Vital New Radio Strategies You Can’t Afford To Ignore

Did you know that there are exciting cost effective new ways to run a successful and even profitable radio station in the era of digital media?

Unfortunately, most broadcast operators are relying on old habits or new tricks that are compromising local radio at the expense of cutting costs.

It doesn’t have to be that way.

Radio can be reborn with a new focus on what changing listeners are expecting from radio in the digital age and the new economics of doing local radio in a stagnant economy.

I find the list that I’m going to share with you empowering and encouraging.

I’ve been working on this module for my upcoming Media Solutions Lab in January and wanted to share it with you:

  1. If you do nothing else, do a live local morning show.  It doesn’t have to break the bank, but media buyers will still pay a premium for a live morning show.  50-60% of a radio station’s total income should come from the morning show if you want a shot at being super successful against digital competition.
  2. A live afternoon show should be next when affordable.  It is a way to put the station in the profit column no matter what happens in any other dayparts. In other words, this is a guarantee of fiscal success.  It is no accident that the top consolidators who have gutted morning and afternoon drive cannot post a profit.  You should know that there is a controversy as to whether radio attracts more listeners in the morning or afternoon according to new People Meter data.  This is something we should strategize together.
  3. Live without PPM ratings.  This huge expense is not necessary.  There are workarounds that are better and will satisfy media buyers.  Less money.  Just as effective.  What’s not to like if you know how to carry it off.
  4. Rethink the hot clock to include many content types and lots of interruptions contrary to our old way of clumping spots together with only one type of content.  Big groups and their followers just don’t get it, but short attention span listeners will actually stay with you longer and come back more often if you interrupt (or disrupt) your traditional approach to programming.  You’ll want a list of potential ways to disrupt listeners’ pre-conceived ideas about radio.
  5. Variable hours with different content.  That’s a big change.  I’m going to show you how to build variable hours that don’t look or sound like each other and stand back to watch what happens next.
  6. Shorter stop sets that never run at the same times but progressively keep moving.  I’d like to draw the plan for you when we meet in person and take your questions and get input. 
  7. Discover “found money” on the all-night show.  Stop trying to put the cheapest thing on the air to fill time and space until morning drive.  Here’s a plan that will cost pennies and I’ll bet it reaps many dollars right away.
  8. Schedule Saturday and Sunday night programming that is disruptive to your format.  Do you have the guts to do it?  Would you like to see the plan that more listeners would like?
  9. Pull the plug on your station website and instead do these separate sites that directly link to the airplay content that I’m going to ask you to adopt.
  10. A new way to do news that will not be cost prohibitive and will payoff with listeners and advertisers within the first few months.  It can be really different and even non-traditional using listeners to submit pictures, audio, text and keep the conversation going.
  11. Get familiar with Tumblr.  If you don’t have a Tumblr site, let me help you build it the right way because it is going to be the hottest new tool for acquiring on-air listeners.
  12. The magic bullet is to research how to make advertising more effective.  Stop running spots that advertisers can easily walk away from when their campaign is over.  Make their ads on your station compelling.  I’m bringing in Dan Hill to share show how to make advertising 80% more effective for your local clients.  He ought to know.  His system helps Jerry Lee and Blaise Howard rake in the renewals at B101 in Philadelphia.
  13. Include salespeople in the daily creation of content.  Do this wrong and it will backfire!  Do it right and watch the revenue go up without having to offer a single new sales incentive.  You’ll want to take notes on this.
  14. Never ever sell on-air along with digital.  There is a better way and it will get you a premium for both instead of conceding a discount for each.  After you hear this, you’ll never offer the excuse “I can’t afford a separate radio and digital sales staff”.
  15. The one on-air promotion that can even attract non-radio listeners and make them addicts.  Yes, addicts!  Never stop running this promotion that I will share.  And don’t let a competitor get to it first.
  16. Name your radio station after the promotion not your format brand as everyone does now.  Do I have your interest?  You don’t want a competitor to do this because being number two on this is deadly.
  17. A way to try these ideas safely until you convince yourself of what I am saying -- that this disruptive change in the direction for radio would be welcomed by both listeners and advertisers.

