Google Is Coming After Local Radio

(Make last minute reservations to attend my January 27 Media Solutions Lab – info, hotels and a discount await you here).

BIA/Kelsey says there is  “enough revenue and enough opportunity” to attract Google.

Digital dollars are coming to take you away ha-haaa! – to paraphrase the Napoleon XIV song from 1966.

Google has big plans and there are more major digital players who will put the full court local press on during the next 12 months (I’ll name them).

In this article you, you will learn:

1.  Why major financial analysts think 2011 is the year large digital platforms like Google will target radio.

2.  The 3 major radio groups that have a chance to survive the digital onslaught.  I will tell you who they are and will give you some context as to why.

3.  What radio’s biggest problem is – it’s a six-letter word and unless local operators wake up and change things, they are going to see their terrestrial dollars languish while digital interlopers walk off with more of their local business.

4.  The one way local radio stations can put a lock on local business – at a healthy ad premium – if it does this one thing.  In fact, radio used to do it, ten years ago but has lost its way.  Here’s how to get it back and protect against Google.

5.  The high price of underestimating the new digital – social networking.  For example, do you know what the fastest growing social network is after Facebook and why it is important to radio?  You will.

6.  The one thing radio is currently doing that will absolutely not work in the future.  In fact, it plays right into the hands of digital competitors.  Can you guess what this critical thing is and why it is so deadly to radio?

7.  What local advertisers increasingly want that radio cannot give them.

8.  My 3-point game plan for blocking digital media companies from draining off previously exclusive local radio advertising.

This article is about the fundamental change that is happening now and will grow during 2011 in local advertising sales.  Radio either gets it and adjusts or companies like Google come in and start siphoning off radio’s financial lifeline.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

If you’ve been wondering why my Media Solutions Lab is worth attending, read articles like this and realize that radio people cannot get too much intelligence on the emerging media business. My Media Solutions Lab is January 27th.  Preview the program, search for hotels and get a pre-conference discount by clicking here.

Radio’s “Believe It Or Not”

(2 weeks and counting until my Media Solutions Lab – make plans to start your year by understanding our changing industry.  More here).

Some whacky things are happening in radio these days. 

They don’t always get reported, but today we’re going to change all that with Radio’s “Believe It Or Not” – stories thought to be true that you just can’t make up.

In this article, you’ll learn:

1.  Which company allegedly sent one of their very top executives into two separate markets to demand that the morning personalities take a reported 60% pay cut?  I’ve got a tipster who knows the markets and their answers.

2.  Which top three company fired one of its best managers two weeks before Christmas just months after he incurred huge medical bills while his wife was fighting cancer this summer? I’ll give you a clue – the insensitive radio group starts with the letter “C”.  (Ha! Ha!).  Wait until you see what a settlement they left under the Christmas tree.

3.  What’s the new rage to radio consolidators these days?  It’s not personalities.  Not even voice tracking of syndication.  Am I stumping you?  While we’re throwing letters around, it starts with a “b”.  All the details right here.

4.  The major radio group whose ass is being sued for millions of dollars and they respond with this laughable trivia.  I’ll name the company and I have the cease and desist letter for you to read if you can keep from laughing.

This article is about the folly of radio management – fooling around with firing, suing and screwing people while consumers have moved on from radio.  Luckily there are still a handful of good radio operators left.  But this piece is a lesson in how not to run a radio company.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

My Media Solutions Lab is in 2 weeks – Thursday, January 27th.  Preview the program, search for hotels and get a pre-conference discount by clicking here.

The Self-Destruction of Cumulus and Citadel

(2 weeks until my Media Solutions Lab in Scottsdale.  If you miss it, you’ll lose another year -- last minute registration here).

Cumulus is still trying to stage a hostile takeover of its larger rival Citadel and is in the midst of employment lawsuits and discontent that could end ugly.

And Citadel continues to lose highly qualified managers at the most critical time of their history.

These two companies deserve each other.

This article focuses on things happening now that you may want to know about including:

1.  The latest on Kristin Okesson’s defense of a $1 million lawsuit filed by Cumulus because she left for Cox.  My view of her chances of winning and prevailing in her sexual harassment action.  And how she’s getting the money to fight the Dickeys.

2.  The latest on a whopping class action lawsuit by some Cumulus California employees that could win them lots of back pay for expenses they allege were not paid to them that were supposed to be.  Better yet, the bonanza that could go to all Cumulus California employees even if they were not part of the present class action suit.  This one has to make you wonder what the Dickeys were thinking.

