Forget Nash FM, Cumulus Up To Evil Plan

I guess it’s now Country Lew and the Fish.

Oh wait, that’s not country.

But then again, the Cumulus Nash FM scheme has less to do with country music than you might think.

Cumulus CEO Lew Dickey has seemingly discovered country music in a big way with the purchase of a poor-signaled New York FM station that is bringing the format back to the Big Town for the first time in almost two decades.

See, country doesn’t work in New York City or else Dan Mason would have done it.

Jeff Smulyan would have done it.

Hell, Clear Channel with ex-country PD Bob Pittman now its CEO – would have done it.

WYNY did it but bailed out in 1996 to become WKTU.

In other words there is a reason no smart broadcaster has done country in New York City – at least successfully – and why most refuse to go there.

But that Nashville Cat himself, Lew Dickey, Jr. knows more than anyone else so he and Other Brother John have invented Nash FM 94.7.

Something is seriously wrong here suggesting that the Dickeys are working a greater, dangerous plan that I’m about to reveal here.

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why installing country on their new New York FM station is a smokescreen for something more dangerous.
  2. What’s the real motivation for Nash FM – it’s sure as hell not ratings as you’re about to find out.
  3. The big media company Dickey recently met with to buy into his crazy plan.
  4. What’s ahead for Cumulus salespeople who think they are going to have to sell this new country format but are in for a big surprise when they find out what corporate really has in mind.
  5. Warning:  A Nash FM brand across all their country stations is nothing compared to the next radical move in the works.

If you would like to see the evil plan Cumulus is working on that’s bigger and more wicked than Nash FM, click “read more” below.

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Media Solutions Lab Info/Registration here.

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The 2013 Media Solutions Lab Agenda

There are only a few seats left to this outstanding conference – reserve a seat here.

The fourth Media Solutions Lab begins Wednesday, January 30 at The Phoenician Resort in Scottsdale, AZ and it will not be videotaped or recorded for later sale.

If your schedule allows you to make it, you will not be sorry.

The seminar leader is Jerry Del Colliano, recognized expert in traditional and digital media.  Visiting instructors are:  Morley Winograd, co-author of “Millennial Makeover” and “Millennial Momentum:  How a New Generation Is Remaking America” and Dan Hill, President of Sensory Logic, the company that has helped successful radio stations like Jerry Lee’s B-101, Philadelphia create more effective advertising.

Here is the agenda and some helpful information as you prepare for the event.

Wednesday, January 30th Ballroom B

8:00 am         Registration/Breakfast

9:00 am         Emerging Trends for 2013 (Jerry Del Colliano)

10:15 am        Break

10:30 am       Disrupt the Media Business/Master Digital (Jerry Del Colliano)

11:45 am        Lunch

1:00 pm         A Dozen Ideas for Succeeding With Millennials (Morley Winograd)

1:45 pm          Break

2:00 pm         Facial Coding/Emotion Recognition (Dan Hill)

2:45 pm          Break

3:00 pm         Action Steps/Q&A (Jerry Del Colliano)

4:00 pm         Conclusion of Day 1

Thursday, January 31st Il Terrazzo Salon & Patio
Optional Working Breakfast (Separate Registration required)

8:00 am         Registration/Breakfast

9:00 am         Big Ideas/Discoveries/New Business Opportunities

11:00 am       Conclusion of 2013 Media Solutions Lab

A few notes in preparation for the meeting:

  1. Dress is casual – the weather should be around 70 by day and in the 40’s at night.
  2. This is a learning event and there are no sponsors nor has anyone paid a fee to speak. 
  3. Complimentary breakfast, lunch and breaks are included in your registration.  Refreshments will remain in the room during the program.
  4. The sessions are fast moving and they start and end on time. 
  5. There are no materials in preparation for this conference, however, Jerry’s notes, slides and some interesting source material will be made available through Google Drive after the meeting limited to those who have attended.
  6. This conference will not be streamed or taped for sale later.  Recording this event by participants is prohibited.
  7. The working breakfast with Jerry requires a separate registration.  Please contact Cheryl Del Colliano if you would like to reserve a seat (480) 998-9898 or cldel@earthlink.net.
  8. A few dining suggestions:  My favorite burger place in the world is Relish, on site at the Phoenician.  Get the tater tots with the meal.  My radio buddies here and I love that place.  Favorite restaurant is Roka Akor for sushi and Asian fusion (480-306-8800).  I’m hearing Chelsea’s Kitchen, also nearby, is new and outstanding (602-957-2555).

