consolidators have and what are we offering again?

But I am more than confident that I know the way to reengage this critical audience.

  • A way to offer commercials in a more listenable form.
  • The one way younger demos would actually like to hear commercials (from my student labs at USC).  That’s right, they would listen and not tune out.  I can promise you, we’re not doing this – yet.
  • They want music discovery and we want to prune the playlist to the same repetitive songs over and over.  Bland, no discovery.  But I am going to tell those of you who are in Philly March 26th for my meeting how to do both from the mouths of this essential audience.  And they will love it.   If you’re in a disrupting mood, this is worth the price alone.
  • A contest so compelling to younger demos that they will actually carry your station around and listen live if you’ll give them this one thing that is an answer to their dreams.  Forget the other garbage that means nothing to them.  I’m going to ask you to do just this one thing really well – and I’ll answer all your questions on how to carry it off.

Our conference is only one month away.

It’s about solutions.

My mission is to be in the room with radio people and digital entrepreneurs who are of the mind to innovate.

In addition to the above, there are 7 key areas that I will offer solutions for that will reignite our ability to not just compete but to lead.

  1. Disrupting radio -- Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.  Pandora radio is already killing Clear Channel’s sales in the first quarter of the year in major markets that are off 5% -- ignoring digital competitors will not make this stop.  Disrupt them.
  2. Master digital -- as a second stream of free cash flow alongside a reinvigorated air product.  Even Facebook is changing its bet from mass social networking to smaller, more personalized group connection as witnessed by its recent $19 billion purchase of WhatsApp.  Master solutions to transform both your radio and digital power into something that will attract big money advertisers.
  3. Starting your own social media -- The first step to starting your stations own social media network independent from Facebook, Twitter, SnapChat or whatever else comes next.  A more sure footed way to grow your fan base.
  4. Adapting radio to the digital age -- Solutions to giving younger money demo listeners the radio that they want – a morning show that will take their breath away because no one is currently doing it.  Finally, an answer to how to fill their need for music discovery and your station’s need to gain ratings through repetition of the hits at the same time.  The only contest that will make their dreams come true and it’s not a trip, contest or tickets to a concert.  I’m going to reveal it so you can do it.
  5. Getting into video -- The best route to starting your own radio station video business – one that will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll play video examples and reveal the winning game plans.
  6. Attracting younger audiences -- From my work as a USC professor in the area of generational media:  the four critical things Millennials expect of media.  This checklist is so valuable, I am using it right here, right now – can you tell?
  7. Solving time shifted radio -- Time shifting is the new broadcasting in an increasingly on-demand world.  It’s not just repurposing your morning show.  It’s grade A content that is irresistible and most in-demand by advertisers.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in Philly March 26th

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.

Read More  FREE SAMPLES

Clear Channel Orders 2014 Bonuses Slashed

What kind of a screwed up company brags about 4th quarter profits and does emergency cutbacks at the same time?

Now this.

SpongeBob Pittman is drastically cutting bonuses to the salespeople he claims have put Clear Channel in the black.

Are these guys just playing with numbers or playing with something else?

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How much pay Clear Channel sellers will have to give up in 2014 compared to last year. 
  2. The new rules on who decides if you get a bonus at all even if you make your numbers.
  3. What they don’t want anyone to know!  The new approach to laying people off.
  4. What percentage increase in sales is now going to be mandated to all but ensure that their sellers won’t make any bonuses at all.
  5. Clear Channel’s new policy if you decide to up and leave the company now.
  6. Plus!  What just happened to those draconian new travel rules issued last month.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,618 previous stories, here.  Search Stories.

If you have news, memos or emails, report information in confidence and anonymously here.  I’ve got your back in my Witness Protection Program

Or, talk to me privately here.

See what is in the pipeline for radio at my Philly Conference one month from now here. 

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