Make Millions Creating New Age Video

I can hardly wait to share with you some of the most amazing ideas I’ve ever discovered about creating short form video that makes big money – really big money.

One powerful example you’ll learn about makes many millions a year doing exactly this.

You see how it is being done right now – not by mega media companies like Comcast or Disney – but by entrepreneurs like us.

And it’s being done in ways that media companies just don’t get.

No banner ads.

No video ads.

No ads at all! 

That’s right let me say it again, no ads at all.

Earn all those millions without even charging fees or subscription prices.

I know I’ve probably got your attention because this concept had me at “millions with no ads”.

At my conference last year I started with these words, “video, video and short form video”.

This year it will be “video, video and millions of dollars from short-form video”.

If you can find a way to break loose for one day, March 26, 2014, I’ll share it all.

Here’s the curriculum:

1.  Disrupt Your Radio Station

  • Blow it up without losing listeners.
  • We clear up how to gain audience by attacking all the things digital age listeners hate about radio before a digital competitor does it.
  • Use this plan to drastically alter and destroy the old structure the way Apple, Google, Facebook, Twitter, Instagram, SnapChat and Netflix did.
  • Turn ordinary radio into new revenue streams.
  • Solve virtually every critical objection digital-age listeners have about radio with newfound confidence to innovate.

2.  Master Digital

  • Learn how people you probably don’t know make millions of dollars in digital without running commercials or even selling banner ads.  It is being done right now but traditional media isn’t doing it.  Consider this your game plan. 
  • Reinvent the station website to churn out money.  Rethink social media.  Forget clicks and “likes”. 
  • A better option than streaming and a way for your station to become the “Netflix of Radio”.

3.  Succeed With New Social Media Strategies

  • End radio’s social media slump:  Instagram is ousting Facebook.  And Twitter is in trouble.  Time to alter the way you do social media with this new plan.
  • Social Media Shakeup: texting with pictures is where you should be.  Fast track it.
  • Social Media SOS:  social media is no longer just about staying connected so if your radio station is relying on today’s social media, this is a heads up to get with it.

4.  Reinvent Radio for the Digital Age

  • Shake up the way you do radio to make it a growth industry again.  3-month plan of action to get started.
  • Maximize audience and advertisers distracted by digital alternatives. 
  • Earn an exponential increase in revenue by following this one simple plan that will help you.  
  • Fiscally responsible alternatives for innovating local radio. 
  • Learn the most effective approach to reinvigorating a radio station that is under attack from digital competitors.  The secret is in one paragraph you will want to memorize as your credo. 
  • We will brainstorm together on steps that will guarantee that you will find new radio listeners by outsmarting digital competitors.

5.  Growth Opportunities in Short-Form Video

  • Discover how entrepreneurs are making millions by doing short-form video that contains no ads and has no subscription fees.  This more than pays for your tuition!
  • Target key areas of growth for short-form video.
  • The one-stop solution to making social, short-form video for a profit.

6.  Engage 80 Million Millennials

  • Audience building secrets to engage Millennials and win them back to radio. 
  • One-Day Life-Changer:  Make radio instantly cooler.
  • I will share my work in generational media that indicates this young and massive audience is available to traditional media such as radio, TV and the record industry but not by continuing the status quo. 
  • Come away knowing their hot buttons and their turn offs.

7. Time Shift Radio

  • New rules:  All content must be available on-demand – everything.  The audience is demanding it all and all at once. 
  • The real solution for creating time shifted radio content. 
  • Critical question that will be answered: Whether to rely on over-the-air broadcasts for time shifting or create new content. 
  • Boost revenue by marketing time shifting as a new stream of revenue.  Go to school on time shifting.

Join forward-thinking media people who are attending my one-day seminar March 26, 2014 at the Rittenhouse Hotel, Philadelphia.

Guaranteed $200 discount today.

And lowest room rate on-site.

Click here to register now.

Read More  FREE SAMPLES

Millennials Hate Satellite Radio

As a generation they would never pay for what’s tantamount to commercial radio for a fee. 

But they will absolutely find $9 a month to give to Netflix even with student loans, part-time jobs and the miserable economy they graduated into.

And Millennials don’t care that terrestrial radio is free – to them, it is worth exactly what they are paying for it – nothing.

Yet they continue to love Pandora, which is a free music service.

And they put up with Pandora’s commercials probably because they are short, relatively infrequent compared to radio and have an element to them that Millennials rather like – no production, all talk.

Millennials drive the music market yet they are buying fewer CDs and even downloads than ever.  Only a few million of them will pay to make Spotify mobile even though they generally like Spotify.

They’ll never pay for cable because they hate bundling even more than their compliant parents and satellite TV is another version of pay cable.

So you have to laugh when Sirius XM raises its monthly subscription rate by 50 cents as it did last week when it is a well-known fact that they’ll drop their pants and almost let you name your price if you simply threaten to cancel. 

