Radio’s Believe It Or Not

You go to Ripley’s Believe It Or Not for stories like the Vegas hamburger stand called The Heart Attack Grill with the sign outside that says: “Caution, This establishment is bad for your health … There have been several real heart attacks at The Heart Attack Grill”.

Or a boy’s soccer ball lost in a Japanese tsunami last year that was found in Alaska.

But you come here for a collection of the unbelievable but true things that are happening in the radio industry right now.

Some will make you laugh.  And some will make you cry.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the 5 real life screw-ups that you won’t believe.

If you’ve been thinking about subscribing and would like to access this story, let me tell what you will get:

1.  A top ten market on-air promotion that actually asks listeners to tune out!  I’ve pulled it off Facebook for you to see while you scratch your head and say – huh?

2.  You’ve heard of the vanity City of Hope radiothon that 850+ Clear Channel stations were forced to do a month in advance of CEO Bob Pittman getting an award from the charity?  But have you heard of the “Help Fight Letting Bob Pittman Down” campaign on equally as many stations?  You will now.

3.  A company that is putting a radio format where no listeners can hear it?  And, unbelievably, put a news release out to brag about it.

4.  Or, a talent contract even worse than the ones offered by Cumulus & Clear Channel.  In this one, you can’t quit for 5 years but they can fire you every 13 weeks.  And it isn’t coming from Cumulus or Clear Channel – believe it or not!

5.  Why it would help to have an MBA to be an engineer at Clear Channel these days. 

The answers begin here.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

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Russ Oasis weighs in on my book “Out of Bad Comes Good – The Advantages of Disadvantages”:

“I have read a lot of inspirational books from authors such as Scott Peck and Mitch Albom. Del Colliano's book is right up there with them. He takes his experiences and life lessons and presents them in a way that allows the reader to see opportunity everywhere, even from events that seem bad. I keep a copy of this book close by and if feeling askew over something, I stick my finger in ANY page and start reading. This is a must read for anyone who wants to lead a positive and productive life”.   Check it out here.

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The Clear Channel Plan To Replace You

I’ve got “the memo” dated May 18th about what’s next for Clear Channel stations.

I’m going to quote it, interpret it and reveal how the plan I was supposedly making up over a year ago is ready to be rolled out now.

If you think your market is too large to see this implemented, remember, you were warned.

No market is too large or too small.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get:

1.  How corporate is demanding – not asking – local stations to comply with a 4-point plan designed to operate Clear Channel stations on autopilot.   Hello!  That means they are asking the victims to participate in their own execution.  Wait until you read it.

2.  The scary, creepy “big brother” paragraph dealing with “Show and Talent”.  Now there’s no hiding, read through the lines – it’s out in the open.

3.  How corporate wants local stations to turn over their on-air schedule to them but they want the local stations to actually punch it into the computer and take ownership of it.  Is that what keeps local?  National?  Screwed up?

4.  A better way to manage Premium Choice or as some proud local programmers might be soon calling it – garbage in and garbage out. 

5.  When will all this happen?  All I can say is the deadline for compliance is … well, hurry!

The answers begin here.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

Join our witness protection program:  the smartest, safest newstip network – 100% anonymity guaranteed – talk to me confidentially here: NewsTip Hotline

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Best New Businesses For Radio People

There’s no stopping Lew Dickey and Bob Pittman from having their way with the radio industry.

Soon there will be no stopping you from taking your media talents and starting something new, exciting and profitable.

Because you’re in my group, I want to share these 5 new businesses that are made for people like us.  In fact, I’m hot on two of them already – I like them that much and think you will, too.

If you are a subscriber, thank you for joining our group.  You’re a click away from unlocking all the inspiration you need to start a great new media business.

If you’ve been thinking about subscribing and would like to access this story, go for it – if you like the teasers, you’ll really like reading the full story because good, honest intelligence is hard to come by these days.   Let me preview my best new businesses for radio people.

1.  Start a Video Station.  You’ve heard of a radio station, well, you’re going to really like this idea.  Costs very little.  Big upside.  Thousands of people are reading this today so you’ll want to get on it – now.  This is my favorite new business opportunity for media people.

2.  Startup money a problem?  You’ll like #2 – you can start this business on virtually nothing – and when you read it, remember the key word is “virtually”.  No matter what your financial situation, this is an entry-level new business that does not require an investment.

3.  Start your own social network.  Mark Zuckerberg just got his Facebook payday.  Why not you?  If you’ve ever attended one of my conferences you know that I believe the future is not Facebook or Twitter but social networks built around you, me, our products and services.  Here’s how.

4.  Start blogging for money.  I know, everyone’s a blogger but hardly any blogger makes money.  I’ve got a way that involves no paid subscriptions and no advertising sales.  You pick the area of interest or your expertise and I’ll show you a great money making alternative for professionals.  Hey, I’m going to do this for my book – I like it that much!

