Mandatory Programming Changes Coming to Clear Channel

Mandatory changes are weeks away from going into effect.

Changes that will pave the way for even more cutbacks of live talent, especially on morning shows.

With this, Clear Channel will be well on its way to running its prized radio stations on nothing but spit.

Here’s what’s about to happen next.

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1.  The big bang – how Clear Channel will expand getting rid of morning talent to pocket the savings. 

2.  The new systems that will enable a cheap morning show to replace live and local personalities.

3.  What the new Programming czar is mandating on local music choice and local content.

4.  The new rules for local operation of automated stations – the future for more Clear Channel medium and small markets as well as an aid in reducing major market costs.

5.  How they hired what staffers call a “trained monkey” to make all of these new changes work and what they are paying this person to help them fire more people.

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Join me at my February 9th Media Solutions Lab in Scottsdale, AZ.  More useful ideas in one day than you are likely to gather in an entire year.  Topics like:  the missing link to make radio work on the mobile Internet; the most important skills you need to come away with for 2012; how Apple will revolutionize radio in the year ahead (and it’s scary); radio as a growth business as advertisers demand digital and on-air listening erodes; the new local; the most endangered format and the one that you should be doing in all genres (we will brainstorm it together); the end of social networking as we know it and what will replace it.  And more.  Be there.

Here’s what got me through that $100 million dollar lawsuit with Clear Channel and why the Evil Empire lost.  The principles are in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” at bookstores, Amazon.com or download it now on your Kindle, Nook or iPad, under $9.99 here.

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When A $22 Million Station Is Put Up For Sale On eBay

5 years ago this 100,000-watt medium market station was purchased for $22 million.

Today, you can buy it on eBay for $8.9 million.

But nobody wants it.

Best bid is around $80,000!

What’s wrong here and what does it say about where the radio industry is headed?

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1.  Find out how you can make a bid for this station but caution – first learn why the major consolidators don’t want it – and it has nothing to do with the coverage area.

2.  Why has the value dropped from $22 million to next to nothing in 5 years even as consolidators continue to consolidate?

3.  What would happen if Jerry Lee decided to sell his great standalone B-101 in Philadelphia – one of the perennial top billers even if he used a reputable media broker?

4.  What consolidators are now shopping for instead of expensive, top performing stations?  This speaks volumes.

5.  What are the safe radio markets?

6.  The three emerging new radio business models – CBS, Cumulus and Clear Channel and their chances of success.  

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Join me at my February 9th Media Solutions Lab in about two weeks.  More useful ideas in one place for taking advantage of the best new opportunities in the next 12 months plus come away with the skills to do it. 

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Clear Channel Discounting Radio to Sell Digital Ads

Clear Channel has been caught red handed enticing advertisers to buy digital ads at the expense of their radio spend.

New evidence indicates media buyers are being lured to purchase digital as Clear Channel sellers are being forced to be “illusionists” by cutting the radio price and allocating it to create a phantom digital buy.

This is major.

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1.  An actual large market and stations by call letters where Clear Channel is robbing radio to pay digital – there are others, many others.

2.  Which major competitors are not stooping to create a digital buy by discounting the advertiser’s radio spend.  You’ll be surprised!

3.  What the overall radio rate looks like once the digital buy is created.

4.  I’ve seen and analyzed some actual invoices and I will share the way that Clear Channel pulls off the phantom digital buy. 

5.  A media buyer on how widespread this practice is becoming so you can counteract it before it gets to your market.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Join me at my February 9th Media Solutions Lab and come away with a realistic blueprint to reinvent your station or grow your media company in the digital age.

If you’re a victim of radio downsizing, my new book is an uplifting game plan for how to turn adversity into future success. “Out of Bad Comes Good – The Advantages of Disadvantages” – in print or digital, under $9.99 here.

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Cumulus Now Offering 40% Salaries (Down from 50%)

Cancel that erroneous half-salary story I recently wrote about Cumulus.

It’s now 40% of your current salary if you want to keep your job.

Here is a story with names and circumstances that will be impossible for Cumulus to deny.

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1.  What longtime talent was given the axe for the first time in his career after he refused to take 40% of his current salary to work in 2012?  I’ll name names.

2.  The unbelievable thing Cumulus did to him even before he had a chance to give them an answer.  I’m telling you, you won’t think this is possible even from Cumulus.

3.  Two Cumulus henchman rising in prominence you should look out for (in other words, when they come to your city, be afraid). 

4.  The botched handling of this 40% salary cut execution – all the details and timeframes.

5.  Cumulus had one more kick in the balls for this talent when he said no to their take it or leave it 40% salary demand – here it is.

6.  How making employees work for less is starting to spread to other areas of Cumulus.  Who could be next?

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Join me at my February 9th Media Solutions Lab. Learn the many opportunities ahead for radio people who want to advance their career in a phenomenal growth industry.  Leave with an Action Plan.

