When The New York Times emailed me a bulletin that Lindsay Lohan had been taken into custody and sentenced to 120 days in her theft case, that’s when I had just about had it.
Don’t they realize we go to TMZ for that stuff and to publications like The Times for news that takes real reporting?
It is bad enough The Times recently started delivering their printed newspaper under the hot Arizona sun without a plastic wrapper to protect it against sun bleaching.
Bad enough they wouldn’t respond to my complaint about the dirty delivery practices almost as if print subscribers grow on trees these days.
Worse yet that I am still paying for a newspaper that I have already read online the night before it arrives. Not too smart – on my part.
Now this …Lindsay is a bulletin.
One of my subscribers sent me a link to an article about The Christian Science Monitor and how they have “successfully adapted” to the digital age after being forced to print a weekly edition and halt their daily print publication. Their goal was to get from 3 million 25 million page views per month.
They did it.
But they also “expanded” their coverage to featuring stories on Tiger Woods and his personal problems.
Duh! Can you say TMZ?
This is what it has come to.
The dumbing down of the audience all because media companies cannot figure out how to do unique, compelling and addictive content on the mobile Internet.
Want to know what to do about it?
How to fix it?
How can there be a crisis for compelling content on the mobile Internet? Why are even biggies with all the pageviews making chump change compared to media businesses back in the day?
Here’s breaking news that even The New York Times doesn’t know.
But you will. There are three things that guarantee success in the mobile Internet.
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