Imagine what some geniuses who have ruined radio through consolidation have in store for their medium next.
Selling unused inventory (as they call it) via Google's AdSense biding system.
Tomorrow, reduce the sales force and cut costs as Google makes selling radio sales as easy and inexpensive as selling any commodity.
Beyond that, the world!
It's all in the very experimental stage for Google, for radio and for advertisers.
We are on the brink of moving beyond (or should I say below) the world of vacuum cleaner sales in radio.
I'm not saying that some radio stations I have known didn't have&hellip