Smart Phones, Dumb Outcome

What I am about to share with you is some of the scary stuff that is actually being revealed about personal information we are giving up every minute of every day on our smartphones and mobile devices without even knowing it.

How consumers can, by their use of mobile devices, tell researchers how happy they are, where they are likely to go next (with over 93% accuracy) and identify who the “influencers” are who can change other people’s minds.

Good?

Not if the current debate brewing over privacy concerns and the mobile Internet continues to rage.

I end with 5 rules that must not be violated if you want to stay on the good side of mobile Internet audiences.

Subscribers, click through.

If you have not yet subscribed, this is a great article to start with and unlock the content.

The pros and many hidden cons of mobile Internet privacy, starts here.

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Appcasting Is the Next Radio

In the next 12 months or so, a lot of major changes are going to take place in the radio industry.

I’m not speaking of the prospect of more consolidation – not at all – because in the end consolidation will not save the radio industry.

Appcasting is the future of radio.

Former NPR President and CEO Vivian Schiller, speaking at Harvard last week, warned that radio as we know it is over and that a new breed of non-radio competitors is coming.

So, today I want to get you ready.

If you are subscriber, click through and unlock the content.

If you would like to access this story, let me tell you what you will get:

1.  The compelling evidence that broadcasting will be replaced sooner than you think by what I call appcasting. 

2.  The 2 main content directions you can choose.  The one most existing stations are likely to take is the wrong one with bad odds for success.  But I am going to tell you which is which.

3.  The most dangerous pitfalls to appcasting.  Avoid these and you can be off and running.

4.  How streaming can work in the new world of appcasting.  Warning:  this is not your father’s web streaming. 

5.  How to defend against competitors who will attack you but follow this strategy and you will cut them off at the pass.

The answers begin here.

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Why Mobile Content is Failing

When The New York Times emailed me a bulletin that Lindsay Lohan had been taken into custody and sentenced to 120 days in her theft case, that’s when I had just about had it.

Don’t they realize we go to TMZ for that stuff and to publications like The Times for news that takes real reporting?

It is bad enough The Times recently started delivering their printed newspaper under the hot Arizona sun without a plastic wrapper to protect it against sun bleaching.

Bad enough they wouldn’t respond to my complaint about the dirty delivery practices almost as if print subscribers grow on trees these days.

Worse yet that I am still paying for a newspaper that I have already read online the night before it arrives.  Not too smart – on my part.

Now this …Lindsay is a bulletin.

One of my subscribers sent me a link to an article about The Christian Science Monitor and how they have “successfully adapted” to the digital age after being forced to print a weekly edition and halt their daily print publication. Their goal was to get from 3 million 25 million page views per month.

They did it.

But they also “expanded” their coverage to featuring stories on Tiger Woods and his personal problems.

Duh!  Can you say TMZ?

This is what it has come to.

The dumbing down of the audience all because media companies cannot figure out how to do unique, compelling and addictive content on the mobile Internet.

Want to know what to do about it? 

How to fix it?

How can there be a crisis for compelling content on the mobile Internet?  Why are even biggies with all the pageviews making chump change compared to media businesses back in the day?

Here’s breaking news that even The New York Times doesn’t know.  

But you will.  There are three things that guarantee success in the mobile Internet.

Read on.

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Critical New Digital Strategies

(My wife Cheryl and I had our first date seeing a hockey game.  It was love at first sight!  13 years later, the couple that attends the playoffs together, stays together)

Everyone talks about creating an essential digital strategy to get in on the current Internet boom, but in my opinion few understand what that strategy needs to be.

It’s not HD radio.

Not how many times your jocks mention Facebook or Twitter on the air or how cool your website is.  Websites are so – well, yesterday.  Today, show me your app.

If streaming music like Pandora is radio’s answer to the digital future, just forget it.  It sounds like that’s what Clear Channel thinks because they want to be the programmable and perhaps customizable radio of the future.

Why?

It’s not the future.

This article outlines 5 critical new digital strategies that should be considered instead …

1.  An app radio show

2.  A streaming station that has nothing to do with your on-air format

3.  A radio station that has nothing to do with the Internet

4.  Build “radio stations” on apps

5.  Create a social network clubhouse

All the details begin here.

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The Replacement for Mobile Radio

Commercial radio is ready for another evolution. 

It is so exciting that you will want to stop everything and start preparing for it. 

It's not traditional radio formats for the cell phone (i.e., iHeartRadio) and music streaming services (Pandora, Rhapsody).  

In this piece I will reveal …

•  Real convincing evidence of what can happen if you tap the potential of the mobile Internet.  The plan is laid out for you to have and use.

•  What the replacement for mobile radio is – I’ll describe it.  And it's not what you think it is.  Even better.

•  What mobile/digital life will be like very soon and how you can get a leg up on other content providers.  All the specifics on how you will be building a platform of 100% mobile involvement.

•  Plus, the killer app that generates revenue like never before from a new kind of mobile "radio".  

This article will keep you ahead on a new type of mobile radio that is in the works -- with all the details on how to be ready.  

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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