Inside Music MediaJerry Del Colliano

When 95 million Millennials are rejecting radio, music, network television and disrupting everything they can, operating a radio station for profit, what would I do if I owned a station.

One thing is for sure, I wouldn’t operate a radio station the way most are run.

Here’s what I’ll cover and it’s all very disruptive.

1. What size should the sales department be.
2. What to do about commissions.
3. The one part of my station that would generate 50-60% of the revenue. Yours can, too.
4. How I’d handle those dreaded 8-minute stop sets that run twice an hour (and now I’m going to have to look at it from an owner’s point of view).
5. A radical new way to handle hits and music discovery at the same time.
6. A surefire way to appeal to a generation of listeners obsessed with video games.
7. The missing formatic element that I would add back in on day one.
8. How many commercials per hour and how they would be configured – remember, I have to make a living on this station so it can’t be just a few spots.
9. 60’s or 30’s or 10’s.
10. How I would price the advertising considering the many competitors who will drop their pants to get a sale.
11. A manager or me? 
12. The digital path I would take that no other broadcast station in the country has ever taken – and I’d do it within 3 months of signing on.

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