(Reserve a seat at my upcoming Media Solutions Lab – info, hotels and a discount await you here).
If you ever needed a clear example of why traditional media is losing it, look no further than the Tucson mass murders over the weekend.
Media coverage was unremarkable and in some startling cases flat out wrong.
Now the windbags from both sides of talk radio are going to do – well, you don’t need me to tell you.
This sad incident is full of good intelligence for executives who want to separate themselves from the increasingly out of touch media business.
This article deals with strategic lessons that are begging to be learned:
1. Why did traditional media lay an egg during the Gabrielle Giffords shooting? It’s not what you think. It’s actually worse and not likely to improve.
2. The one mistake you can’t make today in the digital age when your audience has a smart phone in their hands. I’ll tell you what it is.
3. Which handful of radio stations actually exceeded audience expectations in their shooting coverage and cleaned the clocks of cable news? Bet you are surprised.
4. Why consolidation plus the proliferation of mobile Internet devices has caused the perfect storm for broadcasters – and what you can do about it.
5. What is coming soon – in place for the next tragedy, national disaster or world event that compels audiences who crave information? Is it radio? Cable news? Websites. No. It’s something that may not even be on your radar right now and you can get into this business.
If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.
The media mistakes to avoid starts now.