Better Radio at No Additional Cost

The other day I mentioned Dick Carr in a piece called "Great Radio".

Dick was the architect of WIP in Philadelphia during its glory years at the top of ratings and revenues.

Dick emailed me shortly after he read it and reminded me of something worth passing along.

This is one of the reasons I always say we all benefit when we bring the wisdom of experience, along with the hard work of the present generation and the innovations and possibilities seen by the next generation.

Right now radio is stuck in a time warp created by a handful of CEOs who have tried almost everything but using their heads.

When Dick&hellip

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The Auto Industry Is Radio

The auto industry and radio have a lot in common.

Let's start with the most important things first -- flying private.

The big three automakers went to beg Congress for $28 billion in stopgap, bail out money recently and they hit Washington in style. The heads of Ford, GM and Chrysler all showed up on private jets (and limo rides to Capitol Hill).

I always say, if you're going to beg, go in style.

Some of the companies said flying private was for safety reasons?

Huh?

Northwest isn't safe?

Ordinarily it is probably none of the public's business how CEOs choose to travel unless, of course,&hellip

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The Auto Industry Is Radio

The auto industry and radio have a lot in common.

Let's start with the most important things first -- flying private.

The big three automakers went to beg Congress for $28 billion in stopgap, bail out money recently and they hit Washington in style. The heads of Ford, GM and Chrysler all showed up on private jets (and limo rides to Capitol Hill).

I always say, if you're going to beg, go in style.

Some of the companies said flying private was for safety reasons?

Huh?

Northwest isn't safe?

Ordinarily it is probably none of the public's business how CEOs choose to travel unless, of course,&hellip

Read More  FREE SAMPLES

Christmas Radio Format Strategies

(With our "Scottsdale Study Group" good time, great oldies monthly luncheon -- from left to right, JD, John Sebastian, Bruce St. James and Todd Wallace).

No sooner than I waxed eloquent about WCBS-FM in New York as the bastion of radio's better days, the station switched to all-Christmas music.

I used to read Tom Taylor at Inside Radio and then Radio-Info document all the stations that just dump their formats each holiday seasons to go whole hog Santa.

Of course, there are some very interesting sociological implications to an industry that embraces Christmas in a world that has never been more secular. Nordstrom, the&hellip

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Christmas Radio Format Strategies

(With our "Scottsdale Study Group" good time, great oldies monthly luncheon -- from left to right, JD, John Sebastian, Bruce St. James and Todd Wallace).

No sooner than I waxed eloquent about WCBS-FM in New York as the bastion of radio's better days, the station switched to all-Christmas music.

I used to read Tom Taylor at Inside Radio and then Radio-Info document all the stations that just dump their formats each holiday seasons to go whole hog Santa.

Of course, there are some very interesting sociological implications to an industry that embraces Christmas in a world that has never been more secular. Nordstrom, the&hellip

Read More  FREE SAMPLES