“When we are no longer able to change a situation, we are challenged to change ourselves” – Viktor Frankl.  The “change” game plan is in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” – print or digital, under $9.99 here.

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Clear Channel’s Exit Plan

Clear Channel is preparing its exit plan in real time.

The hiring of Bob Pittman.  Gutting the medium and small local market clusters Cumulus-style.  The name change. 

From my sources on the ground – here’s the Clear Channel exit strategy with time frames and all the little details to help their recent strategic decisions make sense.

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1.  Pittman’s MTV buddy John Sykes was just hired to do what for Clear Channel?  Not what you think.

2.  Who the likely buyer is.

3.  The over/under on more cutbacks as part of the exit plan.

4.  The difference between investing and partnering – and which one Clear Channel will choose.

5.  The expected IPO and when.

6.  Penis envy – what media executive does Bob Pittman want to be?  Understand this and you’ll master Clear Channel’s next moves.

7.  The time frame for Clear Channel to be sold – mark you calendars.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Join me at my February 9th Media Solutions Lab.  Come away with an Action Plan for the next 12 months.

Make your own good luck.  In my book, I’ve researched what happens to people who get lucky and live to regret it.  A strong message in “Out of Bad Comes Good – The Advantages of Disadvantages” – bookstores, Amazon.com or download it on your Kindle, Nook or iPad, under $9.99 here.

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Clear Channel Media and Entertainment’s Rebranding Farce

The much-publicized recent Clear Channel name change is a sham.

The company is in bigger trouble than they let on and their future is not assured.

Here’s what’s really behind the so-called “rebranding”.

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1.  Why Clear Channel believes the name radio has to go – and now!

2.  Are they getting ready to sell some stations?

3.  Is one simple app (iHeartRadio) the future Clear Channel is betting on, or is something big in the digital space on the way?

4.  One of the biggest digital entertainment platforms in the world thinks that Clear Channel is crazy to blow off the name radio.  Do you know who it is?

5.  What Wall Street loves about the name change. 

6.  CEO Bob Pittman is so shameless I wouldn’t be surprised if he shocked everyone and announced this strategic initiative next.  Don’t count me out, I’ve been deadly accurate about Clear Channel all along.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

23 Days Until My Media Solutions Lab.  $200 off here.

Benefits of Attending: • A realistic blueprint to reinvent your radio station or company in the digital age • Prevent audience erosion to digital • And, the flow of radio dollars out of local markets • Give media buyers the digital they’re clamoring for (then charge them more) • New media growth businesses radio people can easily start • Track this new and unseen competitor before anyone else • Be first to build this unbeatable radio format for the digital age (We will brainstorm it together only at the Media Solutions Lab) • Best new ways to monetize digital – to date, the hard part • Master mobile content – iPad, smartphones, Siri • A better idea than daily deals • How to build your own social networking beyond Facebook & Twitter • 10 critical trends to watch for in 2012 • 99 new tools, strategies & advantages in content, selling and marketing • Reinventing you for the digital era.

Leave with an Action Plan.

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Creative Destruction Strikes Radio Again

Mitt Romney is getting nailed during the presidential primaries for his relationship with Bain Capital and his love of “creative destruction”.

How he likes to fire people.

Well, forget presidential politics for a moment.  We in radio know what creative destruction is first hand and can give the rest of the country a live audition of what they could get.

And, it just happened again two days ago – venture capitalists acting badly.

And wait until you see what creative destruction is ahead for these radio groups.

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1.  The DNA of a venture capital group that helped bankrupt a radio group so they could control it – meaning sell it.  Here’s who gets to buy it.

2.  Where the heck is Cumulus going to come up with a couple of hundred stations to be as potent a consolidator as Clear Channel?  Your wait is over, here’s where.

3.  If I’m working for this one broadcast group, I’m not buying a house or using my credit card.  I’m looking for a job because you are going to be creatively destructed soon.

4.  Bain wouldn’t hurt Clear Channel, would it?  But guess what creative destruction will be implemented to deal with Clear Channel’s $18 billion in unpayable debt.

5.  Clear Channel and Cumulus can’t merge – it’s illegal.  Believe it or not, there is something better and it is the bain of their existence.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Get more new ideas for entrepreneurial media and digital businesses as well as edgy advice on how to profit from what’s ahead at my February 9th Media Solutions Lab.  Stay home and miss out.  Or be there and be set for the year.  Last days to save $200 off by registering today – The 2012 Media Solutions Lab

Simply thinking and believing that you have an edge, gives you the edge.  How to do it is in my new book (chapter 7) on making your own good luck. “Out of Bad Comes Good – The Advantages of Disadvantages” – bookstores, Amazon.com or download it on your Kindle, Nook or iPad, under $9.99 here.

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