Secret CBS Plan to Crush Randy Michaels

CBS is playing hardball against Randy Michaels.

Their revenue from lucrative all-news formats in Chicago and New York are at risk if Randy Michaels’ news or news/talk FMs effectively compete.

Yesterday, CBS decided to simulcast all news WBBM-AM on one of its FM stations, but that is not enough to hold off Randy Michaels.

This will …

What CBS will likely do in New York where Michaels is ready to pounce … who has the advantage … a plan to counter Randy’s strategy to aim younger … how CBS will protect its ad rates … its interactive response to multimedia happy Merlin.

PLUS… Next for CBS after the simulcasting decision and Randy’s plan to paint CBS into a corner.

This is a reconnaissance report on the repercussions for radio.

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Found Money — Radio’s Blueprint to Steal Groupon Dollars

Here’s a way to stop Groupon from taking millions of dollars out of radio’s pocket in local markets.

It’s a new radio couponing blueprint you can plug in within a week and start increasing local coupon dollars exponentially from then on.

Add at least 10% to your local billing and up.  The difference between profit and loss.

This article will tell you all about it …

1.  How many advertisers to sell for a typical day.  You’ve got to get the right number or you’ll blow it.

2.  The format and even some sample language for running your coupon business.  Borrow this and you’re in business in 7 days.

3.  The two revenue options for very different kinds of coupon advertisers.  Groupon only has one!

4.  Where all this fits in with your normal spot load and promos – all the formatics you need to start making money in audio couponing.

5.  How to use the Internet, social networking and mobile apps to support on-air couponing instead of the other way around.

6.  Believe it or not, this strategy actually increases listening and is People Meter friendly.  Read it.  You’ll see how to make more money and get more listeners.

7. Some creative uses of non-prime time for finding new revenue.  I’ll give you an example and you run with it.

PLUS … everything else you need to start doing audio couponing within the next week.

Found money– this is your game plan.  You can brainstorm from it right now.

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Clear Channel’s Dumbplay

Clear Channel’s real strategy to beat Pandora.  The goal Bob Pittman isn’t talking about publicly.  Why Clear Channel is in trouble.  What about their 800+ Clear Channel stations that have bigger problems.  And for the first time, what Clear Channel may be looking to add next.

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4 Great New Careers for Radio People

Today, something different.

Hope.

If you’re a radio person who loves this business but not the way consolidators are running it, take your career into your own hands with these four new careers for radio people.

Do this before someone else does it – and launch a new career.

Smart radio stations will also want to jump on these ideas, described in a detailed blueprint:

1.  A digital revenue idea that cooperates with consumer interests and technology trends and perfect for someone with radio skills.  The payoff:  an instant revenue stream.

2.  At last – an innovative new idea that you can borrow from (of all people) the folks at ESPN!  No, it’s not a sports channel.  It’s even better.  Take it and use it in good health.

3.  A non-coupon business you can start within 30 days max and kick

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Behind the Scenes at Randy Michaels’ Merlin Media

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“Thanks Jerry.  I really do enjoy your insights and look forward to reading them.  I get a lot of other media information, but yours is the only one worth paying

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