Grading Radioǃ

There are a lot of questionable moves being made out there in the media world these days.

Companies propped up by hubris and investment capital and overleveraged are doing some odd things.

And then there are seemingly free strategies that may cost their companies money in the future.

So here are a few that we can learn from:

XM as an Active Stock

Now that is the work of the greatest radio salesman of all time, Mel Karmazin.

Let me explain.

Wall Street is gushing all over Sirius XM because his previously conservative

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The Music Internet Like It’s 1999

Prince is nuts.

He

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The 2-Minute Radio Listener

Arbitron VP of Programming Services Gary Marince, according to Inside Radio, told the Jacobs Media Summer School at the Conclave in Minneapolis that the average radio listening occasion lasts ten minutes.

And, the most frequently occurring duration is only two minutes.

Marince was quoted as warning

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Paid Streaming Poses Radio Threat

New research has emerged that shows a very favorable outlook should Apple enter the streaming music business.

This option, while not technically being radio broadcasting, could have a significant impact on radio especially if broadcasters can find no equally attractive alternative.

A market research company called NPD Group polled iTunes users

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The “F” Word Debacle

I got the job that helped me get to the big time in Philadelphia radio on the misfortune of a station disc jockey who had a slip of the tongue.

Seems this newsman/part-time dj was working the Sunday morning shift where this particular top 40 giant was forced to schedule religious programming to fulfill its FCC license requirements.

Suddenly, a taped religious program dropped out, dead air ensued and the announcer ran into the studio in a panic.

I must explain that at this time that station had engineers who controlled levels, tapes and microphones and the jock cued the music, commercials and jingles. It was an awful&hellip

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