There is a new trend developing in the radio industry that promises to reshuffle markets and clusters in a way not seen before.
It’s happening now and with the recent announcement that Cox will be selling stations in six markets, the handwriting is on the wall.
Here’s a look at what’s going to happen to radio groups, the industry and a new type of media company emerging only a few years from now.
If you are a subscriber, thank you for joining our group. Just click through and unlock the content.
If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.
1. What Cox is really up to by selling six radio markets, shuffling staff and buying more TV. The end of radio for Cox or the beginning of something new? You may be surprised.
2. The radio group that is changing the ownership model.
3. Here’s the future of radio in a nutshell – how the industry may start to look in as few as five years (or less).
4. How Cumulus and Clear Channel fit into the radio selloff that is beginning to happen. What if they don’t?
5. Radio used to be a service and lifeline, but now bigger media companies want to own stations for an entirely different reason. You’re probably not going to like what they have in mind for radio when they buy it.
If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices.
Join our Witness Protection Program: the smartest, safest newstip network – 100% anonymity guaranteed – talk to me confidentially here: NewsTip Hotline.
Follow me on Twitter.
Connect on Facebook.