Cumulus Now Offering 40% Salaries (Down from 50%)

Cancel that erroneous half-salary story I recently wrote about Cumulus.

It’s now 40% of your current salary if you want to keep your job.

Here is a story with names and circumstances that will be impossible for Cumulus to deny.

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1.  What longtime talent was given the axe for the first time in his career after he refused to take 40% of his current salary to work in 2012?  I’ll name names.

2.  The unbelievable thing Cumulus did to him even before he had a chance to give them an answer.  I’m telling you, you won’t think this is possible even from Cumulus.

3.  Two Cumulus henchman rising in prominence you should look out for (in other words, when they come to your city, be afraid). 

4.  The botched handling of this 40% salary cut execution – all the details and timeframes.

5.  Cumulus had one more kick in the balls for this talent when he said no to their take it or leave it 40% salary demand – here it is.

6.  How making employees work for less is starting to spread to other areas of Cumulus.  Who could be next?

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Clear Channel’s Exit Plan

Clear Channel is preparing its exit plan in real time.

The hiring of Bob Pittman.  Gutting the medium and small local market clusters Cumulus-style.  The name change. 

From my sources on the ground – here’s the Clear Channel exit strategy with time frames and all the little details to help their recent strategic decisions make sense.

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1.  Pittman’s MTV buddy John Sykes was just hired to do what for Clear Channel?  Not what you think.

2.  Who the likely buyer is.

3.  The over/under on more cutbacks as part of the exit plan.

4.  The difference between investing and partnering – and which one Clear Channel will choose.

5.  The expected IPO and when.

6.  Penis envy – what media executive does Bob Pittman want to be?  Understand this and you’ll master Clear Channel’s next moves.

7.  The time frame for Clear Channel to be sold – mark you calendars.

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Clear Channel Media and Entertainment’s Rebranding Farce

The much-publicized recent Clear Channel name change is a sham.

The company is in bigger trouble than they let on and their future is not assured.

Here’s what’s really behind the so-called “rebranding”.

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1.  Why Clear Channel believes the name radio has to go – and now!

2.  Are they getting ready to sell some stations?

3.  Is one simple app (iHeartRadio) the future Clear Channel is betting on, or is something big in the digital space on the way?

4.  One of the biggest digital entertainment platforms in the world thinks that Clear Channel is crazy to blow off the name radio.  Do you know who it is?

5.  What Wall Street loves about the name change. 

6.  CEO Bob Pittman is so shameless I wouldn’t be surprised if he shocked everyone and announced this strategic initiative next.  Don’t count me out, I’ve been deadly accurate about Clear Channel all along.

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Creative Destruction Strikes Radio Again

Mitt Romney is getting nailed during the presidential primaries for his relationship with Bain Capital and his love of “creative destruction”.

How he likes to fire people.

Well, forget presidential politics for a moment.  We in radio know what creative destruction is first hand and can give the rest of the country a live audition of what they could get.

And, it just happened again two days ago – venture capitalists acting badly.

And wait until you see what creative destruction is ahead for these radio groups.

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1.  The DNA of a venture capital group that helped bankrupt a radio group so they could control it – meaning sell it.  Here’s who gets to buy it.

2.  Where the heck is Cumulus going to come up with a couple of hundred stations to be as potent a consolidator as Clear Channel?  Your wait is over, here’s where.

3.  If I’m working for this one broadcast group, I’m not buying a house or using my credit card.  I’m looking for a job because you are going to be creatively destructed soon.

4.  Bain wouldn’t hurt Clear Channel, would it?  But guess what creative destruction will be implemented to deal with Clear Channel’s $18 billion in unpayable debt.

5.  Clear Channel and Cumulus can’t merge – it’s illegal.  Believe it or not, there is something better and it is the bain of their existence.

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The Danger of Keeping Pureplays Out of Radio Ratings

Radio is about ready to make another big mistake.

One that can be avoided.

You don’t keep pureplay music streams out of the Arbitron ratings. 

You invite them in.

But make these strategical moves first.

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1.  Local radio is radio’s advantage over online pureplays, but there is growing evidence that the term “local” is becoming tainted in many markets.  Here’s your solution.

2.  The move you want to make now – ahead of every competitor – before Arbitron sends you their news release that they will indeed be rating radio along side Internet-only stations.

3.  The biggest impediment for joint pureplay/radio ratings and believe it or not, it is not Arbitron.  It’s worse.

4.  The one thing you will never want to do while your radio station is being rated now or when pureplay ratings become part of the ratings “book”.

5.  The absolute best strategic move to make to guarantee your radio station will never lose even a little market share to a pureplay station.  Delay implementing this move at your own peril.

6.  I think Arbitron has an earthshattering surprise for the radio industry coming one day relatively soon.  I’m going to ruin their surprise today.

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