Laughable Radio Recruiting Tactics

Citadel and Cumulus, your market leaders on bankruptcy potential, have fired a lot of talent in the past year -- including valuable sales people.

Now, they are apparently hiring again.

No, not hiring back.

Hiring new.

And to listen to the way they are selling the open positions, you'd think Capital Cities/ABC had come back from the dead to run these help wanted programs.

So, let me set the stage.

Among Clear Channel, Citadel and Cumulus alone -- not to mention the bottom feeder consolidators -- there are enough so-called "laid off" account execs ready to work again to help these bumbling radio&hellip

Read More  FREE SAMPLES

Laughable Radio Recruiting Tactics

Citadel and Cumulus, your market leaders on bankruptcy potential, have fired a lot of talent in the past year -- including valuable sales people.

Now, they are apparently hiring again.

No, not hiring back.

Hiring new.

And to listen to the way they are selling the open positions, you'd think Capital Cities/ABC had come back from the dead to run these help wanted programs.

So, let me set the stage.

Among Clear Channel, Citadel and Cumulus alone -- not to mention the bottom feeder consolidators -- there are enough so-called "laid off" account execs ready to work again to help these bumbling radio&hellip

Read More  FREE SAMPLES

Cumulus Is the New Clear Channel

Don't worry, Clear Channel is still the "Evil Empire".

But Cumulus under the leadership of the Dickey boys is more like the Brotherhood of Evil Mutants, the fictional Marvel Comics super villain team devoted to mutant superiority over normal humans.

Of course I am poking fun at the Dickey brothers because as they have been tightening the noose on their talented and able Cumulus employees, they have also been tightening the noose on themselves.

It is unthinkable that a radio group could spy on employees using cameras installed at their stations, punish salespeople who can't meet corporate goals in a brutal recession&hellip

Read More  FREE SAMPLES

Cumulus Is the New Clear Channel

Don't worry, Clear Channel is still the "Evil Empire".

But Cumulus under the leadership of the Dickey boys is more like the Brotherhood of Evil Mutants, the fictional Marvel Comics super villain team devoted to mutant superiority over normal humans.

Of course I am poking fun at the Dickey brothers because as they have been tightening the noose on their talented and able Cumulus employees, they have also been tightening the noose on themselves.

It is unthinkable that a radio group could spy on employees using cameras installed at their stations, punish salespeople who can't meet corporate goals in a brutal recession&hellip

Read More  FREE SAMPLES

Cumulus Is the New Clear Channel

Don't worry, Clear Channel is still the "Evil Empire".

But Cumulus under the leadership of the Dickey boys is more like the Brotherhood of Evil Mutants, the fictional Marvel Comics super villain team devoted to mutant superiority over normal humans.

Of course I am poking fun at the Dickey brothers because as they have been tightening the noose on their talented and able Cumulus employees, they have also been tightening the noose on themselves.

It is unthinkable that a radio group could spy on employees using cameras installed at their stations, punish salespeople who can't meet corporate goals in a brutal recession&hellip

Read More  FREE SAMPLES

Disney’s New Radio Killer

Disney's ESPN is up to something big that radio and new media interests should keep a close eye on because they are about to steal local listeners away from radio and move them to the Internet.

A number of months ago ESPN the sports giant (television, radio, publishing, online, mobile) began testing a concept that is reminiscent of local radio when radio was in fact local.

Three months ago in Chicago, the test site, ESPN began digging down deep into local communities in an effort to create total domination of all things sports. In Chicago, ESPN is up against Randy Michaels and Tribune. So far ESPN is leading the race for&hellip

Read More  FREE SAMPLES

Disney’s New Radio Killer

Disney's ESPN is up to something big that radio and new media interests should keep a close eye on because they are about to steal local listeners away from radio and move them to the Internet.

A number of months ago ESPN the sports giant (television, radio, publishing, online, mobile) began testing a concept that is reminiscent of local radio when radio was in fact local.

Three months ago in Chicago, the test site, ESPN began digging down deep into local communities in an effort to create total domination of all things sports. In Chicago, ESPN is up against Randy Michaels and Tribune. So far ESPN is leading the race for&hellip

Read More  FREE SAMPLES