Clear Channel’s 0.5% Cutback Is Not Enough

Turns out an additional 0.5% personnel cutback added to other firings just two weeks into this year are not going to be enough to get Clear Channel out of the red.

Employees are unsettled.

Management is huddling to meet with Pittman this week on what drastic steps are next.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What Clear Channel absolutely forbade their execs and managers to do in the last 2 months of 2013 – talk about cheap.  Gives you an idea of what is next.
  2. Why morale is at the lowest ebb ever and the thing Clear Channel plans to do about it.
  3. The absolutely startling statement corporate Revenue Senior VP Amit Aggarwal made in a revenue management conference call after John Hogan’s firing that had participants running out to buy Depends.
  4. How, of all things, lowly Pandora is turning out to bite Bob Pittman on the butt although you won’t be hearing Pittman mention it on CNBC.
  5. Who didn’t make their numbers and how they are going to pay for it.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,585 previous stories, here.  Search Stories.

Sources from my Witness Protection Program who have been given anonymity for life contributed to today’s story.  If you have information, memos, emails – that you would like to expose to the scrutiny of daylight, click here.   In strict confidence as always.

Or, talk to me privately here.

Reserve a seat for my March 26th Philly conference that is focusing on 7 critical things that will help you become a better broadcaster or digital entrepreneur – here.

Read More  FREE SAMPLES

CBS Strategy: Undercut Clear Channel Rates

What has gotten into CBS Radio lately?

Partnerships with perhaps the worst company in radio (Cumulus).

Talks to explore selling the radio group to that same “worst” company.

And firing personnel “Clear Channel style” as they did before the holidays.

Now, we come to find that CBS in some cases is slashing rates so aggressively that in one major market it is out to put a giant hurt on their debt-ridden competitor, Clear Channel.

It’s dirty pool as you’re about to see.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How CBS Radio is kicking Clear Channel in the nuts in a top station in one of their most lucrative markets.
  2. You won’t believe Clear Channel’s response – I’m still shaking my head at what that revenue desperate company is doing to respond.
  3. How CBS has its foot on Clear Channel’s throat and stomping hard – hitting them where they hurt the most – in their debt.
  4. How Clear Channel’s revenue picture is becoming so bad that the only way to make up for declining revenue is to have continuing layoffs.
  5. The powerful tool CBS uses to undercut its competitors.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,584 previous stories, here.  Search Stories.

Sources in my Witness Protection Program contributed to this article.  If you are aware of news, memos or emails from any company that needs to be aired out, report information in confidence and anonymously here.  There is a $100 award for best tip of the month.

Or, talk to me privately here.

If you’ve been thinking about attending, there are only 2 months until my March 26th Philly conference that is focusing on 7 critical things that will help you become a better broadcaster or digital entrepreneur -- 2014 Media Solutions Conference

Read More  FREE SAMPLES

Unlocking Bigger, Longer Radio Ad Campaigns

That’s why I have asked More FM, Philadelphia owner Jerry Lee to join the faculty at my March 26th Philly media seminar.

He has a system for getting 18 times the results for advertisers and believes that all stations should at least be delivering 8 times the expected results.

If they did, game over – you win more revenue.

Lee has got it down to a science and you’re going to hear him talk about things that can make a difference for locally focused radio stations:

  1. How to get advertisers to sign on for longer flights – six months at a time.
  2. The key elements to getting them to go for the longer contracts.
  3. The only two things that can accurately test the critical emotion factor in radio commercials – one of them is measuring listeners brainwaves.  The other is the one Lee used at More FM.
  4. How to write better copy.  In fact, I’m going to ask Jerry Lee how many times out of a 100 does an emotionally effective commercial win a larger radio buy.
  5. We’ll ask him about the three types of response advertisers can get from an ad campaign – high response, marginal and worst results.  Let me give you a preview.  Big results are delivered 11% by TV and 20% by radio.  Marginal results 51% by TV and 30% by radio.  Worst results that can even jeopardize brands and slam the door on future business:  38% for TV, 50% for radio.  Our mission:  create better emotionally driven ads that can reap higher revenue buys.  You’ll have a path to making that happen when you return home.  The state of the economy has nothing to do with getting better results and writing more business.

