Multi-Media Trend Killers

Take a close look at these trend killers:

•  Radio doesn’t earn 8% of its revenue from digital.  Here’s the real number.

•  The average radio station is not worth 6-8 times cash flow.  The correct multiple is this.

•  Lady Gaga sold a million albums the first week Born This Way was released.  But, guess what all the other albums on the Billboard chart did the very same week.

•  Text messaging is skyrocketing, right?  Not so fast.  I’ve got news of the first decline in text messaging in 10 years and what it means to broadcasters.  This is major.

•  Apple’s plan to turn off your iPhone at concerts, movies and live events.

•  Anti-sexting iPhones.  Too late for Anthony Weiner.  Just in time for Lindsay Lohan.  But would you believe that Apple didn’t win this patent to protect consumers?  It is designed to protect broadcasters.  Here’s why.

This is my latest reconnaissance report on potential repercussions for the future of radio and records.

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What Randy Michaels is Really Up To

He’s baack!

Wait until you hear the radical things Randy Michaels is planning that are going to shakeup the radio industry, get in its face and be disruptive to owners like CBS and Tribune – among others.

I’ve got the down low for you right here:

1.  The Michaels plan for his 3 new stations.  Don’t assume you know.  All bets are off now.

2.  The company Randy is modeling his new company after.  Very smart.

3.  What Randy’s new stations will sound like and a first hire that may be the key to any success he has.

4.  Where Randy is looking to buy even more stations – and when.  I’ll give you a pretty good time frame.

5.  John Gehron’s important role in the new company – or I should say important two roles in the new company.  I’ll explain.

6.  Who will Randy Michaels hire if he is going to blow up the formats on these 3 stations.  Will he blow the stations up? 

7.  When will all the fireworks start.  Michaels is not the noise you can’t ignore for nothing. 

But there’s more …

•  What about Emmis – are they headed out of radio and will they sell even more stations.

•  And how about CBS?  Until now CBS kept their all-news franchises on the AM band in both Chicago and New York.  They’re not going to sit there and do nothing.  Here’s one viable preemptive option for CBS.

•  How street fighter Michaels’ return to radio is a kick in the head to Lew Dickey who was about to become radio’s Big Kahuna now that Clear Channel seems to be abdicating.  How Randy’s stations in the former ABC markets Dickey is buying from Citadel may have Lew doing something with Twinkies other than eating them.  Here’s why.

Day after day, you get deadly honest and informative information here that you can’t get elsewhere.

No one owns me – I work for you.

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Blowup the Station Website – Start Over

Radio station websites suck.

They don’t make much money.

And they don’t create more than 3% additional listenership for your on-air station – at best.

So pull the plug on your website.  And do this.

1.  A better way to use your radio station than hyping a website about yourself all day long.  Here it is.

2.  What to do with your station stream if you blow up your station website – as I am recommending.

3.  Staffing this great new idea without going broke and without making it a hobby.

4.  My 10-step plan to build your new station website. This is it.  First in, wins.

5.  3 vitally important sources of new revenue for the site.

6.  Attract fans and advertisers like never before.

But that’s not all.

Whether to sell radio and site ads together.  The one way you must never promote this new site – ever!  The changing role of Twitter and Facebook in your new efforts.  A sample estimate of how much money you can make in the first year.

One of the benefits of membership is that you’ll never read these 10 steps to rebooting a radio website anywhere else.

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Guaranteed Ratings Boosters

It’s pretty sad how the major radio groups are increasingly running with commercial-free hours on stations that actually depend on commercials for income.

Maybe you heard how Clear Channel upped the stakes again by expanding their commercial-free hours on some stations.

This is insane.

So I’ve got 9 better ideas for you to implement – guaranteed to work – because they are exactly opposite of the strategies stations are using without success:

Things like …

1.  Once and for all – what to do with “commercial-free” hours.  Run them or not. Debate over.  Do this.

2.  A powerful alternative to the same old ploy – and this one really works!  I’ve got the blueprint for you.

3.  Why listeners are so turned off by the very commercials radio stations have to run – and an easy fix that you’ll be glad you tried.  This is worth the entire article.

4.  The problem with stopsets.  Here’s the better idea that listeners will not only tolerate but will like.  That’s right – like!  The secret is out.