5.  Start your own radio station.  After all, Lew Dickey has his, now you can have yours without all the expense.  And you won’t need towers and transmitters. Oh, I am not talking about streaming, either.  Interested? 

The game plans begin here.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

Join our witness protection program:  the smartest, safest newstip network – 100% anonymity guaranteed – talk to me confidentially here: NewsTip Hotline

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Rusty Walker

An appreciation of a radio icon who faced personal adversity yet plied his trade gracefully even during the era of consolidation.

If you are a subscriber, thank you for joining our group.  Just click through to read about why I will continue to hold Rusty in great esteem.

If you’ve been thinking about subscribing, honest reporting is what we do whether it’s seeing the future, making sense of the radio and music business or writing about great people who are role models to all of us.

Click “read more” below to learn more about our group and read this piece.

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Sham Exposed: Doing Radio But Calling It Digital

Radio’s digital revenue is a sham.

It’s not what it is purported to be.

CBS, Cox, Hubbard and Bonneville are among the leaders in digital revenue creation but no one is more gung ho than Townsquare, a company that is demanding 40% of its total revenue from digital.

And apparently no one is playing more foot loose and fancy free with what the meaning of digital is.

If you are a subscriber, thank you for joining our group.  Just click through and unlock an amazing inside report from sources familiar with the situation.

If you’ve been thinking about subscribing and would like to access this story, go for it – if you like the teasers, you’ll really like reading the full story because good, honest intelligence is hard to come by these days.   Let me tell you what questions will be answered about the same of digital radio revenue:

1.  How radio groups increasingly flip on-air spot revenue to digital at will to make it appear that they are a growing digital company.  See an example of what passes for a digital pitch – complete with on-air radio along for the ride.

2.  See for yourself what is on the Townsquare digital pitch sheet.  Then you tell me where the digital money is coming from.

3.  What’s the big deal in trying to steal on-air money to pump up digital when radio is barely able to break even on broadcast ad revenue?  There’s a reason alright – but it’s not what you think.

4.  How digital is reportedly not a function of profitability making it easier to post big numbers that are meaningless.  A source familiar with how this works breaks it down for us with specifics.

5.  What my real definition of digital is.  Do this – at least know what this is – and stop the games if you want to strike it rich in digital and run a successful radio station, too.  Worth accessing this piece for this alone!

The answers begin here.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

Join our witness protection program:  the smartest, safest newstip network – 100% anonymity guaranteed – talk to me confidentially here: NewsTip Hotline

Connect with me on Twitter.  And Facebook.

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Lew Dickey’s Happiness Pep Talk

I’ve got the Lew Dickey pep talk for you – the one that transformed a recent managers meeting into a love fest.

How did Lew do it?

If you are a subscriber, thank you for joining our group.  Just click through and find out.

If you’ve been thinking about subscribing – what a great story to start with.

Click “read more” for your choices. 

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New Ugly Clear Channel Sales RIFs Underway

This is scary – really scary.

We know consolidators are hell bent to inflict “no one is home radio” in their local markets.  Clear Channel and Cumulus have turned it into a new art form.

Now, what I have been predicting is coming true.

The downsizing of local sales forces in ways that are so creepy that companies like Clear Channel can’t possibly care about having a local sales force a year or two from now.

Here’s the bad and the ugly – according to employees on the ground, there is no “good”.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the tactics that are beginning to pop up all over the Clear Channel group.

If you’ve been thinking about subscribing – this is a great day to stop reading just part of the story and get fully informed.  Our industry has changed a lot and the way we now get intelligence has also changed so welcome to our group.  Let me tell you what questions will be answered:

1.  Serial firings.  You read that right.  Timed, spaced out and delivered from beginning to end as if Clear Channel has a mission – a new mission.  It looks like it’s coming to a market near you.

2.  How Clear Channel is replacing the fired salespeople.  Hint:  they’re not running ads or actively recruiting.  Of course, they’re giving their accounts to corporate to save on commissions, but you will never believe who they are relying on to do the sales pitch of the future.  In fact, I’ll tell you how.

3.  Why some clusters are corralling their salespeople out of offices and into cubicles like cattle while the offices sit empty.  What’s that move all about?  Just happened again and I’ll tell you where.

4.  Why this sign says it all – you need no more than to read what’s on a motivational sales sign now plastered every few feet in the sales area.  Try selling radio every day with signs like this around you.

5.  Brutal firings – I’ll share the names of some respected sales veterans who were reportedly just fired and left with nothing.  That’s right – a pat on the ass, maybe. And they had to sign their life away to get this token.

The answers begin here – go for it.

If you would like to read this story, have access to my entire archive (now over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

Join our witness protection program:  the smartest, safest newstip network – 100% anonymity guaranteed – talk to me confidentially here: NewsTip Hotline

Converse with me on Twitter.  Connect on Facebook.

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