Next time Clear Channel CEO Bob “Pitchman” Pittman tries to tell you he runs the best radio group in the world, you will know that he may only be half right.
And that’s like being half-pregnant.
I’m going to share some research with you from PPM markets that is eye opening to say the least.
Which radio groups win the most in PPM ratings.
There are a few names on this list that I know will shock you (they shocked me) but it proves a great point.
We now have two radio industries.
One dominated by monopolies backed by venture capital.
The other, mostly small companies that operate local radio stations.
So let the listeners decide, whose is the winningest?
Lew or Bob or well, you’ll see.
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1. How the big boys rank in ratings based on their sheer size.
2. But when expressed as a percentage of stations, which groups win the most. I’ll countdown 11 of them in order.
3. Which one broadcaster is so surprising, you may not even be aware that they are in business, but boy, they sure are according to this.
4. How the big getting bigger and the small (by comparison) getting smaller will impact the radio industry going forward.
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