Killer Strategies for FM Radio

This article contains 5 fresh new killer strategies for FM radio that you’ve likely never heard before but can safely try, as I will explain.

1.  A critical new way to identify and brand your FM station that actually helps younger (and maybe even older) listeners to relate to you.  This is not an option; it’s mandatory even in the era of PPM.  Read more …

2.  Reconfigure the morning show to better compete with digital.  Discover new evidence close to home that shows what you think listeners want from a morning show is not really want turns them on.  To fix it …

3.  A personality change.  Most good radio people know that local personalities are preferable to syndicated djs or voice tracking.  What they may not know is that the definition of personality is changing.  Learn how …

4.  The blueprint for doing a format-within-a-format – a crafty and advanced way of making FM radio more addictive.  See the start of a sample hour I included here.  Start brainstorming …

5.  Radical music changes – not so much to playlists as to how the music is presented.  If I had to compete against a strong FM music station, I’d do this.  They would resist.  I would win.  Take a look and you decide …

6.  And, 3 easy to do quickie surveys that will make you smarter about what your changing audience really wants from FM radio.  See them and try them...

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Deceiving Record Sales

This article is about why the recent uptick in record sales is so dangerously misleading and that any projections based on them will spell disaster.

1.  Why record label execs refuse to go on the record predicting sales for the rest of this year.

2.  The real numbers on digital, CDs and albums.  And how labels cook the stats to underreport results for indie labels.

3.  What the labels are not factoring in about their current strategy that will kill their music sales.

4.  The labels’ secret about pricing that makes comparing record sales from year to year increasingly irrelevant.

5.  What if peer file sharing is analyzed along with legal sales stats …

6.  And the winning strategy that labels must implement to turn around their business.  Hint:  it has nothing to do with record sales.

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Amy Winehouse

This article is about what the death of Amy Winehouse tells us about the sorry state of the music industry.

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Fight Cumulus and Win

This article is about strong options for Citadel workers who may lose their jobs, see their salary cut or suffer hostile workplace and/or sexual or age-related discrimination with the anticipated September closing of the Cumulus-Citadel merger.

1. Read strategies for suing the company used successfully by others.

2. Best way to handle it if Cumulus tries to force you to sign a non-compete to get your severance pay.

3.  The down low on e-mail correspondence – be careful.

4.  What to do if Cumulus tries to cut or reduce sales commissions owed to you.

5.  Contact information for two outstanding attorneys with cases in progress against Cumulus that I think are worth a call. 

6.  And a few free ideas to fight back on your own if you ever need them.

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Groupon

1.  Shocking new evidence of Groupon's financial impact on radio.

2.  Specific ad categories that work beyond expectation and one big one that is a Groupon flop.  Cna radio say - opportunity?

3.  The major mistake radio keeps making over and over again that lets Groupon continue to erode their local advertising - and how to do this one thing to stop coupon sellers dead in their tracks.

4.  3 easy steps to do discount couponing better than Groupon.

5.  An easy-to-implement revenue raising idea that every station can have up and running in 2 to 4 weeks.  But you've got to know it to do it.

6.  A digital strategy made for radio that Groupon can't touch.  You'll kick yourself for not attacking Groupon with this!

7.  radio's answer to Groupon in competitive selling.  I promise, Groupon has no comeback - no chance.

Plus...for those of you thinking about the coming Groupon IPO - advice.

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