Boy, would Keith Olbermann have a field day with Citadel CEO Farid Suleman, Cumulus CEO Lew Dickey and the hostile takeover attempt by the smaller, debt-ridden Cumulus or the larger, debt-free Citadel.
Olbermann is gone just when The New York Times unearthed this dirty little hostile takeover story in our industry over the weekend.
While Olbermann got screwed by NBC and Comcast days before the takeover (ya think Comcast didn’t sign off on his departure?), we in the radio business know a lot about screwing people and getting screwed.
I know how the Cumulus hostile takeover of Citadel is going to end. And in this article I am going to tell you. And it’s not what you’re thinking. It’s actually something you are probably not thinking. I’ll bet you’ll be floored.
Plus … 5 things that will happen next in Dickey’s attempt to be Lewis the Conqueror:
1. How Suleman will make Dickey want it more. You read that right – want to do the merger he is opposing even more!
2. Dickey’s next counterpunch – the move to win the hearts and minds of the Spin Zone.
3. How nasty it will get – I’ll be specific.
4. Dickey’s tricky backroom deal to get Suleman’s attention and I want you to keep in mind that Citadel bylaws give Suleman the power to reject Dickey unless or until he is ready – if ever.
5. The final outcome – the end of the long hello! A pretty creative way to resolve what appears to be a standoff. Want to know how I think it will all end? Please be sitting.
This article is about the biggest potential radio merger in history that would create a new powerhouse and pave the way for substantial changes in radio broadcasting heretofore unseen.
If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.
What do you get when broadcasters, music industry and new media people get together in one place to focus on the consumer and get better? That’s The Media Solutions Lab this Thursday. More here.