What I’m saying is Millennials don’t want services like these at any price and if you study why, you learn a lot of useful things.

Your kids know more about where the media business is heading than you do.

The other day when I wrote that the well-known fact that Millennials don’t like to drive and could care less about the connected dashboard, one high profile radio exec wrote to me to say:

“Jerry, sometimes you make comments that are just comical.  I love the one below where millenials now want public transportation.  It's not really an option in most markets, but many of them are still sleeping on mom and dads couch so they have no place to go...why need a car?  I have two kids are ARE millenials, and suggesting they give up that car would be like giving up an appendage”.

Comical?

Guess who will have the last laugh – the person who studies the data and cooperates with the inevitable.

Talk about denial.

Here’s what we know about the changing preferences of a generation that numbers 80 million people coming of age:

  1. The number one must-have media service for any Millennial is a portal to video entertainment such as Netflix, Hulu, Hulu Plus and to a lesser but still significant extent HBO Go and other on-demand services.  This generation can’t live without video.  For those who cannot afford any of this, there’s always the DVR.
  2. Podcasting is just broadcasting delivered over the Internet.  It is so never going to be a meaningful and profitable endeavor.  It’s too long.  Sounds too much like talk radio.  Millennials hate talk radio and have short attention spans.  Nice try, but podcasting is not going to be a factor with Millennials.

Continue reading the rest of this article by clicking “Read More” below …

Read More  FREE SAMPLES

The Connected Dashboard Is the New HD Radio

Let’s get something straight right now.

The so-called “connected dashboard” is a myth created by desperate radio owners and a terrified auto industry.

Radio groups have been pushed out of the car by smartphones and Bluetooth.

And auto manufacturers are being pushed out of the car business because to many Millennials, being connected is more important than driving.

You see industry conferences and conventions focus on this mythical space in the car of the future and they can’t even see that no one really needs it.

In fact, Millennials more than any other generation since Henry Ford prefer public transit over driving.

When you put two desperate and scared interests together you get what?

Freaking HD Radio!

Remember that snake oil that was supposed to be the future of radio?  The industry fought over it, delayed it until it was totally irrelevant and they’re still hanging onto the corpse even now.

The connected dashboard is the new HD Radio.

An infinite number of programming sources from paid, to terrestrial to Internet and only 6 pre-sets that no one really needs anyway.

Asking automakers and radio groups how to invent the digital dashboard of the future is like asking morticians for health tips.

If you want to push forward in ways that cooperate with 80 million Millennials coming of age, think this way:

  1. Millennials don’t listen to radio.  They have been left to their own “devices” thanks to consolidators who had more passion for monopoly than making radio a part of Millennials’ lives.  And now this is what they get for it.  Payback is a bitch.
  2. Radio “hot clock” must be reinvented – not just changed.  Blown to shreds. Today’s short attention spans don’t work even for 15 minutes.  Short, 5 minutes or less modules of programming content is a good way to start.  I say start because 5 minutes is the max attention span available.  Radio is based on continuous music sweeps and other fallacies that no longer apply.
Read More  FREE SAMPLES

Radio Warning: Don’t Use Facebook

Just when the radio industry started getting serious about social media, everything is changing again.

New information that blows the lid off social media, as you may have known it.

Stop everything and retool.

Work the right social media platforms based on these new trends.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The social media platform that is fast becoming toxic – proceed with CAUTION.  Even satellite radio has figured it out.
  2. If you can invest time and effort in only one social media platform, make it this one.
  3. The two hottest social media platforms that are starting to skyrocket.  Gear up and jump on it.
  4. Timely advice on how to navigate the huge declines in certain social networks so that your image doesn’t take a major hit.
  5. Most dangerous of all – users who stay with a social network they don’t like. How to handle this.

If you would like to navigate the blockbuster changes that are now becoming evident in social media, click here.  Search 2,473 other stories here.   

Report Newstips privately under my Witness Protection Program here.

Talk to me privately here.

Follow me on Instagram, Twitter & Facebook and LinkedIn.

Read More  FREE SAMPLES

Steal These Shrewd Moves From Apple

1. Make paid look free

So Tim Cook gets up and surprises everyone by making the very latest Mac operating system available for free – immediately.  All cool things, all the time for free.

Pretty shrewd considering Apple also announced two new refreshes for tablets – a new slimmer and lighter iPad and for the first time Retina Display on iPad Mini.  Keep in mind the knock on Apple at least as far as Wall Street is concerned is that they have so much profit built into their products that the prices are needlessly high.

Free obscures needlessly expensive so all everyone is talking about today is that Apple is giving away its latest and greatest Mac OS for free.

2.  Transitioning from disrupter to interrupter

In radio, when a station took off in the ratings, it would eventually peak, decline a bit and then stay in a range for years (or decades if the station was skillful and lucky not to have major competitors).  They would take the market by storm, make the competitor seem stale and incompetent and steal the audience.

