Clear Channel Doubling Down On Layoffs

Clear Channel is not even trying to hide the excesses that a handful of corporate honchos are piling on themselves.

Meanwhile 4 employees per market will be fired – 624 total – signed, sealed and delivered by the Clear Channel board.

As you’ll see, the more CEO Bob Pittman’s cohorts take, the more their employees give up in jobs.

You can predict the next layoff.

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  1. Less than two weeks after asking for the heads of four employees per market, guess what Bob Pittman is getting ready to spend more money on today.
  2. Caught on Facebook!  Clear Channel employee bragging about corporate partying while 624 fellow workers face the ax.  With “compromising” photos.
  3. The real reason behind Clear Channel’s move to costly bigger headquarters and posh digs.
  4. The Imperial Pittman:  an employee reveals what His Majesty requires an employee to do before he enters a room.  Eyewitness account.
  5. What everyone wants to know!  How these out of control corporate excesses can actually predict the next round of layoffs.

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The Samsung Jay-Z Deal

Jay-Z and Samsung just did a $5 million dollar deal that is setting the record business back again.

It’s time to disrupt the old record business model with some concepts that actually have a chance of working.

The way out of the mess.

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  1. A prediction of what is actually going to happen to music sales within the next 3 years and the labels don’t see it coming.
  2. The labels’ major revenue strategy that will actually backfire – it’s starting to happen right now.
  3. Why royalty fees will be forced to decline – that’s right, forced.
  4. What you’ve been asking:  the sweet spot for pricing music today.
  5. The solution!  This disruptive strategy that can make buying music as addictive and profitable as texting.

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Cumulus, CBS Radio Merger – Game On

Another piece to the eventual merger of the worst radio company with the best is now in place.

CBS employees don’t want to believe that their excellent company could wind up in the hands of Brother Love’s Traveling Salvation Show.

And Cumulus employees don’t know what to believe.

Game on.

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  1. The sale price in dollars and multiples from people close to the situation. You heard it first.
  2. Why CBS finds Lew Dickey, an underachiever and toxic employer, so attractive.  Some things are more important than looks.
  3. The real deal behind all these collaborations between CBS and Cumulus.
  4. The reason why Cumulus sacrificed 67 stations to the national sports radio network launched by CBS that will never see a 1 share and just yesterday scheduled a new play date with each other.
  5. And what everybody is asking!  Is there any way – any way at all – that CBS keeps the biggest and best stations for themselves and sells only the others to Cumulus?

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Now Cumulus Is Gearing Up For Layoffs

Yesterday Cumulus just took the first step to substantially cut its staff again.

And it looks like they are going to slip one in even as Clear Channel lays off 624 people, which have also been approved to avoid the bad publicity.

The Cumulus layoff plan is underway.

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  1. Here is the giveaway for this round of cutbacks.  The mandatory spreadsheet form that local stations were told to fill out.  Read that form and you can see which jobs are being targeted. 
  2. Two things that could save your job from this round of Cumulus layoffs.  If you’ve got one of these, you’re golden.
  3. The next plug-in national format after all sports that Cumulus is said to be secretly working on.
  4. The big time partner in crime developing this new 24-hour format that will allow them to fire even more local staff.   You’ll be surprised.
  5. The slick programming change that is being made in some markets to cut another position from the budget.
  6. Finally, the thing we all want to know!  When. 

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Product Placement

Two-thirds of the huge expense to make Superman “Man of Steel” was already paid for by 100 product placements before it even arrived in theaters.

It’s time to take a serious look at the advantages and disadvantages of product placement on other platforms.

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  1. The way to make Twitter pay off financially for the first time with this shrewd move.
  2. How product placement will sit with the change-maker next generation – safe or risky proposition?
  3. Pricing – what to do and not to do in building a sustainable rate.
  4. The thing that is more important than programming, price or whether it is digital enough or social enough – know this one thing and you’re about to tap a new revenue source.

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Clear Channel Mad Men

Bob Pittman is making his play to buy the major assets of Clear Channel.

If you think he’s been a little erratic lately, wait until you see what he’s working on now.

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  1. Why Pittman is sticking to his 4-per market layoff goals while at the same time handing out raises, bonuses and benefits to his top henchmen like it’s going out of style.  There’s a reason.
  2. The strategic reason Clear Channel asked advertisers a few days ago to stop making “lame ads”. 
  3. A major programming move coming to a Clear Channel station near you that will further stretch out an overworked air staff.
  4. How Clear Channel has finally resolved who will decide which employees will be getting the axe – forget the optics, it’s going to be done like this.
  5. Most Important!  Are the worst of the layoffs over after these four per market (624 total) firings happen?  The mind-blowing answer.

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Zero Dark Clear Channel 624

Now it is known.

Here’s how Clear Channel intends to pull off the firing of four employees per market when they can catch them most off guard.

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  1. The secret plan from a source close to Clear Channel corporate on exactly how CEO Bob Pittman will use shock and awe to complete the firing of 624 employees.
  2. How Pittman is trying to distance himself from the decision he personally made to exterminate a massive number of employees unexpectedly in the middle of the year.
  3. Even as you read this, people are working for Pittman to come up with a list of expendable employees.  The down low on their dirty work.
  4. The one thing other than his own image, Pittman worries about the most.
  5. The surprising revelation of who will be the ones who will determine which employees get fired.
  6. And what everyone wants to know!  Is there any circumstance under which the four per market firing mandate can be rescinded if things get bad enough.  The surprising answer and the specifics.

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