CBS, Randy Michaels Rumblings

Something is up between CBS Radio and Randy Michaels.

As if the radio industry couldn’t get crazier, wait until you hear what is going down.

The Odd Couple is in the house.

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  1. The reason the two have become best buds lately.
  2. Randy Michaels’ offer that CBS can’t refuse – or can they?
  3. Why the urgency?
  4. All the little details on what Michaels and Moonves are cooking up together.
  5. And what curious radio people want to know!  Does the Michaels/CBS connection in some way have anything to do with the rumored sale of CBS Radio to Cumulus?

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624 Clear Channel Layoffs Begin

Bob Pittman is hiding under his desk while local managers have begun to fire four employees per market.

The layoffs are underway and the final victims of the 624-person massacre have been determined.

The massive layoff Clear Channel has begun is being handled like a company promotion.

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  1. The sneaky method Pittman finally went with to determine who gets fired.
  2. Who is making the decisions to fire and who is getting the ax.
  3. The way Clear Channel is about to get around health care benefits.
  4. The Clear Channel employee who should be more nervous than anyone else.  If you have this job, you are likely toast.
  5. The way survivors of this round of layoffs also get screwed.
  6. And the question everyone asks!  When does this round of layoffs end – there is now a date.

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Alert: Updated CBS/Cumulus Merger Timetable

CBS sells its overseas outdoor division and is one step closer to a potential merger with failed radio operator, Cumulus.

Now we can better piece together what kind of timetable this deal is following.

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  1. The next step – potentially within months – that could tee up the merger of CBS Radio with Cumulus.
  2. An estimated and updated time of closing.
  3. The best indication yet what CEO Les Moonves wants of Cumulus CEO Lew Dickey.
  4. The chance of some of the better, big market stations being retained by CBS or sold to a more humane and qualified owner.
  5. The thing everyone wants to know!  Is it possible that Hubbard or someone other than Cumulus can swoop in and save CBS Radio from the Cumulus merger.

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Hamburger Helper & Radio

General Mills is changing the name of its very popular and lucrative “Hamburger Helper” to just “Helper”.

No more Tuna Helper or Chicken Helper.

One product, a new name and lower operating expenses.

Same with the radio industry.

Competing against Hamburger Helper radio.

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  1. The thinking behind changing brand names when the public is comfortable with the old name. 
  2. The reason why companies like General Mills, Radio Shack and many media companies are hell bent to re-launch popular products and services.
  3. The way Clear Channel got caught rebranding a news bulletin when the George Zimmerman verdict came in to make it appear as if iHeartRadio was doing the news.  You’ll laugh until you cry.
  4. The best mission for a radio format in the digital era – this one thing can transform your station against mistakes of the evil empires.
  5. What everyone is wondering!  How to stick it to your competitor’s for making rebranding mistakes.

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The Zimmerman Media Circus

Cable news and talk radio put on a clinic during the just ended George Zimmerman trial – a clinic on how not to program content for money demos.

They pandered and wound up with lots of old people while they turned off the audience they really needed.

Now, 5 things that talk radio should do right now to get its mojo back.

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  1. The one thing not to do if you want a shot at younger money demos.
  2. Revealed!  The change in your talk format that can make it listenable even to young people.  One thing.
  3. The way to handle commercials and stop sets without losing younger money demos.
  4. The way to handle Arbitron PeePee M ratings service that is killing talk audience estimates.
  5. And the proven way to attract 25-54 year olds in great numbers!  This never fails and no one is doing it.  You can go first.

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