Read More  FREE SAMPLES

Engaging 80 Million Millennials

Anyone honest knows that people 30-years old and under have no relationship with a radio.

That’s why turning a cellphone into a radio is a waste of time.

The radio industry is scared – it has to be – because there are too many smart people in it who are in denial.

Take Millennials.

You need them!

They are the next generation and they were raised on everything but radio while the industry was out consolidating.

By the end of this year financial analysts tell us radio revenue will have one of its worst years ever – pummeled by digital media.

Let’s get real.

The next generation likes on-demand content, binge watch videos (look at Netflix go through the roof on Monday), shorter and shorter videos, social connectivity, music discovery, a sense of community, dreamers …

Radio does not answer the call.

But it could.

  • Create separate short-form content that is not on the radio – first run, extremely compelling audio, video, text and social connection. 
  • Shut the cameras off in the studio, take them out and create content that only radio people can create.
  • Disconnect from the tower and transmitter.  Yes, put the best programming you can on-the-air for the available, older audience.  Then think of it like this, start an entirely new business and new revenue stream for content that may have nothing to do with what’s on the air.
  • Five or ten years from now, surviving radio companies will be bringing in more revenue from what’s not on the air than what is but you might be surprised to find out that a hit music radio station could also be a zip code based content provider. 
  • Give control back to the audience.  Upload content to their phones.  Let them mash it up and listen to as much as they want whenever they want.
  • Millennials are very civic-minded.  While radio stations are less civic-minded than ever.  Get more civic-minded.  Serve the community to attract young listeners.  Duh!  We used to do this all the time.
  • Millennials are dreamers – radio is about brass tacks.  Cutting costs.  Best practices.  See the disconnect?

Join me at my Philadelphia Media Conference to join the conversation.

Here’s the curriculum:

1.  Disrupt Your Radio Station

Blow it up without losing your loyal fans.  Gain audience by attacking all the things digital age listeners hate about radio before a digital competitor does.  Study the plan to drastically alter and destroy the old structure the way Apple, Google, Facebook, Twitter, Instagram, SnapChat and Netflix did.  Innovate the next radio creating new revenue streams and solving virtually every objection digital-age listeners have about radio.

2.  Master Digital

Learn how people you probably don’t know make millions of dollars in digital without running commercials or even selling banner ads.  It is being done right now but traditional media isn’t doing it.  Consider this your game plan.  Reinventing the station website to churn out money.  Rethink social media.  Forget clicks and “likes”.  A better option than streaming and a way for your station to become the “Netflix of Radio”.

3.  Most Effective Social Media Strategies

Social media shakeup alert!  Instagram is ousting Facebook.  Twitter is in trouble despite its IPO.  Horror of all horrors – texting with pictures is where you should be but social media is no longer just about staying connected so if your radio station is relying on today’s social media, this is a heads up to get with it.

4.  Reverse The Decline of Radio Listening

Learn the most effective approach to reinvigorating a radio station that is under attack from digital competitors.  The secret is in one paragraph you will want to memorize as your credo.  We will brainstorm together on steps that will guarantee that you will find new radio listeners by outsmarting digital competitors.

5.  Succeed At Short Form Video

No matter what kind of content you create going forward, it must include short form video.  But short form video is no longer your children’s YouTube.  There are new risks, new rewards and endless ways to create video content that is compelling and financially rewarding.  We will cover it.

6.  Engaging 80 Million Millennials

They hate radio.  And use music like toothpaste.  But there is a way to engage Millennials.  I will share my work in generational media that indicates this young and massive audience is available to traditional media such as radio, TV and the record industry but not by continuing the status quo.  You’ll come away knowing their hot buttons and their turn offs.

7.  Time Shifting Radio

All content must be available on-demand – everything.  The audience is demanding it and every medium except radio is responding.  How to create time shifted radio content.  Whether to rely on over-the-air broadcasts for time shifting or create new content.  How to market time shifting as a new stream of revenue. Go to school on time shifting.

The 5th Annual Media Solutions Conference, March 26, 2014 at the Rittenhouse Hotel, Philadelphia.

Reserve a Seat

Read More  FREE SAMPLES

Clear Channel’s Employee Smackdown

This is trouble.

Clear Channel is getting set to smackdown its employees in a way that is so bizarre that it is both laughable and deeply humiliating at the same time.

Worse yet, it will be dangerous.

The wheels are in motion right now.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Look out!  No one is exempt.
  2. Three weeks and counting until this unprecedented insult to company employees begins.
  3. What the company is angling to accomplish.
  4. Plus, new restrictions on freedom and privacy.
  5. John Hogan’s “gift” to employees.

If you would like to read this story, have access to my entire archive (2,470 stories) and get daily email delivery, click READ MORE for your choices.  Thousands of members are all-in.

The smartest, safest newstip network – 100% anonymity guaranteed -- NewsTip Hotline.

Talk to Jerry privatelyFollow Jerry

Read More  FREE SAMPLES