Embrace a Digital Strategy That Makes Millions

We often talk about how difficult it seems to be these days to chew gum and do digital at the same time in the radio industry.

But for those willing to give up money-losing and futile attempts at a digital strategy such as streaming, podcasting and selling banner ads, there is something much more lucrative.

Making short-form videos in your area of interest and/or expertise – even within your broadcast station’s brand.

I’ve discovered how entrepreneurs are making millions – I’m wrong, multi-millions – without even the expertise that most professional broadcasters have.

We can do this if we will take a moment to learn the new rules.

It is being done right now – not by mega media companies like Comcast or Disney – but by entrepreneurs like us.

And it’s being done without selling any banner ads.

And, no video pre-rolls that turn viewers off. 

In fact, no ads need to be sold at all to make millions of dollars.

That’s right let me say it again, no ads at all.

This ingenious approach now being successfully used outside of radio and television makes big money without even charging fees or subscription prices.

It’s going to be a big deal and we need to get there first.

If you can find a way to break loose for one day, March 26, 2014 for my media conference, I’ll share it all, give examples and help you with a game plan.

Here’s the curriculum for the event:

1.  Disrupt Your Radio Station

  • Blow it up without losing listeners.
  • We clear up how to gain audience by attacking all the things digital age listeners hate about radio before a digital competitor does it.
  • Use this plan to drastically alter and destroy the old structure the way Apple, Google, Facebook, Twitter, Instagram, SnapChat and Netflix did.
  • Turn ordinary radio into new revenue streams.
  • Solve virtually every critical objection digital-age listeners have about radio with newfound confidence to innovate.

2.  Master Digital

  • Learn how people you probably don’t know make millions of dollars in digital without running commercials or even selling banner ads.  It is being done right now but traditional media isn’t doing it.  Consider this your game plan. 
  • Reinvent the station website to churn out money.  Rethink social media.  Forget clicks and “likes”. 
  • A better option than streaming and a way for your station to become the “Netflix of Radio”.

3.  Succeed With New Social Media Strategies

  • End radio’s social media slump:  Instagram is ousting Facebook.  And Twitter is in trouble.  Time to alter the way you do social media with this new plan.
  • Social Media Shakeup: texting with pictures is where you should be.  Fast track it.
  • Social Media SOS:  social media is no longer just about staying connected so if your radio station is relying on today’s social media, this is a heads up to get with it.

4.  Reinvent Radio for the Digital Age

  • Shake up the way you do radio to make it a growth industry again.  3-month plan of action to get started.
  • Maximize audience and advertisers distracted by digital alternatives. 
  • Earn an exponential increase in revenue by following this one simple plan that will help you.  
  • Fiscally responsible alternatives for innovating local radio. 
  • Learn the most effective approach to reinvigorating a radio station that is under attack from digital competitors.  The secret is in one paragraph you will want to memorize as your credo. 
  • We will brainstorm together on steps that will guarantee that you will find new radio listeners by outsmarting digital competitors.

5.  Growth Opportunities in Short-Form Video

  • Discover how entrepreneurs are making millions by doing short form video that contains no ads and has no subscription fees.  This more than pays for your tuition!
  • Target key areas of growth for short-form video.
  • The one-stop solution to making social, short-form video for a profit.

6.  Engage 80 Million Millennials

  • Audience building secrets to engage Millennials and win them back to radio. 
  • One-Day Life-Changer:  Make radio instantly cooler.
  • I will share my work in generational media that indicates this young and massive audience is available to traditional media such as radio, TV and the record industry but not by continuing the status quo. 
  • Come away knowing their hot buttons and their turn offs.

7. Time Shift Radio

  • New rules:  All content must be available on-demand – everything.  The audience is demanding it all and all at once. 
  • The real solution for creating time shifted radio content. 
  • Critical question that will be answered: Whether to rely on over-the-air broadcasts for time shifting or create new content. 
  • Boost revenue by marketing time shifting as a new stream of revenue.  Go to school on time shifting.

Join forward-thinking media people who are attending my one-day seminar March 26, 2014 at the Rittenhouse Hotel, Philadelphia.

For those who register today, take $200 off the registration fee.

Click here to register now.

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The Internet Has Peaked

Revolutions don’t last long.

The popular Internet movement took place in the late 90’s and during the past ten years we’ve seen unprecedented disruption to brick and mortar stores, the U.S. Postal Service, the telephone company and, even more dramatically, media – all at the hands of the Internet revolution.  And that’s just a small list.

TV has resisted online connectivity choosing to cater to older viewers.

Radio hasn’t even acknowledged the Internet revolution let alone the growth of social media.