While we have him there, we’ll drill down on why the drastic name change to his perennially number one radio station from B-101 to More FM at the peak of its popularity. 

What’s that about? 

And streaming.

Lee’s station doesn’t stream and yet More FM is the top biller in the market.

What a great opportunity to interact with this brilliant radio owner who rarely speaks publicly about these critical issues.  And it will happen only in Philly for those attending live and in person.

Here’s the rest of the 7 critical things that will help you become a better broadcaster and/or digital entrepreneur at my March 26th Philly learning event.

  1. The most effective way to disrupt radio and not lose audience or advertisers.  On the contrary, gain more money demos and more revenue. 
  2. How to stop wasting money and people power on digital initiatives that don’t really increase your revenue.  If there is only one digital project to undertake, this is the project that has money written all over it.  I will share.
  3. How to create a social media network to replace Facebook, Twitter, Instagram, Snapchat or whatever whim is next in social media.  The social network you are going to create can never be taken away from you and this one makes money in the first year.
  4. The 15-to-25 things that can transform an antiquated approach to radio to one that even the next generation can embrace.  Let’s not fool around, here are the handful of things that work in today’s market.
  5. Go to school on a media entrepreneur who makes $3 million a year doing a 5-minute weekly video that has no commercials, no product placement, no banner ads on the site and doesn’t charge subscription fees.  I’ll show you video and tell you all about the plan.
  6. What if someone actually could breakdown the 4 to 6 things that Millennials want in their lives – in fact, that define their preferences for media.  You’re going to get a checklist of things that you can use to make sure everything you do from now on attracts Millennials. 
  7. How to time shift radio and develop strategies to make radio more like Netflix, the popular aggregator of content that all generations love.  I’m here to tell you, radio can play by the same rules.  There is a Netflix model for radio.  Understand it and run with it.

I’m putting ample time aside for questions and hitchhiking on good ideas.

Sean Hannity will be live with Michael Harrison, the recognized expert on radio and talk radio.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in person.

Reserve a seat

Inquire about group rates

Inquire about sponsorships   

Complimentary breakfast/check-in starts at 8 am. 

Session begins at 9 am at the beautiful Rittenhouse Hotel. 

Buffet lunch and all breaks included.  

Conference ends at 4 pm.   

Read More  FREE SAMPLES

Clear Channel Expunging Ex-Employee Records

It’s the old Soviet Union at Clear Channel – once you leave their employ, you didn’t exist.  Off to Siberia.

If you currently work or have worked there, better check to see if they still have your employment records on file.

Or if they want to play games with your reputation after you leave.

That’s what happened to an ex-Clear Channel employee who requested that I use his name in telling the story of how the company denied verifying his employment for 14 years costing him job opportunities.

And this guy was very visible.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How Clear Channel without his knowledge told prospective employees he never worked for them thus making him out to be a liar and guaranteeing that he remained unemployed.
  2. What Clear Channel HR did and said once he discovered this apparent dirty trick.
  3. Rumors that he believes Clear Channel started about him when an attorney in a separate case in which he was a witness intimated that he was (erroneously) fired for sexual harassment.  So I didn’t work for you and now it’s sexual harassment?  Which one is it?
  4. Four steps experts recommend to protect yourself against this type of deadly career ending gamesmanship that is blatantly illegal – if you even know about it.
  5. Oh, yes – Tom Schurr was involved – and better yet this employee worked for Schurr.  But they’re still saying he never existed.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,581 previous stories, here.  Search Stories.

Sources in my Witness Protection Program contributed to this article.  If you are aware of news, memos or emails from any company that needs to be aired out, report information in confidence and anonymously here.  There is a $100 award for best tip of the month.

Or, talk to me privately here.

If you’ve been thinking about attending, there are only 2 months until my March 26th Philly conference that is focusing on 7 critical things that will help you become a better broadcaster or digital entrepreneur -- 2014 Media Solutions Conference

Read More  FREE SAMPLES

Taking Back Market Share

There’s a scary story out of Clear Channel recently.

Pandora is hurting them.

Yes, that Pandora – the one so many radio people just choose to ignore.  Pandora has been methodically hiring former radio account executives to work their magic for them.

