Clear Channel Cutbacks Coming

It’s the calm before the storm as radio companies prepare to gut local stations as never before to reduce costs and recast an industry.

Rumblings of more firings at Clear Channel and even Cumulus.

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1.  What ever happened to all those major market managers that met with John Hogan a month ago to take their corporate flash drives back and make cuts?  Is the firing still on?

2.  Both Clear Channel and Cumulus are likely to continue their cutbacks but one of the two radio groups is going to change its approach to how it fires. 

3.  Why did Clear Channel really hire former consultant Guy Zapoleon and why did Cumulus really hire former consultant Mike McVay?  You’ve only just seen the tip of the iceberg here.

4.  The two reasons why Cumulus could lead another massive industry-wide firing before next December. 

5.  Both Cumulus and Clear Channel have gone as far as they dare go to eliminate local talent and salespeople, right?

The answers start here.

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The Safest & Most Endangered Radio Jobs For 2012

On-air radio talent is marked for extinction as radio consolidators implement their work force reductions in 2012, but who else’s job is in jeopardy and which remaining few are still the safest?

There is new evidence that downsizing is about to take another sharp turn putting many more radio careers on the line.

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1.  The three safe radio careers in the next 12 months.

2.  The best bet for staying employed – at least for the foreseeable future plus some options that may work for you but you will probably not like.

3.  The six most endangered radio careers and why they are endangered. 

4.  Of sales or programming, which one is the safest career in the year ahead?  Don’t be too sure you know the answer to this one.  Things are changing – again.

5.  With all the new news stations that are going live, news should be a growth career this year, right?

6.  The one indispensible, local radio job that – believe it or not – is going to be targeted in 2012.  

The answers start here.

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Now there’s help for radio people who can’t tolerate what’s being done to the industry but want to catch the next wave.  My upcoming media seminar at the Phoenician Resort in Scottsdale.  Just 34 days left to save $300.  The 2012 Media Solutions Lab  & On-site hotel discount here.

No one successful or happy has gotten there by good fortune alone.  My new book “Out of Bad Comes Good – The Advantages of Disadvantages” tells how you can reset your life and career by taking charge of your destiny and feeding on adversity.  Examples.  Suggestions.  Strategic changes that can be implemented now.   Available in paperback at bookstores everywhere, Amazon.com and through your favorite e-reader for under $9.99.  Read Jerry’s New Book

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The Group Cumulus Wants To Buy Next

Lookout!

Lew Dickey is not done.

If you work for one of the groups I’m about to mention, consider this a fair warning.

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1.  The radio group Lew Dickey covets most – I’m going to name it – the one observers believe he would like to roll into Cumulus, Susquehanna and Citadel maybe as early as 2012.

2.  The thing Cumulus looks for the most in targeting its climb up to 800 plus stations – the number Clear Channel has that Dickey wants to exceed.  We know it’s not people.  Not even solid formats.  It’s something completely different that will help you fine tune your antenna to predict his next acquisition.

3.  The one other potential group besides Cumulus that might be a bidder for attractive radio groups in the year ahead.

4.  There are two groups that could be prey for Lew Dickey and his financial people in the next 12 months.  If you work at one of the two, you’re probably safe as long as your boss remains the boss.  If you work for the other, all bets are off.

5.  The group that could be in play because they have the same DNA as Cumulus.  If you work there, you’ll want to know.

6.  One owner who absolutely won’t sell – for any price.   Period.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Now there’s help for radio people who can’t tolerate what’s being done to the industry but want to catch the next wave.  My upcoming media seminar at the Phoenician Resort in Scottsdale.  Just 34 days left to save $300.  The 2012 Media Solutions Lab  & On-site hotel discount here.

No one successful or happy has gotten there by good fortune alone.  My new book “Out of Bad Comes Good – The Advantages of Disadvantages” tells how you can reset your life and career by taking charge of your destiny and feeding on adversity.  Examples.  Suggestions.  Strategic changes that can be implemented now.   Available in paperback at bookstores everywhere, Amazon.com and through your favorite e-reader for under $9.99.  Read Jerry’s New Book

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What Cumulus and Clear Channel Will Do Next

Both Bob Pittman and Lew Dickey will be very active in the next 12 months.

What one does, the other will copy and there are now signs that a few other major radio groups will not be far behind. 

Bob Pittman is morphing into Lew Dickey and that spells trouble.

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1.  You’ve heard of Randy Michaels’ hub-and-spoke system of regional radio, well look at how Lew Dickey will take it to a new level at Cumulus in the next 12 months.

2.  Star Trek sees the future again – if Clear Channel is Radio Borg than guess what Cumulus will become?  You can predict what is going to happen next.

3.  How low can Lew Dickey go – when it comes to staffing a local cluster?  I’ve got the lowest number of employees you may see operating some Cumulus clusters next year.

4.  What is worse than Cumulus and Clear Channel continuing to reduce the work force?  Here it is and it’s even more deadly. 

5.  What happens to radio sales?  Cumulus fires its sellers and then runs ads to hire cheap replacements.  That can’t be the model, can it?  And don’t tell me Clear Channel would copy that model, would they?

6.  How Bob Pittman will resolve his $18 billion debt problem and who will be his role model.  You’ll never guess.

The answers start here.

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Don’t leave yourself exposed to a contracting radio industry.  Use your many skills to develop some of the 10 emerging trends in media for 2012 that I will identify at my upcoming media conference.  Get a jump on the trends and don’t lose another year.  Register now at The 2012 Media Solutions Lab

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Luck is the residue of design.  Simply thinking and believing you have an edge gives you the edge.  It’s from my new book “Out of Bad Comes Good – The Advantages of Disadvantages” now available at bookstores, online at Amazon.com or for your e-reader at under $9.99 -- Read Jerry’s New Book

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Tough Year Ahead for Music Formats

The next 12 months are actually more important to music formats than to all-news formats migrating from AM to FM.

And, here’s an early warning -- there’s big trouble ahead for a number of key reasons I am going to tell you about.

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1.  The biggest deterrent to music format growth in the next 12 months that basically didn’t exist just one year ago.  Track this one and don’t take your eyes off of it.

2.  The decline in ad revenue on local music stations that can be stopped in the critical year ahead if you brainstorm these strategies.

3.  The number one thing young listeners want from radio that they are not getting – do you know for sure the answer?  It will change everything.

4.  New technology that is perilous for radio that hasn’t ever existed before and will come of age starting in 2012 – and it’s not the iPhone or iPad.

5.  A music radio station that has it right – what we could learn from them about maintaining fan bases.

6.  The plan a music station should follow – or at least be aware of – if it is going to compete with customizable digital radio.

The answers start here.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

I’m going to lay it all out at my upcoming media conference February 9th – one topic is the survival of radio music formats in a digital world.  Two strategies that can be employed side by side for best results.  You’ll leave confident, not fearful.  With answers, no unanswered questions.  Register now for The 2012 Media Solutions Lab.

Questions? Larger groups? Talk to me about attending my media conference here.

How to keep your motivation high and expectations low in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” now on sale in bookstores, online at Amazon.com or at the major e-readers for under $9.99. Read Jerry’s New Book

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