Thrive in the Digital Future

The next Media Solutions Lab scheduled for January 30th at The Phoenician Resort in Scottsdale, AZ is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industry.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The full Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

At 8am Wednesday, January 30 there is a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Thursday, January 31st in the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

And Jerry is available for private optional strategy sessions with groups and individuals on a per hour basis for anyone interested. 

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
     
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
     
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
     
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
     
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
     
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
     
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
     
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
     
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
     
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
     
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
     
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
     
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
     
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

Less than 6 weeks until the 2013 Media Solutions Lab. 

Reserve a seat here.

Group sales here.

Read More  FREE SAMPLES

CBS Looking To Buy a Major Cumulus Station

Cumulus CEO Lew Dickey and CBS Chairman Les Moonves are partners. 

Lew is contributing 67 affiliates to the startup CBS Sports Radio Network that debuts January 3rd and now Wall Street money people say Dickey is trying to raise money to buy some or all of CBS Radio.

So what’s Lew Dickey doing reportedly talking about the sale of a major market FM station to CBS?

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. All the details where a meeting took place – when, who attended from each side from sources close to the situation.
     
  2. What Dickey has been openly telling the station’s staff and why a sale coincides with the “new missions” he is promising them.
     
  3. What the two sides likely discussed.
     
  4. How far advanced are the negotiations.
     
  5. What’s going on between Dickey, who wants to buy CBS Radio and Les Moonves who reportedly would sell some or all of it.

If you would like to see what CBS and Cumulus are negotiating in a major radio market, click “read more” below.

Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers. 

The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 

When you want media solutions, get them at my January 30th Media Solutions Lab in Scottsdale – less than six weeks from now.  Learn more.

Thanks for trusting that I will protect you when reporting news.  I’ve never revealed a source.  Talk to me confidentially here.

Talk to me privately here.

Follow me on Twitter & Facebook and LinkedIn.

Read More  FREE SAMPLES

Become Skilled At Digital Content

By all measures, the digital future has arrived and it’s more important than ever to gain expertise in creating saleable content for the new medium.

Mobile revenues alone are projected to increase to $12 billion by 2016 – that’s about what radio is doing now although radio revenues are not climbing every year as mobile is.

And that’s just one segment of digital – mobile.

Starting now, you have to pass through digital content, social networking, short form marketable video and mobile apps to remain vibrant in the media business.

But to succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available separately while you are in Phoenix to attend the Media Solutions Lab for private optional strategy sessions with groups and individuals on a per hour basis for anyone interested. 

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers.  
     
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
     
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
     
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
     
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
     
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
     
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
     
  • Digital Detox.  The big elephant in the room that threatens runaway growth is the adverse affects of being connected 24/7 on consumers, their lives and your business.  Let’s start now by isolating the potential trouble spots so you can avoid them.
     
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
     
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
     
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
     
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
     
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
     
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
     
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
     
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is less than 6 weeks from today.

Reserve a seat here.

Inquire about group sales here.

Read More  FREE SAMPLES

Nielsen Schmielsen

The $1.26 billion merger of Arbitron with archenemy Nielsen has major ramifications for radio.

This is a game changer.

There is a reason the stock market rewarded Arbitron for the merger by raising its share price by almost $9 just yesterday alone.

I guess that means that Wall Street has radio’s back, right?

Well – not exactly.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What will become of the controversial PPM ratings in the short-term and within the next 5 years.
     
  2. How the major radio groups who prop Arbitron up will respond to the merger.
     
  3. The big elephant in the room is online streaming – how the merger deals with radio simulcasts online.
     
  4. Which company can become a competitor to the merged Arbitron/Nielsen.
     
  5. What’s the most effective new way to measure radio audience now that PPM has peaked.

If you would like to see what’s behind the Arbitron/Nielsen merger and how it will change radio ratings, click “read more” below.

New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers.  When you want media solutions, get them at my January 30th Media Solutions Lab in Scottsdale.  Learn more. 

Thanks for trusting that I will protect you when reporting news.  I’ve never revealed a source.  Talk to me confidentially here.

Talk to me privately here.

Follow me on Twitter & Facebook and LinkedIn.

Read More  FREE SAMPLES

Become An Expert At Digital Media

The media future passes through digital content, social networking, short form marketable video and mobile apps.

To succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available separately while you are in Phoenix to attend the Media Solutions Lab for private optional strategy sessions with groups and individuals on a per hour basis for anyone interested. 

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
     
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
     
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
     
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
     
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
     
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
     
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
     
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
     
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
     
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
     
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
     
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
     
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
     
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
     
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is exactly 6 weeks from today.

Reserve a seat here.

Inquire about group sales here.

Read More  FREE SAMPLES

Happy New Year Firings

With a week to go before Christmas, it appears that even the Scrooges at Clear Channel and Cumulus have settled in for a long winter’s night.

No more firings until the New Year.

But that doesn’t mean no more firings after New Years.

Once Ryan Seacrest rings in the New Year on TV, Clear Channel and Cumulus are all in to make 2013 the worst year the radio industry has ever seen.

What is so deadly is that they are going to use creativity, technology and just meanness to “fix” a business they can’t run.

Here’s what’s ahead after the ball drops on New Year’s Eve:

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Eyewitness report:  Clear Channel is ready to outsource this job in the year ahead.
     
  2. The new way to reduce sales management by 50% -- Clear Channel is hot to do it.
     
  3. Transferring market managers with no experience to run programming.  A source describes how hybrid jobs are being created in his own words.
     
  4. The major market Cumulus station reported to be on the block to eliminate costs not make a profit – a trend you will see more of.  I’ll identify the station.
     
  5. How competitor’s talent is being poached to leave their markets and help consolidators fire 20, 30 – even 50 more people.

If you would like to anticipate the cutbacks and firings sources have uncovered that consolidators are planning for after the New Year, click “read more” below.

The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.  When you want real media solutions, get them at my January 30th Media Solutions Lab in Scottsdale.  Less than 7 weeks to make plans to attend.  Learn more.

I’ve got your back when you report newstips in our witness protection program. Talk to me confidentially here.

Follow me on Twitter & Facebook and LinkedIn.

Read More  FREE SAMPLES

How To Disrupt the Media Industry

Perhaps you saw the new Arbitron RADAR numbers for radio that came out yesterday.

Weekly time spent listening dropped 28 minutes a week from March 2011 to March 2012.  More disturbing news was that in some key demographics that men 25-34 are spending 51 minutes less with radio each week.

These declines are nothing new, but they are getting more drastic and more persistent.

It doesn’t mean that radio content is dead. It means that it’s time to wake up and disrupt the radio business.

Just as Google disrupted the Internet and Apple disrupted the music business, phones and tablets.

The year ahead promises to be one of the most challenging and difficult because the same old answers will no longer work.

But the solutions are not going to find you.

You have to act to find them.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available separately while you are in town for private optional strategy sessions with groups and individuals on a per hour basis.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
     
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
     
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
     
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
     
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
     
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
     
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
     
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
     
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
     
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
     
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
     
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
     
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
     
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
     
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

Less than 7 weeks until the 2013 Media Solutions Lab. 

Reserve a seat here.

Group sales here.

Read More  FREE SAMPLES