Leno vs. Fallon

Comcast is itching to get Jay Leno off The Tonight Show so they can have a younger face to compete with ABC’s Jimmy Kimmel.

A no brainer, right?

More like no brains.

It’s right to put young entertainers on as the 80 million Millennials come of age, but they’re missing a big, bad unexpected consequence.

Learn from their coming mistake – don’t let this happen to you.

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  1. How to get younger without firing your popular older talent to do it.
  2. Why NBC will be blindsided by its decision to turn Leno loose.
  3. The one mitigating factor that makes the late night decision wrong no matter what NBC – or for that matter, or ABC does.
  4. How CBS CEO Les Moonves who has the oldest, grumpiest late night talent in Dave Letterman is outsmarting the other networks.
  5. Why you must never, ever violate one important rule when trying to go younger – or pay the price NBC is about to pay.

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The Little 225-Watt Translator That Could

Here’s the feel good radio story you thought you’d never hear about.

Clear Channel gets knocked off in a big radio market by a teensie-weensie 225-watt translator.

Emerging as number one persons 18-34 beating no less than a full power heritage station personally programmed by a big John Hogan-appointed programming honcho, which has now simultaneously dropped to #3 persons 18-34 and 25-54.

Imagine THAT on his resume.

Now you had better watch your flank.

Here’s how it happened and how other shrewd operators can pick the pockets of the big boys while they are busy cranking out their sanctimonious bullshit.

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  1. Which radio company kicked Clear Channel in the nuts and won in a major city with a lowly 225-watt translator.
  2. Guess how long it took to become #1 – you can’t, you won’t, but they did it.
  3. So this little pimple on Clear Channel’s butt isn’t making money, right?
  4. Why you should protect your brand now – if a competitor gets ahold of this game plan and has a translator available, your dominance can be eviscerated like that!
  5. The only way to defend against another rogue translator that comes after you.

Click “read more” below for the answers.

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Cox Channel

NO!  NO!  NO!

Say it ain’t so.

Cox Radio is starting to operate from the Cumulus and Clear Channel playbooks.

Not mean. 

Just lean – increasingly lean.

Some people are really worried and here is why.

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  1. Once and for all, can we rule out the sale of more Cox Radio markets?
  2. Who knew that Cox thought it had a ready and willing buyer for the recent non-essential markets it sold – and maybe even a buyer to sell the entire company.  Guess who it was and why they are not interested.
  3. Why most present and ex-employees think Cox is a human radio operator, but not all.  Their gripe has some substance.
  4. Cox doesn’t do mass firings, but they are using another tactic to cut costs.  You be the judge.
  5. How long before Cox makes a major move to get out of radio – my best estimate.

Click “read more” below for the answers.

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50 Ways To Leave A Dickey

Michael Baisden was fired yesterday for daring to negotiate with Lew “Tricky” Dickey and his “Other Brother” Elroy, I mean John.

It’s an ugly new chapter of hardball Dickey style as the firing of Baisden is a perfect example of what new dirty tactics Cumulus employees may face as the company struggles with bankruptcy concerns and waits for the 2014 acquisition of CBS Radio.

Now, 50 ways to leave a Dickey.

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  1. What one thing a Cumulus employee must never ever do when they are negotiating with a Dickey.
  2. The only person who ever sliced and diced the Dickeys in a contract negotiation.  And here’s how he did it.
  3. What stops the Dickeys from going through with enforcing a non-compete for employees they’ve either fired or who have left on their own.
  4. Why Cumulus is now letting contracts expire without serious negotiations in advance of this sucker punch.
  5. Finally!  The answer to the question why would Cumulus fire employees like Michael Baisden who are making them tons of money rather than keep him at a pay cut he was willing to take.

Click “read more” below for the answers.

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New Cumulus Management Crisis

Top managers are walking out on Lew Dickey.

It’s so bad, that less than 2 weeks ago one market manager quit after just four months on the job and this is becoming more prevalent.

And he was the latest of 6 managers to run the cluster since 2006 – even more failed since Cumulus bought the station before that.

Long-suffering Cumulus employees vowed that they were waiting for one thing to happen before they walked.  I’ll tell you what that one thing was.

So what do these suddenly empowered ex-employees of Cumulus plan to do for their “next” job?  This one radio company loves to hire Cumulus employees.

Cumulus often reacts liked a jilted girl or boyfriend to the news that their employees are leaving before they can be fired.   When they get this pissed, they turn to tactics like the ones I’m going to share with you. 

Then there’s their latest ploy to advertise for top jobs that have been vacated, but you won’t believe what Cumulus does to these positions while they are searching for a replacement. 

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Radio Pay Cut Scam

Clear Channel CEO Bob Pittman has no trouble throwing a lavish party for the debut of an electronic dance music format that isn’t even on a real radio station (EDM is only on a TRANSLATOR in Miami!)

Both Clear Channel and Cumulus top execs take bonuses even in bad times – like now – and simultaneously with massive layoffs that they impose on key staffers.

Top talent is being dismissed and the people who have been getting fired – 10,000 alone at Clear Channel over the past years – turn out to be the LUCKY ones.

Survivors beware.

The Evil Empire and the Cumulus Game of Clones have a plan to bend you over and screw you out of even more salary.

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  1. How contract employees are being fooled into either quitting or taking a big pay cut. 
  2. The new hardball – what to expect when you’re expecting to go to work for a better station across the street.
  3. Whopping pay cuts – you won’t read about how they’re doing it in the happy talk radio trades but you get the figure here.
  4. What’s going to happen next to market managers, programmers, sales managers and commission rates.
  5. How Clear Channel plans to screw market managers out of their bonuses.

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Randy Michaels Blows A Gasket

Michaels turns on an old friend – WWIQ PD and morning personality Al Gardner.  But the parting was ugly.  I’ve got the details from inside.

Randy is under great pressure – the rest of Merlin is being sold off right from under him by the investment people he got into bed with.  Here’s how the sale of the remaining Merlin stations is going.  Merlin thought it had the station sold to CBS Radio.  I’ll update the likely Philly buyer for you and the price.

Meanwhile WWIQ-FM’s plug and play conservative talk station with Limbaugh, Hannity and other syndicated hosts is creaming CBS’ WPHT-FM driving one of their stars, Michael Smerconish to satellite.

How can this happen?  No promotion, no commitment, no permanent owners, no help from PPM.  Here’s how to learn from Michaels mistakes and blow the ratings wide open.

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