3.  How to sue Cumulus – that’s right, studying the company’s legal pattern over the past few years I wondered whether it was productive to sue Lew.  I discovered how things always seem to end.  You won’t believe it.

4.  How bad is the Citadel brain drain? Some think of Citadel as another hostile employee workplace but almost to a person they would rather keep the devil they know instead of the Dickey they don’t want to get to know.  Still the brain drain at the executive station management level over the past few years has been dramatic.   We’ll name names.

5.  The chances of victory in employment lawsuits and chances that Dickey will succeed in his takeover of Citadel.

This article is about the self-destructive actions of two of the top radio consolidators and why they are both ready to fall flat on their faces paving the way for competitors to make major inroads. 

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

My Media Solutions Lab is January 27 – two weeks away.  Preview the program and claim a pre-conference discount by clicking here.

Investment Banks Concerned About Radio’s Future

(Reserve a seat at my upcoming Media Solutions Lab – info, hotels and a discount await you here).

Major radio groups love investment banks.

Let’s see if they love what one of their analysts told them last week:

“The iPad in the dashboard--WAKE UP RADIO! We left CES incrementally concerned about terrestrial radio's future. The iPad is coming to the dashboard--which means significantly more competition during drive time. Terrestrial radio needs to think about how it is going to remain "top of mind" once other in-car options become MUCH more accessible for VERY LOW/NO fees in our view”.

That’s from Wells Fargo’s Senior Analyst Marci Ryvicker and she holds nothing back.

While consolidators insist on running traditional 24/7 radio on the cheap and increasingly less local, the audience has already gotten a taste of the future and it is not radio.

Now, if Ryvicker is right, one of those 40 million iPads that will be in use by the end of this year may be sitting right there on the dashboard.

It could be.

This article deals with what radio is doing wrong and what it must do right to avoid becoming a relic.  I will mince no words.

1.  What consumers would rather have in their cars than free terrestrial radio.  I’m going to tell you exactly what they want and I’m not going to generalize by saying “the Internet” or “Pandora”.  No, it’s more dramatic than that and you’re going to be among the first to really see this trend emerging.

2. What to do with the towers and transmitters that owners have paid millions if not hundreds of millions to own.  Shut them down and go dark?  No.  But there is a critical adjustment that will have to be made to spawn a new radio that is less dependent on terrestrial broadcasting.  See my plan.

3.  What one new media mistake radio must never make – and yet major companies are doing it every day.   

4.  The one thing young people want – even crave – that radio stations have but owners are too obsessed with cost cutting to realize.   And it is so powerful it could give new life to radio.  Can you guess?

5.  How Clear Channel is getting ready to shoot itself in the foot again within weeks in an anti-audience decision that will weaken its ability to be a mobile Internet content provider.  I’ve got details for you.

This article is about the best use of a terrestrial radio station faced with radical change in technology and the exodus of available listeners to mobile media.  Even investment banks know what I am going to share with you.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

The Most Useful New Media Secrets of 2011 will be featured at my upcoming Media Solutions Lab January 27th.  Preview the program, search for hotels and get one of the remaining discounted seats by clicking here.

Vitriol Radio 94.5

(Reserve a seat at my upcoming Media Solutions Lab – info, hotels and a discount await you here).

Stop, already with what I fear is the coming debate on the role of talk radio in the mass shootings in Arizona over the weekend.

This lunatic didn’t listen to talk radio.

Sorry, but if they’re trying to pin these murders on talk radio, they should probably look to new media instead.

I’ve got a better idea.

Why don’t we try to understand the changing traditional and new media landscape so that we can be smarter and not dumb down the issues?

Talk radio being over – done, through – and what is coming next that is so powerful and unstoppable that we’ve seen yet another indication of its replacement:

In this article …

1.  I’m going to name what medium is specifically going to replace talk radio as an opinion leader in a new age of change.

2.  Why the debate about radio causing the vitriol that may have led to this unfortunate mass shootings is more of a fantasy than based in reality. 

3.  Why the opposite is true – talk radio couldn’t hurt a flea and I’ll be candid as to why.

4.  The role of politicians from both sides vis-à-vis radio, TV, print and new media.

5.  What is wrong with talk radio and what can be done to fix it.

6.  The positive takeaway for new and traditional media.  A big opportunity exists.  But no one is filling it.  Want to know what it is?

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

If you want to get the real media significance emblematic of this weekend’s violence, it starts right here, now…

My Media Solutions Lab is January 27th.  Preview the program, search for hotels and get a pre-conference discount by clicking here.