Oklahoma City News Coverage

Here are four things radio stations are generally missing during their news coverage – or non-news coverage – of the recent Oklahoma City tornado tragedy and the “fix”.

No tragedy?  No problem?

Do them anyway and win fans + ratings:

1.  Next time a bigger than life event takes place in your market, borrow this strategy that always works for – believe it or not – hit radio.  Your listeners will thank you and you’ll reap the ratings rewards.

2.  Here’s a social network that hardly any radio stations know about that can be up and running within minutes when a disaster hits your market.

3.  The last thing radio stations think of in the wake of a big overriding news story should be the first thing.  Do you know what it is?  Now you do along with its track record for working.

4.  On what day should the big news coverage end?  Take a thousand guesses and you’ll be wrong every time.  Know when and everyone wins.

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Winning Millennials Back To Radio

Selling ice to the Eskimos might be easier, but there is a ray of hope to tempt the 80 million members of Gen Y to give a second listen to radio.

How not to do it:  keep doing what you’re doing now.

It’s dated, contrived, disrespectful (15 unit stop sets, etc.), not compelling – not local, not live and not authentic.

It’s the losing formula most radio companies – even the good ones – follow every day that is driving the essential next generation away from radio.

And even if every smartphone was personally blessed by Jeff Smulyan and activated with an FM chip, Millennials still wouldn’t listen. 

I’ve written courses and taught generational media at The University of Southern California. 

My background is radio, television, publishing and digital media.

And still I’m here to tell you that broadcasting in and of itself is not necessary to this generation and increasingly to older listeners but there are proven ways and innovative new approaches to win them back.

You supply the guts.  Here are the ideas:

1.  The one thing a Millennial cannot resist on the radio – one thing and it’s powerful if you play it up.

2.  How to program a Millennial-positive broadcast day from 5am until 7pm with key attractions they cannot and will not ignore.

3.  No traffic, no weather and none of this radio staple either.

4.  Finally!  How to do great youth-oriented radio and innovative digital content all at the same time.  And it’s very inexpensive, but shrewd if you know the plan.

5.  The new rules on formatics – the total makeover I’m about to describe will be necessary first.

6.  Six keys that are worth their weight in gold.  And, they’ll even work wonders with older listeners.  Hey, older people buy iPhones, iPods and iPads, don’t they? 

7.  How long to make the content to maximize results in attracting Millennials.

8.  No radio station has even a small chance of winning back Millennials if they don’t have this feature.  Steal it now before your local competitor does.

Plus …  One more thing!  You’re going to have to reinvent radio commercials.  The current way will no longer work with young audiences.  Peek at the radio commercial that definitely will.

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13 Radio Turnaround Strategies

The radio industry has stopped being a growth business and now fights each quarter just for zero growth.

Digital devices are not going away.  YouTube is used like a radio by teens for music and content.  Attention spans are growing shorter.  Advertisers are heading to digital (9% increase last quarter) and social media has replaced djs as music authorities.

So does that mean shut down the transmitter and quit?

Not if you build a recovery plan around the new ideas I’m going to share with you.

1.  Win back your audience TSL by changing the way you run commercial sets.

2.  What one thing a music station should do every 15 minutes that they’re not doing now to gain listeners.  That’s right, I said gain not just keep the ones they have.  And what one thing should news or talk stations do every quarter hour.

3.  Something that is on every smartphone that ought to be on every radio station.  Do you know what it is?

4.  A better solution to deal with listener-hated voice tracking that is economical and sensible.

5.  What you should stop doing right this minute, it’s killing radio listening.

6.  The one thing that is so important to Millennial audiences that if you add it right now, you have a chance to win many of them back.

7. The big mistake radio stations make that is killing their billing.  Try this and your revenue will go up even without attracting more listeners.

Plus … 5 digital strategies to jumpstart digital (YouTube, paid sites, what’s more saleable then “clicks” and “likes”, smart streaming)

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Yahoo’s Tumblr Deal

Yahoo just dropped a cool $1.1 billion to buy a fledgling blogging/social media hybrid that only bills $13 million a year.

And that’s the good news!

There is a fundamental change emerging about the digital space and advertising.

1.  How Yahoo is doing business the old fashioned way – by paying for an asset and then selling ads but archrival Google appears to be moving in the opposite direction.

2.  Why digital is running out of advertisers.

3.  Everyone – even you – will be monetizing their digital businesses a drastically different way within the next couple of years – here’s a preview of what it will be like.

4. Why Yahoo didn’t buy Tumblr for its 100 million social media contacts.

5.  Yahoo plans to keep Tumblr management in place and semi-autonomous.  Can you image Cumulus doing this when they buy CBS Radio?  Here’s Yahoo’s grand plan.

Plus … why we’re moving away from an advertising-based model and what it means to your business.

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Shocker: Time Spent Listening To Radio in Free Fall

An industry source close to the situation says radio time spent listening is in “rapid and drastic decline” – that’s a quote.

Now we know why radio groups have been recently trying to deceive advertisers about troubling audience erosion that they are trying to keep secret. 

Trumped up research studies.  A media buyer’s bash.  Even a Rod Stewart concert to say it isn’t so.

1.  How widespread is the time spent listening decline? 

2.  How long has TSL been declining this badly? 

3.  Which format is immune – talk, news or music? 

4.  How big is the decline year to year? 

5.  The one type of listener to target who is still listening like it’s 1999.

6.  How low one group just went to deceive advertisers. 

Plus, two proven strategies to reverse the continuing time spent listening decline that most stations overlook.

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