My January 30-31 Media Solutions Lab will be at held at the beautiful Phoenician Resort in Scottsdale, Arizona when it will be 70 degrees and sunny.  Many of our previous attendees add a few days to warm up or share some family time in mid-winter.

The Media Solutions Lab -- 7 hours of interactive learning on day one.

The next morning we collaborate around the table to build custom strategies together.

If you would like to learn the vital new radio strategies you can’t afford to ignore, reserve a seat at this year’s conference here.

Take a look at the 24 Killer Ideas for Radio and Digital Media that will also be revealed at this conference here.

The Media Solutions Lab – not a convention or show.

Number one in media solutions for four years running.

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Big Cumulus Management Shakeup Ahead

Cumulus is in short pants and headed for bankruptcy.

They are trying to get the funding to buy some or all of CBS Radio to dilute their red ink with CBS’ black ink, but time is short.

So, Plan B is ready to be implemented.

Not just personnel cuts – that’s nothing new for them – this is a radical redesign of local radio and it’s not pretty.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Who will be running many if not most Cumulus stations over the next year – and it won’t be the people who are running them now.
     
  2. Which position will be the most overworked, underpaid and least appreciated by the time this shakeup is complete -- the radio job from hell before long.
     
  3. All the details on a major sales shakeup that has never been tried by any other radio group. 
     
  4. How and why local station operations will be downsized in a way consistent with the new Dickey shakeup.
     
  5. Which sellers will get screwed out of their clients as Plan B is installed at Cumulus stations nationwide.

If you would like to see the drastic Cumulus management shakeup that has already quietly begun in some markets and will soon spread to others, click “read more” below. 

Only 2 months until my Media Solutions Lab in Scottsdale, January 30-31.  Attend the full-day interactive seminar on radio and the digital future or the optional next day Big Ideas Strategy Breakfast where we work around a table and share ideas.  Or both!  Reserve your best rate here.  Wish to send multiple attendees or have company meetings with me?  Contact me directly here.

Join our witness protection program: the smartest, safest newstip network – 100% anonymity guaranteed – here.  

Talk to me privately here.

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Radio’s Dark, Dirty Secrets Exposed

New initiatives, partnerships, best practices – that’s the deceiving lingo of radio consolidators who are operating themselves into bankruptcy.

But there are dark, dirty secrets they would rather have the public not know because it shows how clueless they really are.

A nationwide network of newstipsters has exposed what consolidators think would be better not said.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How Cumulus offers some of its people “employee pricing”.
     
  2. Why KABC’s Larry Elder should work on his resume.
     
  3. What one radio company in a major market is telling its employees to keep them working for peanuts.  
     
  4. How a major station secretly tried to fudge Hurricane Sandy storm coverage and got caught.
     
  5. Which radio group is running 16-18 minutes of commercials hour after hour and still losing money.  You’ll never guess this one.
     
  6. How Clear Channel makes its long-term talent contracts short-term – revealed here.  CBS may be doing it, too.

If you would like to see radio’s dark and dirty secrets exposed, click “read more” below.

2 more months until my Media Solutions Lab in Scottsdale, January 30-31.  Attend the full-day interactive seminar on radio and the digital future or the optional next day Big Ideas Strategy Breakfast where we work around a table and share ideas.  Or both!  Reserve your best rate here.  Wish to send multiple attendees or have company meetings with me?  Contact me directly here.

Join our witness protection program: the smartest, safest newstip network – 100% anonymity guaranteed – here.   

Talk to me privately here.

Follow me on Twitter & Facebook and LinkedIn.

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Cumulus Money Scheme Uncovered

Lew Dickey has come up with another hair brained idea but if he gets away with it, you’ll wish for the “old” Cumulus – the one from only a week ago.

Game on for Dickey’s answer to freefalling revenue.

And it starts this morning!

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why some sources say the latest scheme looks like an arguably illegal shakedown in return for much needed revenue.
     
  2. All the details on how the scheme works – who gets their arm twisted, how and what Cumulus is willing to do in return.
     
