The Local Radio Crisis

There is disturbing new research out that confirms what we have all feared -- that as consolidators move away from purely local radio, listeners become more dissatisfied.

I say disturbing because the study I am about to mention was taken before the recent move by radio consolidators to further blur the line between local personalities, shows and news and national syndication ("Repeater Radio").

Michael Saffran, one of our radio brethren and an adjunct professor at Rochester Institute of Technology conducted the research with 830 in-tab respondents in Binghamton,&hellip

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Cumulus on the Brink

As Morningstar stock rating service puts it "We think Cumulus' debt burden leaves shareholders at risk of total loss".

The rating service gives Cumulus one star (out of five) -- their worst rating.

But Cumulus isn't the only radio consolidator standing at the great abyss.

Most of them are.

The question is not whether these groups will go bankrupt because they are already trading as a bankrupt stock.

What's of interest is -- can they avoid dissolution?

Can consolidators find a way out in the worst economy since the Great Depression?

How much more collateral damage will there be as far as&hellip

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Cumulus on the Brink

As Morningstar stock rating service puts it "We think Cumulus' debt burden leaves shareholders at risk of total loss".

The rating service gives Cumulus one star (out of five) -- their worst rating.

But Cumulus isn't the only radio consolidator standing at the great abyss.

Most of them are.

The question is not whether these groups will go bankrupt because they are already trading as a bankrupt stock.

What's of interest is -- can they avoid dissolution?

Can consolidators find a way out in the worst economy since the Great Depression?

How much more collateral damage will there be as far as&hellip

Read More  FREE SAMPLES

Radio Is Anti-Social

Radio

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Radio Is Anti-Social

Radio

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