Instagram Killing Facebook

If you’re relying on Facebook to reach audiences and build lists, you’re using something that is fast becoming passé.

Don’t turn to media experts, just look to your kids.

Instagram not Facebook.

Facebook is fast becoming just a digital photo album.

Instagram is the next iteration of Facebook, which by comparison looks so primitive.  Fortunately for Facebook that they spent a billion to buy Instagram.  Now watch them ruin it with advertising.

My point is that digital is so volatile – it even rhymes so it should be easy to remember and we’d do well to remember it. 

And social is so trendy, it is in one minute and out the next and yet content providers are getting slammed because they can’t figure it out.

Facebook is only ten years old and now your 25th class reunion has discovered it.  That’s death to social media for all practical purposes.

SnapChat is the next thing driven by teenagers’ propensity for sending nude pictures of themselves on the service that are only visible for up to ten seconds and then, theoretically, destroy themselves.

We’re losing focus on what is important which is content.

It doesn’t matter how many social sites come along, we need to be on the right ones.

It doesn’t matter how many digital delivery systems come into favor, we need to be available through the most popular sites.

What is not negotiable is creating excellent content but radio is dropping the ball on this, which is not only not helpful but potentially fatal.

The change of focus should be strengthening the content and being an expert at new delivery systems and changing social media preferences.

I’m delving into this at my upcoming media conference in Philadelphia.  You’ll be dangerous when you leave.

Understanding Social Media

  • Replace Facebook as your go-to social network with this hot media site (in fact, why you should never even mention “Facebook” on the air from now on).
  • Disturbing new research on Twitter (beware if you are banking on it)
  • The 2 hottest new social networks you want to be part of
  • Easy ways to utilize texting more effectively
  • Latest intelligence on social networking to build audiences (we’re actually getting it wrong)
  • The killer social network every station should start if they want influence and monetization
  • More on how email and Internet search is selling far more product than social media – and how to take advantage of this trend.

Reserve a seat

Inquire about group rates

Act to book an on-site room at The Rittenhouse Hotel while still available at special conference rates.  Breakfast, lunch and all breaks included.  This event will not be available by stream or video – only live and in person.


Major CBS Radio Slashes Start January 1

I’m not liking this at all.

CBS Radio is in my opinion arguably the best-run large radio company.  They have managed to do some excellent local radio while balancing off the usual corporate edicts that tend to prostitute the brand.

But lately, they are starting to give me the creeps. 

And now, starting in the New Year, CBS Radio is going to implement a policy that only Cumulus and Clear Channel would do.

This will affect the careers of a lot of CBS Radio employees and, just like Cumulus and Clear Channel; they either take it or go elsewhere.

What’s more, there are some sketchy revenue policies that some employees think are less than above board being routinely conducted across the radio platform.

All the changes I’m going to tell you about affect every CBS Radio station and their employees.

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$100 NewstipTalk to JerrySocial2014 Conference Lineup


Cannibalizing Content, Nash FM, CC Cutbacks, Limbaugh

  • Why traditional media needs to disrupt the way it competes with digital.
  • Employ new strategies that actually will work with existing older audiences and – for the first time – emerging audiences under 35 years old.   
  • What are the newest and least used options for traditional media that would work better and faster than trying to fight digital competitors.

Also, this morning:

The Next Nash FM Type Format

  • Which format is next for the branded Nash FM treatment
  • Why Cumulus is taking on top-rated CBS country in Detroit with a country format that has flamed out in major markets.
  • How many existing Cumulus formats will be replaced by branded national services like Nash.

Clear Channel’s Next Layoff Target

  • What percentage of the current workforce is being fired under the radar since the last batch of layoffs in July.
  • Why some of the biggest personnel cuts ever are ahead for Clear Channel with this job being most at risk.
  • Which new initiative due to hit in 2014 will open the door for other employees once considered safe to lose their jobs.

Who Will Be WABC’s Replacement for Rush Limbaugh?

  • Shocking rumors of Limbaugh’s replacement – not ready for prime time or off the wall.
  • Why Cumulus is going down to the wire to name Limbaugh’s replacement
  • Why the Limbaugh replacement announcement will predict the future of talk radio 

Access these stories now – two different choices here.

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The new updated agenda for my upcoming Philly seminar is out -- here

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Master Digital – What Works, What’s in the Pipeline

  • Put a stop/loss on your current digital plan and focus on just ONE of these sure-thing strategies instead
  • Alternative plans for streams that aren’t currently making money
  • Stop podcasting, do this instead (and watch the revenue build)
  • What’s more saleable than “clicks” and “likes” – here’s your new marketing tool
  • How to follow the wildly popular Netflix model and package on-demand content --- not for television, but for radio
  • Blow up the station website and reimagine it like this cash cow
  • Secrets of paid content and how to profit from it
  • How to unlock the revenue potential of iPhone, iPad and Android
  • How to hire local talent your competitors discard and start a digital project with them – without doing a traditional radio show or even paying their salaries. 

One of 7 key topic areas that will be covered at my upcoming Media Solutions Conference in Philadelphia.

See the other 6 here.


Cumulus Plan To Dismantle Talk

Phased Withdrawal • Mixed Messages To Advertisers • Laughable Limbaugh Replacement Coming • What’s Stopping Clear Channel from Bailing

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The new updated agenda for my upcoming Philly seminar is out -- here

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