Content Preview:

Among the topics to be discussed in the Media Solutions Lab Wednesday: 

How bandwidth issues will affect content providers; the radical changes ahead this year for hit music; what is becoming more important than ratings or even metrics; what Apple plans to do to disrupt content providers in the next 12 months (with product launch projections); Adapting content for tablets; the real or perceived threat of subscription services; major radio upheaval ahead in 2013 and how to deal with it; digital prospects for reach and revenue; Groupon’s anticipated next move; latest research on new attention spans that must be your guide for on-air and digital and the one business you must be in – and dominate – by December. 

How To Disrupt the Media Business & Master Digital:

The most innovative new streaming music radio station idea ever; the startling thing that happens to advertisers when you use two voices in their ads; The end of radio formats and the beginning of cross media branding; how to attract young listeners by giving them the one thing they really crave; the change you must make to music formats before the year arrives; how to rename your terrestrial radio station and cash in; Finally, what to do with your website that isn’t making lots of money; a better use for your top air personality; the growing importance of games and contests; A truly new use for your radio station; replace the “hot clock” with the “cool clock”; how to build content pods; How to replace Facebook; how often should you make a format change in the digital age; the best solution for stop sets ever; the new thinking about music sweeps; a huge way to beat the People Meter at its own game; the biggest favor a competitor can do for you; the way to win the money demos has changed; if you can afford to do only one thing well on a radio station, make it this.

Action Steps:

30 action steps – things you should consider implementing or brainstorming when you return home from this year’s Media Solutions Lab. 

Big Ideas/Discoveries/New Business Opportunities Thursday

Innovative new ideas that will change you and the way you think of content creation; latest discoveries in media that are ahead of the curve; new business opportunities for innovative stations or entrepreneurs looking for the next best thing; work with Jerry and the group on extracting the media lessons from this year’s conference to customize it for your specific needs.

Thank you again for choosing Media Solutions Lab in a critical year ahead for content creators.

I’m excited about being with you.

There are only a few seats left to this outstanding conference – reserve a seat here.

Read More  FREE SAMPLES

How Cumulus Will Change CBS Radio

It looks as if the Cumulus/CBS merger is on track potentially for 2014.

If CBS CEO Les Moonves gets his billions and Cumulus CEO Lew Dickey gets to takeover CBS Radio, seismic change is ahead for the last big radio group standing.

This is about how Cumulus intends to run CBS Radio.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What promise Dickey is likely to make to his lenders that will adversely affect CBS stations within the first few months after closing.
  2. What happens to CBS Radio President Dan Mason and his strong bench of talent under Dickey.
  3. What is the fate of 1010 WINS, WFAN and other iconic CBS stations in major markets around the country.
  4. The big management shakeup in markets where CBS and Cumulus currently operate – who stays?  Cumulus management or CBS market execs?
  5. An even more shocking move – unthinkable just a year ago – would shake CBS radio to its roots.

If you would like to see how Cumulus would change CBS after the merger, click “read more” below.

Talk to Jerry privately here – it’s always kept confidential.

Fix Subscription issues here.

Media Solutions Lab Info/Registration here. 

Follow Jerry on Twitter & Facebook and LinkedIn.

Read More  FREE SAMPLES

The 2013 Media Solutions Lab Schedule, Content

Less than one week to go and there are only a few seats left to this outstanding conference.  Take a look and see if you would like to join us – reserve a seat here.

Thank you for registering for the fourth Media Solutions Lab that begins Wednesday, January 30 at The Phoenician Resort in Scottsdale, AZ.

The seminar leader is Jerry Del Colliano, recognized expert in traditional and digital media.  Visiting instructors are:  Morley Winograd, co-author of “Millennial Makeover” and “Millennial Momentum:  How a New Generation Is Remaking America” and Dan Hill, President of Sensory Logic, the company that has helped successful radio stations like Jerry Lee’s B-101, Philadelphia create more effective advertising.

Here is the agenda and some helpful information as you prepare for the event.

