Radio’s Answer To Apple’s Ad Skipping

Apple is actually doing radio a favor by winning a patent on commercial-blocking technology for radio and other content.

I’ve already got a great workaround for radio.  How to deal with the inevitable ability of mobile devices to block unwanted content.  How to come up with a digital strategy that cannot be blocked out by this or other technology.  The blueprint you should follow today to avoid future commercial ad blocking.  And the best way to lure a mobile listener into what could be a groundbreaking new way to co-exist with the arrival of anti-advertising technology.

Join our study group.  It’s 27 cents a day for unique intelligence like this.  Monthly or yearly option plans.  And access 1,600 other articles like this in our archive.

Read More  FREE SAMPLES

Quit Radio, Start This

This morning I’ve got something very different for you.

If you’ve ever thought of quitting radio (or maybe you’ve been laid off), I’ve got 5 great ideas for new digital businesses that cost little or no money to start.

And they are perfect for radio talent, managers, program directors and sellers.

I was preparing some of this for my January 30-31 digital media conference in Scottsdale but I just can’t wait to share them. 

So quit radio, start this.

1.  The video project I would do that can’t miss.  Benefit:  income from day one.

2.  Make money from being an aggregator of content.  No investment necessary.  Just the foresight to jump on it now.

3.  A business that you can own and operate now that allows you to keep fans you may already have from radio.  I’ll tell you the service I like best so you can get started.  And it’s even free.

4.  Remember those closed social networks I always tell you about?  Here’s how to start one for nothing.  They are the future.

5.  My favorite way to build digital cash flow out of the box.  If you use only one of these ideas, make it this one.

One of the benefits of membership is that you get ideas like this to help take you to the next level.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES

The KLOS Abortion

The great KLOS, Los Angeles is melting down.

Mark & Brian are gone. 

The duo Cumulus fired in LA a year ago, Heidi and Frank, are back at a bargain basement price.

Sales are down.

Programming is in free fall.

Ratings were off even before Mark & Brian left.

What’s going on?

A special report begins here – now.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES

The Unintended Consequences of AM Moving to FM

Wait until you see the latest report card on AM formats moving to FM.

Owners have been switching and comboing AM formats at a record pace over the last year and now we can draw some conclusions.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  Which one format does fairly well when it combos an AM on an FM. 

2.  Which format strikes out almost every time when its AM version is also simulcast on FM.

3.  When to forget switching to FM – believe it or not these formats just do better on AM.

4.  How could KGO, San Francisco be saved.

5.  Will the AM to FM trend continue.

The answers start here.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

Join our Witness Protection Program:  the smartest, safest newstip network – 100% anonymity guaranteed – talk to me confidentially here: NewsTip Hotline

Connect with me on Twitter & Facebook – I share what I’m hearing all day. 

Read More  FREE SAMPLES

My Annual Generational Media Report

I’m back from my annual pilgrimage to Mecca – for me, that’s the Jersey shore.

And, did I return with some observations and thoughts about why traditional media companies are so disconnected from how consumers actually live.

Here’s what I’m vowing to think about.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  There is a major change away from radio for entertainment and information – and it’s all around us.  Best not to ignore it.

2.  The king of the beach?  iPhones, iPads, Kindles, radios?  You may be surprised.

3.  What’s the latest new use for smartphones?  No, not to swat greenhead flies.  I think you’ll be fascinated if not blown away by how ordinary consumers have found yet another critical use for their cell phones.

4.  How cool mobile devices on a hot beach reveal a major problem for traditional media.  And, a few solutions.

5.  Newspapers are still dead, right?

6.  And Jeff Smulyan is not wasting his time trying to get manufacturers to put FM chips into cell phones, is he? 

7.  How a bikini clad gal untied the strings to her top to sun her back with the help of – as amazing as it may seem – her iPhone.  The sacrifices I make to observe the trends for you!

8.  Seriously, I’m thinking about how our audiences are changing.  You will, too.

The answers start here.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

Contact me privately in our Witness Protection Program:  NewsTip Hotline

I am on Twitter & Facebook all day sharing what I hear.  Let’s converse.

Registration for my next media conference starts soon.  Please save January 30-31. 

Read More  FREE SAMPLES

The Post Labor Day Layoffs

Layoffs and cutbacks are not just a Cumulus or Clear Channel thing anymore.

Radio is hurting so when the going gets tough radio companies start firing again.

Except this time – and after Labor Day – even the better companies are feeling the pressure to cut and layoff. 

I’ve had pretty good instincts about radio layoffs these past couple of years so here is my current rundown of what I think is in store for 7 top radio groups plus independents.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  If you work for these two radio groups, you’re likely very safe through the New Year.

2.  You’re on the endangered list if you work for several others I’ll identify – beware!

3.  There is a new kind of “hamburger helper” in the pipeline that will allow three major groups to slash personnel costs and I’m not talking about voice tracking here.  More evil.

4.  How long before ad sales perk up and radio companies can start making money again.

5.  An honest yes or no on employee layoffs and cutbacks for these radio groups by year’s end:  Entercom, CBS, Clear Channel, Cox, Saga, Townsquare, Cumulus and the outlook for mid to small independents.

The answers start here.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

Sunlight exposes evil – talk to me privately in my witness protection program: NewsTip Hotline

I’m on Twitter & Facebook all day sharing what I’m hearing.  Let’s connect.

Registration for my next media conference starts soon – please save January 30-31.

Read More  FREE SAMPLES

Make Millions in Closed Social Media

Social networking is all the rage.

But it may not be a viable business (i.e., Facebook, Twitter) even as its popularity grows.

There is an important change coming that you’ll want to watch carefully in which social media makes a complete U-turn from where it is at today.

And I’ll share a shrewd way to monetize your social media simply and effectively.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  Details on the anti-Facebook and anti-Twitter model that may soon evolve.

2.  How limiting the number of “friends” or “contacts” will make social media more valuable.

3.  The one thing that is a must for closed social networks – without this asset, you might as well keep using Facebook exclusively.

4.  What will augment, if not replace, commenting or senseless posting of gibberish.  You’ll want to stay a step ahead on this because lots of changes are coming relatively soon and this approach makes your social network addictive.  (I’m working on this right now but I want to share what I know).

5.  How to make your social media sites profitable without having to serve lots of cheap advertising.  If Twitter employed the strategy I’m going to share with you, they would turn a one billion dollar profit immediately.  Beat them to it.

This is the kind of take home pay you just can’t get anywhere else.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

Join our Witness Protection Program:  the smartest, safest newstip network – 100% anonymity guaranteed – talk to me confidentially here: NewsTip Hotline

Connect with me on Twitter & Facebook – I share what I’m hearing all day.

Read More  FREE SAMPLES