Self-Confidence, Presentations & Working with Difficult People

One of the things that makes my annual radio conference so useful is that we not only isolate the industry’s challenges and opportunities.

We are also big on building the necessary skills to succeed in the digital and social age of radio broadcasting.

Some examples:

  • Presentations – everyone knows how to do them, but what does it take to do one that reverberates your message.
  • This one thing will make your presentations more effective – how to deliver a “gift” to your group.  Learn how to do this and you will become far more effective than you’ve ever been. You’re going to love this.
  • The other is an issue with timing – the sweet spot for timing and this, I guarantee you, will surprise.
  • How to handle group input and stay on message.
  • What it takes to follow up and put a presentation of ideas into action that actually gets accomplished.  And this part has little to do with the actual meeting style itself.
  • Self-confidence.  I get it!  All of us in the media business have some degree of self-confidence, but what if I showed you a way to literally dial up a boost of self-confidence for when you need it the most.  That’s exactly what I’m going to do.
  • How about this!  What if you had a new way to build the self-confidence of OTHERS that they can’t get from any one else?  Imagine the willing cooperation you would earn when you unlock the confidence of others.  You’ll check that off your list, too.
  • Working with difficult people – a real challenge especially when the industry is consolidating and the pressure is on.  Let’s say some people are just not very nice, honest or appreciative to put it mildly.  Engaging them in their own negative behavior will do your career in.  I’m going to show you how to handle people who are just plain difficult every time.  And you can (anonymously, of course) describe some real troublemakers and we’ll provide some better techniques.
  • Inspiring Millennials.  Women may be from Venus and men from Mars but Millennials are in another solar system to many Baby Boomer and Gen X managers.  Millennials can be the greatest employees.  They just don’t respond to things the way their elders do.  Unless, of course, you are willing to try a few new ideas which I will provide.

Scroll down and look at the radio topics we’re covering.

Consider the skills modules described here.

This is not your hang around in the hallway radio conference.

Wednesday, April 5 -- Philadelphia

I hope you will consider joining the radio, media execs and entrepreneurs who have already reserved a seat.

Reserve a seat 

Group rates

Learn more …

Contact Jerry for help attending

2017 Media Solution Lab Topics:  The Most Effective Digital Game Plan … 5 Required Millennial Hot Buttons … Programming to Shorter Attention Spans …  The Disrupted Morning Show Listeners Now Want … Making Real Money From Podcasting … 2 Totally New FormatsStation Streaming for Profit … Short-form Video Cash Stream … YouTube & RadioNew Found Radio Revenue … Retaining Advertisers …  New-Age Contesting …  Curriculum

Read More  FREE SAMPLES

Lowry Mays & Fraudulent Conveyance

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Lowry Mays & Fraudulent Conveyance here.

Unlock these full articles …

            The Hubbard Shakeup

            How Les Moonves Could Still Sell CBS Radio – Again

            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

            Entercom’s Coming $25 Million Layoff

            What Happens Now to CBS News & Sports

Your new subscription includes access to every article for the past year and 3,566 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

Even Putin doesn’t know my sources. What are you hearing? Report News confidentially here.

New Found Radio Revenue is a main module for my upcoming Advanced Radio Management Conference (Radio Solutions Lab). Seven specific ways to generate more revenue by December 31st than you are now budgeting. Reserve a seat here.

Read More  FREE SAMPLES

New Found Radio Revenue

It’s difficult to increase revenue when large groups are driving local rates down.

You need something buyers want that is more compelling than bulk spots, discounts, tons of bonuses as well as the expected contests and promotions.

  1. Like a one-year campaign in which 5 of your best local sponsors pay a premium to be part of your station’s pay down your college loan promotion.
  2. Replacing all those bonuses that have become expected with value-added that buyers will want for sticking to your rate. I’m thinking testing their commercials for effectiveness for free, not giving away cheaper spots.
  3. The avalanche of increasingly shorter spots for fractions of what they are worth can be answered by testing the length that will work best and back it up with research.
  4. You’ll need a new way to approach buyers and a company that won’t charge you an arm and leg to identify the exact length of their radio commercial that works the best on your station.
  5. And proven ways to make their commercials more effective while competitors are running cheap commercials that don’t perform.
  6. Show them how to identify their expectations from their flight and deliver the results to prove success. If you fall a bit short, give them more. If you exceed the advertiser’s expectations, they can expect to pay a higher rate.

