Randy’s Shocking Ratings

Now that everyone is trying to rush their AM brands to FM, this happens.

The first inkling of how the spoken word formats that resided almost exclusively on AM will work on FM.

This is a big stakes game but new intelligence is indicating that the strategy is not as simple as it looks and the outcome not guaranteed by any means.

1.  In light of the first ratings, will AM formats work on FM?

2.  Knowing what we now know, what will be the eventual fate of Merlin’s CBS news competitors in New York and Chicago.

3.  Who is likely to lose the most audience and who will gain – but wait, suddenly there is another competitor lurking.

4.  What now happens to all that top billing money on big AM branded stations? 

PLUS … Why this entire migration to FM is ill conceived and what you can gain from their mistakes.

You won’t read this anywhere else.

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New Rules for Radio

We all know that radio is undergoing major changes again but now, there are new rules that can guide you into the digital future.

1.  From now on the new relationship between on-air and online – and to be blunt, no one has it right yet.  But you will be off to a great start.

2.  Changes in the way on-air content winds up online.  This one is major. And you’ll be ahead of the game.

3.  Why any successful radio station will have at least 2 morning shows from now on.  That’s right – two morning shows.

4.  The new rules for distributing content on-the-air and digitally and they are not the same.

5.  There is a new way to expand time spent listening, which has dropped 6% over the past three years – but it has nothing to do with programming to The People Meter. In fact, it’s the exact opposite.  I’ll explain.

6.  Music radio will have to change its mission as Pandora, Spotify and other monthly music services continue to steal audience.  Here is radio’s best shot.

7.  The critical new approach to selling on-air and online together.  It’s not intuitive but this approach works best.

8.  New rules about staffing a radio station.  Cutbacks are not going to stop, we all know that but these three positions cannot be eliminated as radio changes.  Do you know what they are?

9.  The most important position in turning around a radio station is – what?  From now on, it is this person.

I’ve been happy to make these “promos” available to thousands of people every day for the past year – kind of a one-year test drive.

Now if you want to continue receiving Inside Music Media every day, today would be a great day to unlock a significant story and stay on the distribution list.

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Lying About Radio’s Research

We are entering a new era in radio.

First consolidation. 

Then, contraction. 

Now denial.

1.  Unbelievable new research that shows 12-24 year old listening is actually growing.  It is?

2.  How Arbitron collaborates with the industry they measure (and take fees from) to paint the sky blue.

3.  The 9 biggest problems facing the radio industry – here’s one, failure to invest a single penny in the separate digital content that media buyers are demanding.  There are 8 others you’ll want to know.

4.  Four positive steps to make radio better right now without going broke.

5.  The end of the Hogan, Dickey and Suleman era means radio has just now entered the next stage.  Want to know what it is?

To continue to get these stories delivered to you every day, subscribe and they’ll keep coming.

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2013 — The Year Radio Hits the Wall

How to bulletproof yourself from what’s coming in 2013

• What media buyers will be demanding, not requesting

• How station budgets will have to be reconfigured – like it or not.

• The right way to do digital – and it’s not the way radio stations are doing it now.

• The mistakes stations are making on-air while fiddling with online.  Here’s the fix.

• The year radio will cease to exist as we know it – but here’s an insurance policy you can take out.

• The most important strategic decision every radio station must get right

• The folly of social networking radio-style and what works infinitely better.

Even investors will have to start looking at an exit strategy if they don’t do these critical things.

If you’ve been thinking about subscribing, you’ll get a lot of take-home pay when you start today.

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Triton vs. Arbitron, Oh Boy!

In one corner, Arbitron wishing it never exited the digital measurement business.

In the other, Triton Digital dominating the business Arbitron abandoned and now wants back.

• What do you have when you cross the People Meter with streaming measurement – Arbitron’s grand new plan •  How Triton is shooting holes in Arbitron’s concept •  Why media buyers are being left out •  How increasingly powerful streamers think audience measurement should change • The dirty politics of audience measurement that has nothing to do with the actual audience

And this big prediction:  What could inevitably happen when Arbitron and Triton beat each other up.  You read it first here.

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B.S. From the NAB Radio Pep Rally

Here’s the rest of the story – as Paul Harvey used to say – about the hypocrisy that was passed off as a pep rally at the just concluded NAB Radio Show: 

•  Who the certified new “rock star” of radio is – and it’s not Randy Michaels or the usual suspects.

•  Guess who is taking credit for this:  “We stopped the performance royalty bill in its tracks.” Stop laughing!!! And no one called him out on it for the b.s. it really is – until now.

•  Radio claims 6.1 trillion listener hours – so Pandora, please sit down and go away.  The latest industry executive with his head up his math.

•  Turn your bullshit meter on – quick, who said this:  “We don’t see digital as the savior.”  You guessed it – the industry’s number one digital broadcaster.  Maybe you won’t notice.

•  Who is the last person you would invite to speak about the future of radio – that’s the first person the NAB invited.

•  Who is this attendee talking about:  “The guys I talked to are like zombies...a lot of glazed /dazed looks.  Like abused children waiting for the next set of foster parents.”  

•  What unlikely radio exec was described as “the belle of the ball” at this year’s show?

Many of the radio trades suck up to the very people who are hurting our industry the most.  This is where you get the straight story.  Today’s a great time to get started.

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Consolidators In Bed With Record Labels

There’s something fishy about the new love-in currently going on between big radio consolidators and the remaining four major record labels.

On the surface it all sounds good – more cooperation, more help in marketing.  What’s not to like.

This special report tells you not only what’s not to like but monumental changes that are coming as a result of this new coziness. 

Someone is going to get hurt.

It’s going to cost many radio stations money.

Just when they don’t need it or have it.

What the labels now need from radio – and amazingly, it’s not record sales!

Concessions both sides are now willing to make to each other.

The dangerous plan that lets a handful of big consolidators monopolize the music industry’s top artists while the medium and small market operators pay the price.

This radio and music industry exposé begins here --  right now.

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