  3. How Cumulus will further disrupt their local programming by adding these new elements posing further potential ratings erosion that Lew Dickey will not be taking the blame for.
     
  4. Who the Dickeys are trying to play for fools, but here are a few money people who will slam the door in their face.
     
  5. How Cumulus will expand this major disruption of local radio if it works.
     
  6. Where the revenue will go – you won’t believe it.
     
  7. Is Mike McVay in trouble – they left him out of this major decision.  What that’s all about.

If you would like to see the shakedown Cumulus is launching today in a desperate attempt to raise revenue, click “read more” below.

Just 2 months until my Media Solutions Lab in Scottsdale, January 30-31.  Attend the full-day interactive seminar on radio and the digital future or the optional next day Big Ideas Strategy Breakfast where we work around a table and share ideas.  Or both!  Reserve your best rate here.  Wish to send multiple attendees?  Contact me directly here.

Join our witness protection program: the smartest, safest newstip network – 100% anonymity guaranteed – here.  

Talk to me privately here.

Follow me on Twitter & Facebook and LinkedIn.

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24 Killer Ideas For Radio & Digital Media

My annual media conference is only two months away – January 30-31 at the beautiful Phoenician Resort in Scottsdale, AZ.

The way it works is on Wednesday, January 30th, we offer a seven hour interactive learning session where I share what I have learned in the key media areas of new age radio and digital media and we have an interactive discussion.

I am guided by my motto:  “the teacher and the taught together do the teaching”.

And we work in an atmosphere of approval and acceptance.

The 2013 Media Solutions Lab helps you understand the critical changes that are happening to audiences of all ages, the changing technology that affects them and new digital platforms.

The conference also offers tips on how to approach radio and new media in the year ahead and how to be first to take advantage of 10 emerging trends that you will want to completely understand.

One of the key components of the 2013 Media Solutions Lab is building an individual game plan customized for your interests and goals.  The seminar is put together to enable building your own blueprint.

As part of the full-day training, you will hear two guest professors talk about perhaps the most important topics of the year ahead. 

How to improve results by 80%.

And next unlocking the keys to winning over the next generation of radio listeners.

Breakfast, lunch and all breaks are included and the food is fabulous at one of America’s top meeting venues, The Phoenician resort.

For those of you who want to take what you’ve learned, you can also attend the optional Next Day Big Ideas Strategy Session Thursday where we work collaboratively around a table as ideas are introduced for discussion.  

Breakfast is included and you’ll still have time to make your return flight home before noon.

There are a lot of conventions, seminars and shows in the radio and media industry, but this one is influenced by some of the techniques I developed as a Professor at the University of Southern California.

Your tuition may be tax deductible.

Last year an exit survey showed that 100% of the attendees said the Media Solutions Lab met or exceeded their expectations.  We’re motivated by that unusually high satisfaction rate.

Please consider attending this year’s Media Solution’s Lab.  The year ahead is going to be challenging and this conference will fill you with useful ideas, trends and concepts to get a leg up on the industry and economy.

But enough of the details, here’s what you will learn when you attend the 2013 Media Solutions Lab:

  1. Why digital media is not making money and how to fix it.
  2. New evidence that building brands instead of formats and streams is a sustainable, prosperous future.
  3. Two types of digital options that can make big money in under 12 months.
  4. The one guaranteed way a radio station can attract young listeners even if the format skews older. 
  5. Must-hear hot spots for media entrepreneurs along with the projects to absolutely avoid.
  6. How to increase revenue by improving marketing results by 80%.  Dan Hill, author of “About Face – The Secrets of Emotionally Effective Advertising” will join our faculty.
  7. Morley Winograd, co-author of “Millennial Makeover” and “Millennial Momentum: How a New Generation Is Remaking America” will also join our faculty.  He will explore how Gen Y will change the way America lives and learns and works and plays.
  8. The biggest mistake radio stations make when they launch a stream – and how to remedy them in less than a month.
  9. The pros and cons of streaming in the age of apps.
  10. Where to find the skills necessary to operate effectively in the digital space.
  11. Five great new businesses you can start when you return home from this seminar – all with clearly defined paths to monetization.
  12. How to maximize radio formats for the digital age.
  13. The digital ideas media buyers are clamoring for.
  14. How to build a revenue stream around content pods.
  15. Reorganizing your physical facility to include and encourage digital initiatives.
  16. How to redesign traditional sales staffs to fully benefit from growing digital budgets.
  17. What are the most effective new social media strategies.
  18. Why Facebook and Twitter are tools when used properly and why they can hurt you as consumers begin to grow wary of social media.
  19. How a radio station can become number one in video production and establish a parallel revenue stream to augment traditional media.
  20. How CBS beats the People Meter – the tactics they use to get credit for listeners who are now falling through the cracks.
  21. Why Pandora is a big threat to radio and what to do about it – now, before it’s too late.
  22. How young listeners feel about commercials, morning shows, music discovery, contests, websites, social networking and digital integration so you can win them over.
  23. The appeal and danger of the sports radio trend that will explode in 2013.
  24. How to buy “Career Insurance” – skills you will need to make you indispensible in the new age of radio and digital media.