Newspapers are dead in print and online because you can’t squeeze a printed newspaper into a website behind a paywall and call it the future.

Social media?

Peaked.

You know Twitter has hit the wall when Wall Street gets interested in an IPO.

Facebook is declining among teens in such a dramatic way, it probably doesn’t have 5 years before it implodes.  More importantly, all of us who depend on Facebook could go down with it like quicksand.

The Internet is the great disruptor of society and our economy.

And IT has peaked – its best years are behind it.  And everyone else who thinks it’s still the future is in for another disruption of its own making.

The smug media companies who think they can transform online into the new television, radio or print business are in for a rude awakening.

This is not to say that everything will go back to the way it was.

It won’t.

It will go on.

A glimpse of the future without the Internet as we know it driving commerce and communication is breathtaking:

  1. Texting is the most essential tool of the future.  If the smartphone is not going away – and it is not – then texting is to a smartphone what calling used to be to a telephone.  
  2. After texting, pictures and video will be what the next 10 years will be all about.  We must embrace it or be caught blogging, designing websites that are growing increasingly irrelevant or transferring traditional media to the Internet for no good reason at all.
  3. Radio will be all but history in ten years – maybe sooner.  Don’t ask a radio person because most of them are on Kool-Aid.  Just look at the numbers.  Over, 60 – great for radio.  Under 50, bailing on radio.  Under 30, they never had a relationship with radio and will not be getting one which begs the question, what should radio stations do next?

Continue reading the rest of this article by clicking “Read More” below …

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Make Millions Creating New Age Video

I can hardly wait to share with you some of the most amazing ideas I’ve ever discovered about creating short form video that makes big money – really big money.

One powerful example you’ll learn about makes many millions a year doing exactly this.

You see how it is being done right now – not by mega media companies like Comcast or Disney – but by entrepreneurs like us.

And it’s being done in ways that media companies just don’t get.

No banner ads.

No video ads.

No ads at all! 

That’s right let me say it again, no ads at all.

Earn all those millions without even charging fees or subscription prices.

I know I’ve probably got your attention because this concept had me at “millions with no ads”.

At my conference last year I started with these words, “video, video and short form video”.

This year it will be “video, video and millions of dollars from short-form video”.

If you can find a way to break loose for one day, March 26, 2014, I’ll share it all.

Here’s the curriculum:

1.  Disrupt Your Radio Station

  • Blow it up without losing listeners.
  • We clear up how to gain audience by attacking all the things digital age listeners hate about radio before a digital competitor does it.
  • Use this plan to drastically alter and destroy the old structure the way Apple, Google, Facebook, Twitter, Instagram, SnapChat and Netflix did.
  • Turn ordinary radio into new revenue streams.
  • Solve virtually every critical objection digital-age listeners have about radio with newfound confidence to innovate.

2.  Master Digital

  • Learn how people you probably don’t know make millions of dollars in digital without running commercials or even selling banner ads.  It is being done right now but traditional media isn’t doing it.  Consider this your game plan. 
  • Reinvent the station website to churn out money.  Rethink social media.  Forget clicks and “likes”. 
  • A better option than streaming and a way for your station to become the “Netflix of Radio”.

3.  Succeed With New Social Media Strategies

  • End radio’s social media slump:  Instagram is ousting Facebook.  And Twitter is in trouble.  Time to alter the way you do social media with this new plan.
  • Social Media Shakeup: texting with pictures is where you should be.  Fast track it.
  • Social Media SOS:  social media is no longer just about staying connected so if your radio station is relying on today’s social media, this is a heads up to get with it.

4.  Reinvent Radio for the Digital Age

  • Shake up the way you do radio to make it a growth industry again.  3-month plan of action to get started.
  • Maximize audience and advertisers distracted by digital alternatives. 
  • Earn an exponential increase in revenue by following this one simple plan that will help you.  
  • Fiscally responsible alternatives for innovating local radio. 
  • Learn the most effective approach to reinvigorating a radio station that is under attack from digital competitors.  The secret is in one paragraph you will want to memorize as your credo. 
  • We will brainstorm together on steps that will guarantee that you will find new radio listeners by outsmarting digital competitors.

5.  Growth Opportunities in Short-Form Video

  • Discover how entrepreneurs are making millions by doing short-form video that contains no ads and has no subscription fees.  This more than pays for your tuition!
  • Target key areas of growth for short-form video.
  • The one-stop solution to making social, short-form video for a profit.

6.  Engage 80 Million Millennials

  • Audience building secrets to engage Millennials and win them back to radio. 
  • One-Day Life-Changer:  Make radio instantly cooler.
  • I will share my work in generational media that indicates this young and massive audience is available to traditional media such as radio, TV and the record industry but not by continuing the status quo. 
  • Come away knowing their hot buttons and their turn offs.

