Radio’s Extra-Terrestrials

Radio is losing touch with its audience at an alarming pace.

I'm not just talking about the youth audience that radio all but ignored during the past 13 years of consolidation.

Even older folks -- yes, baby boomers who are trying new media and liking it.

Facebook, once the bastion of Millennials, is experiencing its greatest growth from over 30's.

Baby boomers are using Facebook to find old flames, high school and college buddies, friends lost while life was happening.

Twitter is engaging radio users -- not to learn what the next song is that radio stations are playing, but as a way to have immediate&hellip

Radio’s Extra-Terrestrials

Radio is losing touch with its audience at an alarming pace.

I'm not just talking about the youth audience that radio all but ignored during the past 13 years of consolidation.

Even older folks -- yes, baby boomers who are trying new media and liking it.

Facebook, once the bastion of Millennials, is experiencing its greatest growth from over 30's.

Baby boomers are using Facebook to find old flames, high school and college buddies, friends lost while life was happening.

Twitter is engaging radio users -- not to learn what the next song is that radio stations are playing, but as a way to have immediate&hellip

Radio in 5 Years

In the past, radio was the best and only way to get "immediate" or at least timely information about world news. There was no CNN. No email to communicate with loved ones. Radio was a lifeline.

Today, radio is defined by ...

Scaled down workforces.

"Local" programming from out of town -- out of state and across the nation.

"Local" news from regional newsrooms to save money.

"Local" decisions made by corporate officers somewhere else.

No Internet strategy.

No mobile content plan.

No fun. No focus. No future.

That's radio today as consolidators are changing the face of&hellip

Radio in 5 Years

In the past, radio was the best and only way to get "immediate" or at least timely information about world news. There was no CNN. No email to communicate with loved ones. Radio was a lifeline.

Today, radio is defined by ...

Scaled down workforces.

"Local" programming from out of town -- out of state and across the nation.

"Local" news from regional newsrooms to save money.

"Local" decisions made by corporate officers somewhere else.

No Internet strategy.

No mobile content plan.

No fun. No focus. No future.

That's radio today as consolidators are changing the face of&hellip

Radio in 5 Years

In the past, radio was the best and only way to get "immediate" or at least timely information about world news. There was no CNN. No email to communicate with loved ones. Radio was a lifeline.

Today, radio is defined by ...

Scaled down workforces.

"Local" programming from out of town -- out of state and across the nation.

"Local" news from regional newsrooms to save money.

"Local" decisions made by corporate officers somewhere else.

No Internet strategy.

No mobile content plan.

No fun. No focus. No future.

That's radio today as consolidators are changing the face of&hellip