5.  The one thing a radio station cannot do without.  Hint: it’s not music, not personalities, not news, not traffic or weather, not contests.  I’ve actually had experience winning in major market radio with this one thing and I’ll tell you how to do it, too.  Proven.

6.   The absolute best way to find the new music that listeners these days are craving while we keep losing by playing the same old safe hits.  An effective alternative that works flawlessly with the hits.

7.  A streaming strategy – unlike any other – that will increase on-air ratings

8.  And, a mobile Internet strategy that actually increases on-air audiences big time.

9.  The must-have piece of the ratings puzzle without which your numbers will pale by comparison.

PLUS…  Safer ways to outsmart your competitors.

I’ll leave these strategies on my site for the next few hours for you.

Brainstorm with your team and go get ‘em!

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Hot New Side Businesses for Radio People

Did you hear that Clear Channel is clamping down on what kinds of second jobs their employees can take?

Threatening disciplinary action and termination if they don’t seek approval?  (I’ll tell you all about it in this article – you won’t believe it).

Got me thinking of more, easy to start, little to no money side businesses that are perfect for the skills radio people possess.

I gave you 5 career changers last Friday – available to members here.

Here are 6 more digital age businesses made for radio people.

So don’t let them push you around.  Get even.  Make money doing what they should be doing.

1.  A zero investment digital business for music, news, promotion execs or sales people.  This side business can be cranking out revenue in less than a month.

2.  A micro-couponing business.  If you’re in sales or are talent with sponsor relationships, that’s just the start.  But there’s more – much more.

3.  Finally – a music site you can afford to operate.  But to avoid getting killed by royalty fees, you’ll have to do this.

4.  The best music discovery idea I have ever had.  Takes advantage of consumers’ thirst for new music but puts you in a business they become addicted to.  Go for it!

5.  A way to make indie music, the Holy Grail of music discovery, pay off for you.  This is your new blueprint.

6.  A digital business that is the next generation of that great radio contest Christmas Wish – only it’s fun, compelling, has a couponing element and is easy to monetize.

PLUS… All the details you need to start a brainstorming session and get up and running now.

Nobody’s going to push radio people out of the business we love.

I’ve got your back on this one.

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Pandora Predictions

Today, let’s cut to the chase on Pandora.

I’m baffled by how the radio industry blows it off and competitors think they can become bigger than Pandora.

Pandora is a game changer even as a money losing company.

Read up and readjust.

1.  The biggest losers now that Pandora has raised over $200 million in yesterday’s IPO.

2.  What will be Pandora’s next attack on local radio – there is one coming.

3.  What happens now that Pandora has the capital to expand its content – who needs to be concerned and how to defend.

4.  How long will Pandora continue to grow – I’ll be specific.

5.  How much market share will streaming radio stations capture in the near future (it’s 3% now).

6.  What will be the impact of monthly all-you-can-eat music subscription services on Pandora and on local radio.

7.  Spotify’s outlook in the U.S when it launches in September.

8.  The impact of iCloud, Amazon and Google music lockers on music radio.

PLUS … 6 spot-on predictions about what the future looks like for radio, streaming music, cloud lockers and paid subscription services.

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Here’s proof.

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How Radio Can Profit From Facebook’s Decline

For the first time, the mighty Facebook is losing members big time.

Some 6 million accounts slammed shut in the U.S. in May alone.

This may be the moment you’ve been waiting for – a second chance for radio to get social networking right:

1.  How to turn growing consumer privacy concerns about Facebook and other social networks into – “Advantage Radio”.  Read this blueprint.

2.  Who to target.  You’ve got to identify the enemy.  Is it Facebook, Twitter or LinkedIn and how to exploit them now as their weaknesses become apparent.

3.  What will eventually replace Facebook.  You’re hearing it here first. 

4.  How radio can become the next potent social network – not the way we’re doing it now, but this way.

5.  And, the Big Payoff:  How your station can start a targeted social network and then become an instant competitor to Groupon.  All the details you’ll need.

PLUS…  The best way to get started right now to get a leg up.

This is a special guidance report for radio to start owning social networking in compelling ways that builds followers and makes real money.

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