To make matters worse, Apple just recently did a major radio buy but skipped Clear Channel, which it considers a competitor because it owns and operates iHeartRadio.

And then there are two more developing circumstances.

Interest in buying radio advertising is down as the New Year begins.

And radio companies are shooting themselves in the foot by dropping their rates in a panicked attempt to close the gap.

Even though most radio groups remain in deep denial, the facts are what the facts are.

Clear Channel wouldn’t call for a 0.5% across the board cutback just two weeks after the budgets they approved for 2014 got rolling.  But they did.

It’s bad out there and not going to perk up any time soon.

But there are strategies that can bolster your position in the market and increase share and it’s on the agenda for my March 26th Philly conference.

  1. Partner with Pandora.  This may work for stations that are confident enough that they can continue to command the share of radio revenue they need, but instead of having Pandora walk in and pitch against you, you partner with them.  Worth a call.  Pandora will listen.
  2. Raise rates modestly but within weeks.  Apple doesn’t allow consumers to walk in and say, “I’ll buy an iPad if you throw in a new iPhone”.  End of discussion.  But radio sellers increasingly are prostituting themselves by cutting their rates to match a desperate lesser market competitor and in effect saying “buy radio at this price and I’ll throw in my meaningless digital in order to get the price down”.  Why doesn’t this industry get it?  Fair price.  Price integrity.  No kitchen sinks thrown in.
  3. Never sell digital along with radio.  Never. Ever.  I’m planning to show you an alternative that allows you to get your radio rate and add to it by starting a second stream of revenue. 
  4. If you have only one thing to sell on radio, the package that I am going to describe for you should be it.  Most radio stations do it the other way around and miss this outstanding revenue opportunity.
  5. Ask me about the three ways to get a prospect to buy.  You line up a proposal with three options on the page and the one you want them to pick is guess where?  First, in the middle, or the last one.  You just need to know which position to put the option you want them to choose.  Proven to work.  Start using it in your proposals now.

Just a few of the effective strategies worthy of your consideration that we will discuss face to face. 

Here are the 7 critical things that will help you become a better broadcaster and/or digital entrepreneur at my March 26th Philly learning event.

  1. The most effective way to disrupt radio and not lose audience or advertisers.  On the contrary, gain more money demos and more revenue. 
  2. How to stop wasting money and people power on digital initiatives that don’t really increase your revenue.  If there is only one digital project to undertake, this is the project that has money written all over it.  I will share.
  3. How to create a social media network to replace Facebook, Twitter, Instagram, Snapchat or whatever whim is next in social media.  The social network you are going to create can never be taken away from you and this one makes money in the first year.
  4. The 15-to-25 things that can transform an antiquated approach to radio to one that even the next generation can embrace.  Let’s not fool around, here are the handful of things that work in today’s market.
  5. Go to school on a media entrepreneur who makes $3 million a year doing a 5-minute weekly video that has no commercials, no product placement, no banner ads on the site and doesn’t charge subscription fees.  I’ll show you video and tell all about the plan.
  6. What if someone actually could breakdown the 4 to 6 things that Millennials want in their lives – in fact, that define their preferences for media.  You’re going to get a checklist of things that you can use to make sure everything you do from now on attracts Millennials. 
  7. How to time shift radio and develop strategies to make radio more like Netflix, the popular aggregator of content that all generations love.  I’m here to tell you, radio can play by the same rules.  There is a Netflix model for radio.  Understand it and run with it.

I’m putting ample time aside or questions and hitchhiking on good ideas.

More FM (formerly B-101), Philadelphia owner Jerry Lee is on the faculty to talk about how he out bills every competitor year after year with digital, Pandora and you name it in his face.  He owns one powerful station and is willing to share.

Sean Hannity will be live with Michael Harrison, the recognized expert on radio and talk radio.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in person.

Reserve a seat

Inquire about group rates

Inquire about sponsorships   

Complimentary breakfast/check-in starts at 8 am. 

Session begins at 9 am at the beautiful Rittenhouse Hotel. 

Buffet lunch and all breaks included.  

Conference ends at 4 pm.   

The Rittenhouse Hotel has one room left at our special conference rates for those arriving the night before who would like to stay on site. 

Read More  FREE SAMPLES