3 New Content Opportunities for iPad 2

Apple’s iPad 2 will be available on Friday March 11th at 5pm.

You can expect 25 million of them to be sold by the end of this year – that’s just nine months from now. These are estimates from analysts who follow Apple closely.

Add to that number the 15 million iPads that have already been sold in less than a full year since the iPad was first introduced and you have the one electronic device you cannot ignore.

It doesn’t surprise me that radio still can’t wrap its arms around the mobile Internet even as this new game changer called iPad proliferates.  In fact, newspapers, magazines, and television – all have left their creativity at home when it comes to the iPad.  No doubt competitors will make some inroads in the market, but right now Apple dominates and it should turn the discussion to new opportunities for content providers.

This is an opportunity for radio stations as well as radio people because they already have the skills to do content on a daily basis. 

This article will reveal 3 new content opportunities that you will want to jump on knowing there will be 40 million iPad users out there by December and who knows how many more in 2012:

1.  A Groupon-type opportunity just sitting there and waiting for local radio ad salespeople to cash in on it.  Let Lew Dickey try selling from Atlanta.  Here’s a specific plan that will show you how to get into the new age coupon business from a local market.

2.  iPad news – the next YouTube meets hyperlocal content.  Not that hard to do but the content has to be compelling, unique and addictive.  I’m going to give it away right here.

3.  The game within the game.  One of my favorites.  Sports teams are generally losing the new media battle.  But here’s a new concept for those of you who want to take an idea to a local sports team and show them how to create a new revenue stream from the fans that sit in their seats at arenas and stadiums.  But you’ve got to know this first.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

Read More  FREE SAMPLES

Radio’s Defense Against Groupon

Groupon, the wildly popular 35 million strong deal-of-the-day website, is coming after local radio.

Radio, having lost its exclusive edge in automobiles to a multi-use entertainment center is now on the verge of losing the sure business it was always able to get from local advertisers – even when consolidators weren’t broadcasting local content.

Now, word that Groupon is sending live salespeople into local markets to stand up face-to-face in opposition to terrestrial radio salespeople.  For CEOs like Lew Dickey who thinks radio sales can be operated out of one national location, this spells disaster.

This article will reveal an innovative, ready-to-use blueprint for radio’s defense against Groupon called RadioOn:

1.  Radio’s huge advantage over Groupon.  That’s right – advantage!  An advantage most radio people don’t even realize they have.  I’ll tell you what it is here.

2.  The aggressive plan that instantly puts Groupon at a disadvantage with the very local advertisers they are now trying to steal from radio.  Once you see it, a light bulb will go on in your brain.

3.  This one tactic I will offer – to double down on Groupon discounts – makes it impossible for Groupon to beat a radio sales pitch.  That is … IF … you know this tactic.

4.  One thing radio can add-on to its sales pitch that Groupon sales execs cannot touch whether they do it on the phone or in person with prospects.  Do you know what it is?  If not, you should.

5.  How to build an early warning notification system that will trump Groupon in local markets rendering them second best forever and forced to live on scraps of business left behind.

6.  This is the killer – a creative way for radio to do an on-air version of Groupon’s model and actually – sit down for this – increase your audience.  If you’re in radio, new media or advertising, you’ll want to know this radio advantage that stations don’t even know they have.  Haven’t even tried.  Until you read this.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

Read More  FREE SAMPLES

Sony Music Screws Up

What kind of a screwed up industry is the music business when Sony hires the almost-retired CEO of rival Universal Music and ignores the digital revolution that is killing them?

Sony CEO Howard Stringer is putting on a clinic of what not to do.

This article reveals …

  • A major consumer change coming and the labels are clueless
     
  • How even restless consumers don’t know what they want
     
  • What Apple is secretly working on to give them what they crave
     
  • Why the labels are looking in the wrong place (we’ll tell you what they are overlooking).
     
  • How music has changed even as the labels have resisted change

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

Read More  FREE SAMPLES

9 Cumulus/Citadel Merger Predictions

The merger of Cumulus and Citadel has major repercussions for the two companies and the entire radio industry.

Here are 9 predictions of what will happen.  Among them …

  • The first move Lew Dickey will make once the Cumulus/Citadel merger closes.  No, not layoff station people – that’s the second thing.
     
  • Dickey’s next move after Citadel.
     
  • The fate of Citadel’s ABC stations.
     
  • First look at the media platform -- Citadel and Cumulus combined.
     
  • The debt tightrope that Cumulus will be on.
     
  • The one thing Cumulus should do when it takes over Citadel – that it won’t do.
     
  • Farid Suleman’s future.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

Read More  FREE SAMPLES

Steal These Apple Strategies for Radio

Radio needs to think more like Apple.

I’m not talking about technology now as much as I am innovation and creating excitement.

Charlie Sheen may be off his rocker but everyone is talking about tiger blood. 

Steve Jobs did another one of his multi-million dollar free publicity product introductions Wednesday when he introduced the new iPad 2.

We’ll I’m here to share some thoughts on how radio stations – yes, good old terrestrial radio stations can take a page out of Apple’s strategy playbook and try something new and better.

In this article, I believe there is more usable information to transform traditional media into the exciting future and I’d like to share …

1.  Six rules any radio station can adopt to create advertiser interest in what they are doing – Steve Jobs-style.  Yes, these principles are also great for entrepreneurs in the media and music business.

2.  How to get advertisers to want to buy radio station innovations.

3.  How to get these same advertisers to pay full price for them and not diminish what terrestrial stations already charge for on-air commercials.

4.  Some down and dirty secrets on how to create so much buzz that advertisers will be eagerly anticipating your event for more than just free food and drinks.

5.  Smart strategy on price points.  Steve Jobs is actually teaching us every time he gets on stage but we’re not listening – until now.

This article is about using the tried and true strategies of Apple CEO Steve Jobs in creating intense interest in your innovations and establishing a popular price point.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

Read More  FREE SAMPLES