Claim a $200 per person discount when you register today.

For groups wishing to attend the 2013 Media Solutions Lab, contact me directly.

To inquire about private pre or post meetings with Jerry, click here.

The one investment to make in your future is participating in the 2013 Media Solutions Lab.

Register here.

Hope to see you in person in a few weeks!

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Secret Cumulus Programming Memo Revealed

Cumulus hasn’t learned its lesson – yet!

Starting next week, the money losing company is again clamping down on local programmers in a big way and moving more critical decision making to Atlanta.

A new startling secret memo not meant for public consumption outlines some of the drastic steps the Dickeys plan to take.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Which one format will be singled out for drastic national programming control. 
     
  2. How local stations will be neutered under the new plan.
     
  3. Who will be calling the shots from now on at Cumulus programming – you won’t believe it.
     
  4. What a “Cattle Call” is – that’s right, their term, not mine and the imagery fits what they are going to make local programmers do.
     
  5. What decision will be made every week from now on out of Atlanta that will be giving their PDs fits.
     
  6. What their end game is – and they have one that they think is better than letting their own people run radio stations.

If you would like to see what’s in the just-issued top secret Cumulus memo that will redirect even more local control to Atlanta, click “read more” here. 

Just added to the 2013 Media Solutions Lab January 30-31 in Scottsdale:

  • The secret to attracting younger listeners to radio and getting them to listen longer.  It’s not money.  Not vacations.  It’s something no radio station has ever tried, but it will work within one month. 
  • How to knock a media buyer off their chair with this proposal which includes your station and the digital project I will share.
  • 5 new digital content businesses – and how to launch them – that will provide a cash stream to you in 6 months or less.

Get real solutions at the Media Solutions Lab.  Learn more here. 

Join our witness protection program: the smartest, safest newstip network – 100% anonymity guaranteed – talk to me confidentially here.

Talk to me privately here.

 Follow me on Twitter & Facebook and LinkedIn.

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Thanksgiving Surprise

The bird on your Thanksgiving table isn’t the only turkey that will raise its ugly head in the coming weeks.

A record number of operators are panicking.

Revenue is way off and not tracking up for early next year.

What’s a poor radio owner to do?

Cutback and fire.

It’s all coming to a head around Thanksgiving.

Their secret plans – revealed.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Which good radio operators are now resorting to dirty tactics.
     
  2. Which major radio group is planning an ugly Thanksgiving surprise and their employees think they are safe.
     
  3. What chincy tactic CBS is using right now that will impact its operations for the rest of 2012 and into the New Year.
     
  4. Which operator is laying the groundwork for a national takeover of local sales.  An eyewitness account.
     
  5. Exposed!  The radio group that is losing money and turning away substantial business at the same time.
     
  6. The new competitor not on radio’s radar screen that is planning to blindside operators by invading their local markets and using the old radio sales playbook.

If you would like to see who is at risk in the coming Thanksgiving Surprise being readied by numerous operators, click “read more” below.

We’re here to help you master digital media and new age radio.  Attend my January Media Solutions Lab. 

Report News in confidence.  I have never revealed a source.  Talk to me confidentially here.  

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