“My Box In A Box” — Record Label Prototype

The most viralist video on the Internet right now is a simple clip recorded by two Philly girls doing a parody of SNL's "Dick In A Box" digital short. The girls call their version "My Box In A Box". This whole thing may just sound like another YouTube "can you top this moment" but I think it is more than that -- it's a glimpse into the future of the music business.

One girl (Leah Kauffman) sings the song and her friend, Bunny, lip syncs the video -- and does a damn good job of it (Ashlee Simpson, take note). Then a&hellip

Labels Fighting DRM There So They Don’t Have To Fight It Here

Like President Bush, who is surging ahead with his plan to send more troops to Iraq instead of withdraw as much of the country seems to want, record labels can identify. Labels know they are going to have to eat their words on digital rights management (DRM), but they don't want to do it too soon. Maybe they want to fight the downloaders there so they don't have to fight them here because in China where most of the music is pirated EMI has done a deal with their leading website Baidu.com to offer free music. And the two are going to work together on music&hellip

Video Ad Model No Threat

Traditional media finally has something not to worry about.

A study from Forrester reveals that 82% of the consumers they surveyed thought video ads were annoying. A full 75% said they just ignore the video ads and only ten percent said they interacted with these ads occasionally. If I'm selling traditional media, I'm going to like selling against these statistics.

Of course, you don't have to go to a research company to know how ineffective the new age of Internet advertising really is, you just have to be a Gen Y'er or the parent of a Gen Y'er or a nosy person watching someone blow off Internet advertising. I know I&hellip

Killer Radio Contests Don’t Work

KDND, Sacramento is in hot water because its morning team did a ridiculous contest egging on a listener in a water drinking contest. Water is harmless, right? Not in excess. The victim, a contestant, drank more water than she should have. Entercom, the owner, dutifully fired ten people including the morning team, as a reaction to the death of the 28-year old Jennifer Strange. Criminal charges are possible. One of the morning crew apparently questioned on the air whether they were doing the right thing. If no charges are pressed at least a prosecutor will get a chance to make some headlines for a while.

All in all the&hellip