In the next 12 months or less, a lot of things will change in the radio industry.
Now that radio has largely become a national repeater network of non-local content to save costs and eventually make more money for their investment bank owners, monumental change is ahead.
I’ve got some predictions for you here – and my readers who have been following me for a while now know that I never back away from a prediction.
If you are a subscriber, thank you for joining our group and click through and unlock the content.
If you haven’t subscribed yet and would like to access this story, let me tell you what you will get.
1. The number one threat to radio audiences. I name it and no, it is not the Internet. You’ll never guess. If you guess, write to me, I’d be interested to know.
2. I’ve got the line on what will happen with regard to the record industry’s attempt to win a royalty tax from radio. And a timeline.
3. Of Cumulus CEO Lew Dickey, Clear Channel President John Hogan and Citadel CEO for Life Farid Suleman one of them is not secure in their job.
4. I know – and you will, too – where Howard Stern is going after the end of the year.
5. How much longer radio lay offs will be going on. I’ll pinpoint one moment in time and name the group I expect to make the most cuts.
6. Even if radio gets the mobile industry to enable an FM chip, here’s what top radio executives missed – a golden opportunity bigger than FM radio on a cell phone. Can you guess?
7. The outlook for radio managers, salespeople and talent in the mobile Internet. And what that opportunity is.
The answers begin here.