Sony Music Dances on Whitney Houston’s Grave

How stupid is a record label that tries to gouge consumers by exploiting the death of a music superstar?

Not as stupid as we might be if we fail on these 5 New Rules of Social Media.

How do you stack up?

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1.  Sony did the opposite of what they should have done.  Learn from their mistake and do this instead when faced with a social media crisis.

2.  Apple stores have the answer for Sony.

3.  How a company that owns the beached Italian cruise ship and Sony Music did the same thing to piss off customers.  Don’t do this.

4.  How social media – Twitter, Facebook, and networking – has changed in the past year.  Keep up.

5.  Do you know the new goal of social media?  Sony didn’t, but you will.

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My next media seminar …

Next Media Solutions Lab is January 30-31, 2013 at The Phoenician in Scottsdale, AZ.  Please reserve the date now.  100% of attendees in 2012 said it met or exceeded their expectations.  I thank you!

Motivational reading …

See latest new reviews on my book “Out of Bad Comes Good – The Advantages of Disadvantages” here.  Free sample here.  Buy the paperback or download now for under $9.99 here.

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Radio’s Broken Word Format

Spoken word is not the salvation of FM.

Even Randy Michaels can’t make it work.

Only the radio brands that have paid attention and protected their flanks will survive the future.

But here are 5 formats that I’m saying will work on radio.

First one in – wins.

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1.  No format radio.  I’ve got the blueprint for how to do it and where the cash streams come flowing in.

2.  Music discovery.  You won’t do regular hit radio even if PPM blesses it once you hear this version of the hit music station listeners will crave.

3.  Daypart radio.  How to build one 4-6 hour station with great local content and then what to do with it that keeps costs so low even Lew Dickey would love it.  Okay, I’m lying about the Lew Dickey part.  The rest – all true.

4.  Radio as a mobile online sampler.  You’ve never heard this idea.  If you’ve got an open mind you can beat your competition to it.  Radio’s future right here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

My next media seminar …

Next Media Solutions Lab is January 30-31, 2013 at The Phoenician in Scottsdale, AZ.  Please reserve the date now.  100% of attendees in 2012 said it met or exceeded their expectations.  I thank you!

My book on turning adversity into success …

See latest new reviews on my book “Out of Bad Comes Good – The Advantages of Disadvantages” here.  Free sample here.  Buy the paperback or download now for under $9.99 here.

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How Radio Should Have Handled Whitney

When Whitney Houston died the other day, I told you in graphic terms what didn’t work about radio’s lack of response.

Now, I’m going to offer what works.

On-air.  Digital.  And social networking.

It’s not too late.  She’s being buried Saturday and there will be a next time so be ready.  Steal these 10 strategies now.

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1.  Rule #1 – get this right and you’re off and running.  Blow it and everything else you do doesn’t really matter.  Did you do this right last Saturday?

2.  The single, coolest and impressive thing a radio station can do when their audience loses a huge artist.  And virtually no station does it – until you do.  A complete playbook.

3.  What to do on-air – day of a big event and in the days after.  Don’t think you know what today’s listeners really want.  Look here first.

4.  Best new ways to connect with the audience.

5.  A new, better way to use Facebook and Twitter.

6.  A new social networking service I highly recommend you embrace – you’ll thank me.

7.  Some very cool things your station can do to win the hearts of fans and future fans but even read this if you don’t have the guts, because you’ll need them.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Upcoming events …

Next Media Solutions Lab is January 30-31, 2013 at The Phoenician in Scottsdale, AZ.  Please reserve the date now.  100% of attendees in 2012 said it met or exceeded their expectations.  I thank you!

Motivational reading …

See latest new reviews on my book “Out of Bad Comes Good – The Advantages of Disadvantages” here.  Free sample here.  Buy the paperback or download now for under $9.99 here.

Report News …

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Huckabee as the New Rush Limbaugh

Cumulus is spitting in the face of Clear Channel now.

Lew Dickey is pulling Rush Limbaugh off his air no matter how good the ratings and revenue to save more money.

And now Bob Pittman is stuck with a talker who is used to getting paid licensing fees just to be on the air.

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  The real strategy behind Cumulus replacing the highly rated Limbaugh with the lower rated Huckabee.

2.  What happens if the ratings decline once Limbaugh is off.

3.  The new model we’re now seeing at Cumulus inspired by the people who will help them buy one or more of these three radio groups I am about to name.

4.  Clear Channel’s dilemma.  Cumulus pulling Limbaugh isn’t just a programming change, it upsets the kind of money Clear Channel can get for its expensive talk star.  Here are the gory details.

5.  Guess who may turn out to be the big winner.  Not Rush.  Not Huckabee.  You’ll never guess.

6.  What both Cumulus and Clear Channel can’t see coming directly at them from left field.  But you will and you may want to use it to your advantage.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

My Next Conference  …

January 30-31, 2013 at The Phoenician in Scottsdale.  It’s time that you save the dates and make plans to attend what those who do say is the best media conference of all.

Customer Reviews of my new book …

“As a recently beached (by choice) morning radio personality and regular reader of your email updates, I assumed that you would be writing about the state of radio and "music media". I was pleasantly surprised by the broad subject matter of your book that could apply to any industry. I felt like I was reading the right thing at the right time. Thank you. I finished reading it on an airplane shuttling between the market that I left and the market where i(sic) soon will be working. Thanks for the fresh set of tools. I took your "seven ways to get the job of your dreams" segment and ran with it anyway, thanks again. I'm going to reread it again soon”.  Order it in paperback or download it right now for under $9.99 here.

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Whitney Houston

One of radio’s brightest musical stars died Saturday and another part of radio died, too – but not the part you think.

Since Michael Jackson’s death, radio has become frightening and disturbing in ways you don’t want to be.

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1.  How radio consolidated the death of one of its greatest musical divas.

2.  How Michael Jackson’s death and Whitney Houston’s death compared in today’s radio.  

3.  Who and what cleaned radio’s clock on reporting and remembering the loss of their latest musical icon.

4.  Adele vs. Whitney as far as radio is concerned.  This says everything you need to know about the future of music on radio.

5.  If radio is dying and the Internet is no viable alternative, this one thing is and you need to become the master of it.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Thank you to everyone who attended my annual media seminar Thursday and Big Ideas Breakfast Friday and for telling me it was the best ever.  Plan ahead and block out the date for next year’s Media Solutions Lab January 30-31 at The Phoenician in Scottsdale.  No more staying at home and missing out.  Ask anyone who attended how so worth it it was. 

Also, thanks for the kind words about my new book on human potential.  I gave away free copies of “Out of Bad Comes Good – The Advantages of Disadvantages” at the event but you can read it right now by downloading it for under $9.99 here.

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