Apple’s iPad 2 will be available on Friday March 11th at 5pm.
You can expect 25 million of them to be sold by the end of this year – that’s just nine months from now. These are estimates from analysts who follow Apple closely.
Add to that number the 15 million iPads that have already been sold in less than a full year since the iPad was first introduced and you have the one electronic device you cannot ignore.
It doesn’t surprise me that radio still can’t wrap its arms around the mobile Internet even as this new game changer called iPad proliferates. In fact, newspapers, magazines, and television – all have left their creativity at home when it comes to the iPad. No doubt competitors will make some inroads in the market, but right now Apple dominates and it should turn the discussion to new opportunities for content providers.
This is an opportunity for radio stations as well as radio people because they already have the skills to do content on a daily basis.
This article will reveal 3 new content opportunities that you will want to jump on knowing there will be 40 million iPad users out there by December and who knows how many more in 2012:
1. A Groupon-type opportunity just sitting there and waiting for local radio ad salespeople to cash in on it. Let Lew Dickey try selling from Atlanta. Here’s a specific plan that will show you how to get into the new age coupon business from a local market.
2. iPad news – the next YouTube meets hyperlocal content. Not that hard to do but the content has to be compelling, unique and addictive. I’m going to give it away right here.
3. The game within the game. One of my favorites. Sports teams are generally losing the new media battle. But here’s a new concept for those of you who want to take an idea to a local sports team and show them how to create a new revenue stream from the fans that sit in their seats at arenas and stadiums. But you’ve got to know this first.
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