7. Time Shift Radio

  • New rules:  All content must be available on-demand – everything.  The audience is demanding it all and all at once. 
  • The real solution for creating time shifted radio content. 
  • Critical question that will be answered: Whether to rely on over-the-air broadcasts for time shifting or create new content. 
  • Boost revenue by marketing time shifting as a new stream of revenue.  Go to school on time shifting.

Join forward-thinking media people who are attending my one-day seminar March 26, 2014 at the Rittenhouse Hotel, Philadelphia.

Guaranteed $200 discount today.

And lowest room rate on-site.

Click here to register now.

Read More  FREE SAMPLES

Millennials Hate Satellite Radio

As a generation they would never pay for what’s tantamount to commercial radio for a fee. 

But they will absolutely find $9 a month to give to Netflix even with student loans, part-time jobs and the miserable economy they graduated into.

And Millennials don’t care that terrestrial radio is free – to them, it is worth exactly what they are paying for it – nothing.

Yet they continue to love Pandora, which is a free music service.

And they put up with Pandora’s commercials probably because they are short, relatively infrequent compared to radio and have an element to them that Millennials rather like – no production, all talk.

Millennials drive the music market yet they are buying fewer CDs and even downloads than ever.  Only a few million of them will pay to make Spotify mobile even though they generally like Spotify.

They’ll never pay for cable because they hate bundling even more than their compliant parents and satellite TV is another version of pay cable.

So you have to laugh when Sirius XM raises its monthly subscription rate by 50 cents as it did last week when it is a well-known fact that they’ll drop their pants and almost let you name your price if you simply threaten to cancel. 

What I’m saying is Millennials don’t want services like these at any price and if you study why, you learn a lot of useful things.

Your kids know more about where the media business is heading than you do.

The other day when I wrote that the well-known fact that Millennials don’t like to drive and could care less about the connected dashboard, one high profile radio exec wrote to me to say:

“Jerry, sometimes you make comments that are just comical.  I love the one below where millenials now want public transportation.  It's not really an option in most markets, but many of them are still sleeping on mom and dads couch so they have no place to go...why need a car?  I have two kids are ARE millenials, and suggesting they give up that car would be like giving up an appendage”.

Comical?

Guess who will have the last laugh – the person who studies the data and cooperates with the inevitable.

Talk about denial.

Here’s what we know about the changing preferences of a generation that numbers 80 million people coming of age:

  1. The number one must-have media service for any Millennial is a portal to video entertainment such as Netflix, Hulu, Hulu Plus and to a lesser but still significant extent HBO Go and other on-demand services.  This generation can’t live without video.  For those who cannot afford any of this, there’s always the DVR.
  2. Podcasting is just broadcasting delivered over the Internet.  It is so never going to be a meaningful and profitable endeavor.  It’s too long.  Sounds too much like talk radio.  Millennials hate talk radio and have short attention spans.  Nice try, but podcasting is not going to be a factor with Millennials.

Continue reading the rest of this article by clicking “Read More” below …

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The Connected Dashboard Is the New HD Radio

Let’s get something straight right now.

The so-called “connected dashboard” is a myth created by desperate radio owners and a terrified auto industry.

Radio groups have been pushed out of the car by smartphones and Bluetooth.

And auto manufacturers are being pushed out of the car business because to many Millennials, being connected is more important than driving.

You see industry conferences and conventions focus on this mythical space in the car of the future and they can’t even see that no one really needs it.

In fact, Millennials more than any other generation since Henry Ford prefer public transit over driving.

When you put two desperate and scared interests together you get what?

Freaking HD Radio!

Remember that snake oil that was supposed to be the future of radio?  The industry fought over it, delayed it until it was totally irrelevant and they’re still hanging onto the corpse even now.

The connected dashboard is the new HD Radio.

An infinite number of programming sources from paid, to terrestrial to Internet and only 6 pre-sets that no one really needs anyway.

Asking automakers and radio groups how to invent the digital dashboard of the future is like asking morticians for health tips.

If you want to push forward in ways that cooperate with 80 million Millennials coming of age, think this way:

  1. Millennials don’t listen to radio.  They have been left to their own “devices” thanks to consolidators who had more passion for monopoly than making radio a part of Millennials’ lives.  And now this is what they get for it.  Payback is a bitch.
  2. Radio “hot clock” must be reinvented – not just changed.  Blown to shreds. Today’s short attention spans don’t work even for 15 minutes.  Short, 5 minutes or less modules of programming content is a good way to start.  I say start because 5 minutes is the max attention span available.  Radio is based on continuous music sweeps and other fallacies that no longer apply.
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