Now that everyone is trying to rush their AM brands to FM, this happens.
The first inkling of how the spoken word formats that resided almost exclusively on AM will work on FM.
This is a big stakes game but new intelligence is indicating that the strategy is not as simple as it looks and the outcome not guaranteed by any means.
1. In light of the first ratings, will AM formats work on FM?
2. Knowing what we now know, what will be the eventual fate of Merlin’s CBS news competitors in New York and Chicago.
3. Who is likely to lose the most audience and who will gain – but wait, suddenly there is another competitor lurking.
4. What now happens to all that top billing money on big AM branded stations?
PLUS … Why this entire migration to FM is ill conceived and what you can gain from their mistakes.
You won’t read this anywhere else.
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