Paid Content Is King

Paid and premium channels cleaned up at the Emmys Sunday night.

Free radio listening and advertising continues in free fall.

Free has become another word for warmed over and worth what you’re paying for it – nothing.

So what should free media do, give up?

Hell, no. 

Here are action steps that can make all the difference.

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  1. What free TV needs to do to compete with Netflix, HBO and premium cable channels that are pursuing a new strategic plan.
  2. Reality shows and quiz shows are out because younger money demos don’t watch them, but there is one thing so addictive, even a snarky Gen Y can’t resist it.
  3. Radio can cut anywhere it wants, but here’s where to put the money to finally give it a chance to compete head-on with digital competitors.  One, sure way that younger money demo listeners actually crave. 
  4. Radio needs to create digital content that is unlike anything any station is currently doing – you have never seen this action plan but you will love it.
  5. The perils of social media where users are pulling back – how not to go down with Twitter and Facebook if you use social media.

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Save the date:  March 26, 2014 – 5th Annual Media Solutions Conference

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8 Things Guaranteed To Happen in Radio

  1. Have many years does Lew Dickey have left and how will it end for him.
  2. Bob Pittman’s end game for Clear Channel.
  3. The nice little radio company that will soon be fighting for its survival unless it does this.
  4. The over/under on whether Les Moonves will sell CBS Radio.
  5. How long do sellers have to sell their radio stations or face declining prices.
  6. The one thing the radio industry will be doing a lot of next year.
  7. A shocker about the digital dashboard that radio stations are fighting to be part of.
  8. In one year, radio stations will start losing double its present audience to this competitor out of nowhere. 

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NBC’s Million Second Quiz

How could Comcast/NBC get it so very wrong?

A live quiz show aimed at younger viewers that has absolutely nothing younger audiences want.

Nothing.

6 things you never knew about attracting younger audiences in the digital age.

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  1. If you want to own younger money demo audiences, there is only one thing you have to do – in fact, you must do.  One thing yet nobody does it.
  2. No self-respecting young person will watch real time TV or listen to real time radio morning shows.  No problem, try this.
  3. How binge watching, the current national obsession, translates so easily to radio.  First in wins.
  4. The best way to get viral buzz – and The Million Second Quiz won’t be doing it but you can.
  5. Steal this idea!  How to turn a radio station into Netflix.  Now, that’s disruptive!

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John Hogan’s Replacement

Clear Channel has been on a hiring spree lately.

Lots of new people who are no damn good if your goal is to improve audiences and profits on radio stations.

Speaking of no damn good, there are lots of ambitious radio execs in the company ready to take the president’s job.

But John Hogan’s replacement is already in the house and Hogan doesn’t even know it until he reads it here.

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You’re invited to my 2014 Media Conference

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Programming Against iTunes Radio

You can ignore another big competitor to radio or you can counterprogram it.

After all, how did ignoring and denigrating Pandora work out for radio?

At the current National Association of Bullshit (NAB) Radio Show, panels are in full denial mode that Pandora is kicking its ass city by city – and I’m not just talking metrics. 

Enter iTunes Radio that debuted Wednesday on a mobile device near you with almost 200 million iTunes members keeping credit cards on file with Apple.

Even if you think Apple poses no threat to radio, it is too big to ignore.

I mean, new music Tuesday is bigger on iTunes than on any terrestrial radio station.

This is an opportunity for radio to counter-program.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  • The only powerful thing radio has that streaming services like iTunes Radio and Pandora will never have.  Do you know what it is?  Now you must.
  • The biggest thing 80 million Millennials hate about streaming music services.  Know it and counter.
  • The commercial Millennials cannot resist – in fact, they love it.  Take note.
  • How do you compete with zip code-targeted advertising like Pandora does if you are a local radio station?  Apple has sold $10 million campaigns to many advertisers.  
  • The most effective way of competing with streamers like iTunes Radio:  program in the now.  Here’s how.

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