A Promising New Game Plan for Radio

Face it – radio has got to do something major to stem the losses of business and audience to the Internet.

You heard it here first – apps are the new Internet and radio still hasn’t figured out what to do with the Internet.

The losses stop here.

This is about a promising new game plan for radio that encourages the best use of on-air, a new use of online and an inventive new approach to content that can actually make money.

Take a peek:

1.  The critical new role of music on radio.  Within less than 12 months, music radio stations must think about making some big changes – or else.  Details here.

2.  If you absolutely have to stream your radio station online, do it this way. 

3.  The best way to drive a radio station’s audience to your website. 

4.  The one-way to make radio different from Internet radio.  It’s not just being local (although that won’t hurt).  Do this and what is on your air becomes special, unique and alive that quickly.

5.  The kind of content a radio station should be creating online.  A license to print money.

6.  What’s next for radio after FM.  

PLUS… How to get radio’s promising new game plan started today. 

One of the benefits of membership is only you get this head start.

If you’ve been thinking of coming aboard, what a great day to begin.

If you would like to read this story, have access to my entire archive (over 1,300 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES

The Coming Cumulus Massacre of Citadel

Cumulus Cincinnati Director of Sales Joe Wickman got fired over the phone with his kids present on Father’s Day.  (I’ve got the story for you).

The company with the mean genes run by Lew Dickey is now poised to pounce on thousands of Citadel employees sometime around Labor Day when the merger closes. 

Here’s what’s going to happen:

1.  For the first time, an idea of how massive the cutbacks will be.

2.  The Cumulus sales plan that is virtually impossible for even good salespeople to follow – the better for Cumulus to fire more people like, say, Citadel employees.

3.  Big Citadel billers are in big trouble. You’ll want to see this one coming and won’t want to be blindsided.

4.  Cockamamie pricing that drives salespeople nuts and leaves them vulnerable for dismissal.  This one is right out of the mouth of a Cumulus survivor.

5.  4:30 in the afternoon will become the most hated time of the day.  Here’s why.

6.  The sales routine will change radically and hamstring good account execs – coming soon to Citadel.

7.  A Cumulus trick to eliminate sales managers – be prepared.

8.  Creative commission cutting.  We know that Cumulus had cut sales commissions, but wait until you see how they can cut them even further. A Cumulus survivor outs his employer.

9.  The two people you don’t want to see arriving at your radio station.  Even the Grim Reaper would be more welcomed.  Here are the details.

10.  Getting fired just got more difficult –no severance until you do this – not a penny. 

PLUS …  Finally, a way to fight back.

Survive. 

Thrive

11 new business opportunities for people with radio skills – in detail, and ready to use.

One of the benefits of membership is that you’ll never get this straight scoop from a radio trade publication that sucks up to Lew Dickey nor will you see this career help in easy to implement employment opportunities made for radio people.

I’m looking out for you.  Here’s proof.

If you would like to read this story, have access to my entire archive (over 1,300 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES

Multi-Media Trend Killers

Take a close look at these trend killers:

•  Radio doesn’t earn 8% of its revenue from digital.  Here’s the real number.

•  The average radio station is not worth 6-8 times cash flow.  The correct multiple is this.

•  Lady Gaga sold a million albums the first week Born This Way was released.  But, guess what all the other albums on the Billboard chart did the very same week.

•  Text messaging is skyrocketing, right?  Not so fast.  I’ve got news of the first decline in text messaging in 10 years and what it means to broadcasters.  This is major.

•  Apple’s plan to turn off your iPhone at concerts, movies and live events.

•  Anti-sexting iPhones.  Too late for Anthony Weiner.  Just in time for Lindsay Lohan.  But would you believe that Apple didn’t win this patent to protect consumers?  It is designed to protect broadcasters.  Here’s why.

This is my latest reconnaissance report on potential repercussions for the future of radio and records.

If you’ve been thinking about subscribing, this is a great story to start with.

If you would like to read this story, have access to my entire archive (over 1,300 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES

What Randy Michaels is Really Up To

He’s baack!

Wait until you hear the radical things Randy Michaels is planning that are going to shakeup the radio industry, get in its face and be disruptive to owners like CBS and Tribune – among others.

I’ve got the down low for you right here:

1.  The Michaels plan for his 3 new stations.  Don’t assume you know.  All bets are off now.

2.  The company Randy is modeling his new company after.  Very smart.

3.  What Randy’s new stations will sound like and a first hire that may be the key to any success he has.

4.  Where Randy is looking to buy even more stations – and when.  I’ll give you a pretty good time frame.

5.  John Gehron’s important role in the new company – or I should say important two roles in the new company.  I’ll explain.

6.  Who will Randy Michaels hire if he is going to blow up the formats on these 3 stations.  Will he blow the stations up? 

7.  When will all the fireworks start.  Michaels is not the noise you can’t ignore for nothing. 

But there’s more …

•  What about Emmis – are they headed out of radio and will they sell even more stations.

•  And how about CBS?  Until now CBS kept their all-news franchises on the AM band in both Chicago and New York.  They’re not going to sit there and do nothing.  Here’s one viable preemptive option for CBS.

•  How street fighter Michaels’ return to radio is a kick in the head to Lew Dickey who was about to become radio’s Big Kahuna now that Clear Channel seems to be abdicating.  How Randy’s stations in the former ABC markets Dickey is buying from Citadel may have Lew doing something with Twinkies other than eating them.  Here’s why.

Day after day, you get deadly honest and informative information here that you can’t get elsewhere.

No one owns me – I work for you.

If you’ve been thinking about subscribing, this is a heck of a good day to start.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES

Blowup the Station Website – Start Over

Radio station websites suck.

They don’t make much money.

And they don’t create more than 3% additional listenership for your on-air station – at best.

So pull the plug on your website.  And do this.

1.  A better way to use your radio station than hyping a website about yourself all day long.  Here it is.

2.  What to do with your station stream if you blow up your station website – as I am recommending.

3.  Staffing this great new idea without going broke and without making it a hobby.

4.  My 10-step plan to build your new station website. This is it.  First in, wins.

5.  3 vitally important sources of new revenue for the site.

6.  Attract fans and advertisers like never before.

But that’s not all.

Whether to sell radio and site ads together.  The one way you must never promote this new site – ever!  The changing role of Twitter and Facebook in your new efforts.  A sample estimate of how much money you can make in the first year.

One of the benefits of membership is that you’ll never read these 10 steps to rebooting a radio website anywhere else.

If you’ve been thinking of subscribing, today would be a great day!

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get daily email delivery, click “read more” for your choices. 

Read More  FREE SAMPLES