Radio doesn't want 6-11 year olds. The Advisory Board has asked Arbitron to stop measuring listening for these children and "redistribute" the People Meters to the 12+ sample.
There must be a shortage of People Meters.
Or a shortage of foresight.
It's as if the radio industry believes that the more People Meters you put out there, the more 12+ radio listening they will record. Of course, the People Meter does a better job of correcting the under-reported ratings delivered by the antiquated diary system.
Kids are the new 12+ if you believe these people -- for all the wrong reasons.
It's typical of radio&hellip