CBS is playing hardball against Randy Michaels.
Their revenue from lucrative all-news formats in Chicago and New York are at risk if Randy Michaels’ news or news/talk FMs effectively compete.
Yesterday, CBS decided to simulcast all news WBBM-AM on one of its FM stations, but that is not enough to hold off Randy Michaels.
This will …
What CBS will likely do in New York where Michaels is ready to pounce … who has the advantage … a plan to counter Randy’s strategy to aim younger … how CBS will protect its ad rates … its interactive response to multimedia happy Merlin.
PLUS… Next for CBS after the simulcasting decision and Randy’s plan to paint CBS into a corner.
This is a reconnaissance report on the repercussions for radio.
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