Wednesday, January 30th Ballroom B

8:00 am         Registration/Breakfast

9:00 am         Emerging Trends for 2013 (Jerry Del Colliano)

10:15 am        Break

10:30 am       Disrupt the Media Business/Master Digital (Jerry Del Colliano)

11:45 am        Lunch

1:00 pm         A Dozen Ideas for Succeeding With Millennials (Morley Winograd)

1:45 pm          Break

2:00 pm         Facial Coding/Emotion Recognition (Dan Hill)

2:45 pm          Break

3:00 pm         Action Steps/Q&A (Jerry Del Colliano)

4:00 pm         Conclusion of Day 1

Thursday, January 31st Il Terrazzo Salon & Patio
Optional Working Breakfast (Separate Registration required)

8:00 am         Registration/Breakfast

9:00 am         Big Ideas/Discoveries/New Business Opportunities

11:00 am       Conclusion of 2013 Media Solutions Lab

A few notes in preparation for the meeting:

  1. Dress is casual – the weather should be around 70 by day and in the 40’s at night.
  2. This is a learning event and there are no sponsors nor has anyone paid a fee to speak. 
  3. Complimentary breakfast, lunch and breaks are included in your registration.  Refreshments will remain in the room during the program.
  4. The sessions are fast moving and they start and end on time. 
  5. There are no materials in preparation for this conference, however, Jerry’s notes, slides and some interesting source material will be made available through Google Drive after the meeting limited to those who have attended.
  6. This conference will not be streamed or taped for sale later.  Recording this event by participants is prohibited.
  7. The working breakfast with Jerry requires a separate registration.  Please contact Cheryl Del Colliano if you would like to reserve a seat (480) 998-9898 or cldel@earthlink.net.
  8. A few dining suggestions:  My favorite burger place in the world is Relish, on site at the Phoenician.  Get the tater tots with the meal.  My radio buddies here and I love that place.  Favorite restaurant is Roka Akor for sushi and Asian fusion (480-306-8800).  I’m hearing Chelsea’s Kitchen, also nearby, is new and outstanding (602-957-2555).

Content Preview:

Among the topics to be discussed in the Media Solutions Lab Wednesday: 

How bandwidth issues will affect content providers; the radical changes ahead this year for hit music; what is becoming more important than ratings or even metrics; what Apple plans to do to disrupt content providers in the next 12 months (with product launch projections); Adapting content for tablets; the real or perceived threat of subscription services; major radio upheaval ahead in 2013 and how to deal with it; digital prospects for reach and revenue; Groupon’s anticipated next move; latest research on new attention spans that must be your guide for on-air and digital and the one business you must be in – and dominate – by December. 

How To Disrupt the Media Business & Master Digital:

The most innovative new streaming music radio station idea ever; the startling thing that happens to advertisers when you use two voices in their ads; The end of radio formats and the beginning of cross media branding; how to attract young listeners by giving them the one thing they really crave; the change you must make to music formats before the year arrives; how to rename your terrestrial radio station and cash in; Finally, what to do with your website that isn’t making lots of money; a better use for your top air personality; the growing importance of games and contests; A truly new use for your radio station; replace the “hot clock” with the “cool clock”; how to build content pods; How to replace Facebook; how often should you make a format change in the digital age; the best solution for stop sets ever; the new thinking about music sweeps; a huge way to beat the People Meter at its own game; the biggest favor a competitor can do for you; the way to win the money demos has changed; if you can afford to do only one thing well on a radio station, make it this.

Action Steps:

30 action steps – things you should consider implementing or brainstorming when you return home from this year’s Media Solutions Lab. 

Big Ideas/Discoveries/New Business Opportunities Thursday

Innovative new ideas that will change you and the way you think of content creation; latest discoveries in media that are ahead of the curve; new business opportunities for innovative stations or entrepreneurs looking for the next best thing; work with Jerry and the group on extracting the media lessons from this year’s conference to customize it for your specific needs.

Thank you again for choosing Media Solutions Lab in a critical year ahead for content creators.

I’m excited about being with you.

Less than one week to go and there are only a few seats left to this outstanding conference.  Take a look and see if you would like to join us – reserve a seat here.

Read More  FREE SAMPLES

New Clear Channel Contract Tactics Exposed

Last week, a Clear Channel Premium Choice Ops conference call revealed how the company wants all contracts negotiated.

New rules.

New repercussions.

Here are their secret 11 points of how to negotiate contracts with Clear Channel employees that they think you don’t know.

Now you do.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How Clear Channel wants their managers to handle bonuses and deferred compensation from now on.
  2. Who is now doing the negotiating for Clear Channel – you won’t believe this.
  3. Who has to make a public presentation to corporate for every local contract being recommended and is on the hook for it.
  4. How Clear Channel wants its contract dates organized going forward – read their own words.
  5. Why the company is now insisting on a Plan B even before negotiations ever begin.

If you would like to see Clear Channel’s new contract negotiating tactics in their own words, click “read more” below.

Talk to Jerry privatelyhere – it’s always kept confidential.

Fix Subscription issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Read More  FREE SAMPLES