It looks like Apple’s music locker that stores the iTunes library of 200 million of their subscribers is ready to launch early.
Ahead of Google.
And may have a surprise for the recently launched Amazon music locker.
More importantly, if Apple does what I think they are going to do, their new subscription streaming music discovery service could be the death knell for music radio.
I’ve put together a special report on the very latest about Apple’s plans and what Google and Amazon are up to.
If you’re a subscriber, thank you for joining our group and simply click through and unlock the content.
If you haven’t subscribed yet and would like to access this story, let me tell you what you will get.
1. All the evidence up to the minute on what Apple is doing that indicates it is up to something big that could greatly impact music radio.
2. Why Apple appears to be readying something more than a music locker for iTunes customers – here’s the dead giveaway.
3. A special section on how this streaming service could be a radio killer and what radio stations can do about it.
4. One way that radio stations can respond now – before the cloud stream takes over – that will act as an insurance policy to keep listeners engaged and coming back. I’ll name the things you can do that Apple cannot do – and they all make you bigger and stronger.
5. My best prediction as to how much of an impact cloud-based music discovery services will have on radio and what comes down to the only two options stations can choose from.
One is lethal.
One breathes new life into commercial radio.
It’s all here.
If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.