The Effect of Multitasking on Listening

Just when the radio industry is pushing its hardest to get radios on popular mobile devices like iPhones, iPods (other than Nano) and iPads, there is some academic debate bubbling under that indicates multitasking is bad for people.

I heard a fascinating NPR discussion a few weeks back on the deleterious effects of doing more than one thing at a time and my ears perked up.

Why not?


Lew Dickey Runs Cumulus Like BP

While CBS Radio President Dan Mason is celebrating the ascent of WCBS-FM in New York to number one status in the latest PPM ratings, Cumulus CEO Lew Dickey is telling a Kagan Conference that he has $1 billion in capital to spend on acquiring

ǃ_Pre-Order of 600,000 Radios Suspendedǃ_

Could you imagine a headline like that?

But Tuesday, the most unpopular cellular carrier in the world and the most popular electronic device manufacturer in the world got so many pre-orders for the new iPhone 4 that it was forced to suspend sales.