At the Radio Solutions Conference 7 weeks from now, you’ll hear experts who have done these things and share their strategies with you. 

  • Where to go to effectively test ad copy
  • Producing 3x more effective spots 
  • How to exceed advertiser expectations
  • Affordable copy testing companies
  • Where to put the avalanche of shorter, cheaper spots
  • That college loan promotion you’ll want to do before a competitor
  • And how to reduce advertiser defections

Reserve a seat  (22% discount today)

Group rates

2017 Media Solution Lab Topics:  The Most Effective Digital Game Plan … 5 Required Millennial Hot Buttons … Programming to Shorter Attention Spans …  The Disrupted Morning Show Listeners Now Want … Making Real Money From Podcasting … 2 Totally New FormatsStation Streaming for Profit … Short-form Video Cash Stream … YouTube & RadioNew Found Radio Revenue … Retaining Advertisers …  New-Age Contesting …  Curriculum

Read More  FREE SAMPLES

The Hubbard Shake-up

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Hubbard Shakeup here.

Unlock these full articles …

            How Les Moonves Could Still Sell CBS Radio – Again

            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

            Entercom’s Coming $25 Million Layoff

            What Happens Now to CBS News & Sports

            How Entercom Got CBS Radio

Your new subscription includes access to every article for the past year and 3,564 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

Even Putin doesn’t know my sources – including the one’s who called the CBS Radio sale years ahead of everyone else. What are you hearing? Report News confidentially here.

Podcasting expert Steven Goldstein is doing a video presentation for my Advanced Radio Management Conference (Radio Solutions Lab). This is no slam dunk for podcasting. It contains a critical warning for radio broadcasters new to the growing platform on how to proceed cautiously. He joins Jerry Lee (revenue generation) and Morley Winograd (author and expert on Millennials) among others with presentations at the April 5th event. Reserve a seat here.

Read More  FREE SAMPLES

Getting Your Station to Sound Younger

Radio sounds like it is stuck in the 60’s.

In fact, if Rip Van Winkle took a long nap back in 1968 and woke up today, not much would have changed about radio.

But the world HAS changed.

Radio has not.

This is a topic for our Media Solutions Lab at the 2017 Advanced Radio Management Conference in just 7 weeks.

How can we make radio sound younger without doing something stupid like putting all young voices on the air (note: young people loved 75-year old Bernie Sanders so you don’t have to be a Millennial to make a station sound great to a Millennial)?

But you have to stop sounding like, well -- radio.

The hype is out of control.  We’ll talk about where it is and how to fix it.  Actually, many radio people are surprised when someone identifies hype that they missed.

Commercials – we can do better making them (when they are local) and how we schedule them.  Let’s discuss the plan that younger audiences are most likely to accept without killing your ratings.

Music in the age of streaming music websites needs a total re-do.  Go ahead and do one more year of radio playlists as usual and run the risk of losing younger listeners forever.

Short attention spans are radio’s friend – yet stations have no idea what this means and aren’t taking full advantage of it.  How to play the short attention span card as only radio can.

And you can’t even begin to attract the gaming generation without contests and the contests most stations do would put Rip Van Winkle back to sleep again.  I’ll give you two that will not only drive audience but revenue and because this is a lab, we’ll work on refining it for your needs together.

We’re working hard so that if you miss this radio conference, you miss a lot.

If you’ve never been to one of my learning labs, you’ll love the relaxed format, two-way conversation, brainstorming and atmosphere of approval and acceptance to new ideas.

Here’s the program.

I hope you will consider reserving a seat.

Advanced Radio Management Program Agenda/Media Lab
The Hub Conference Center, Philadelphia
April 5, 2017

8 am              Registration/Complimentary Breakfast
9 am              Radio Programming in the Digital Age
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             Growing Digital Revenue

12 Noon        Complimentary Lunch

1 pm              Changing the Way We Sell Radio
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Mastering 18-34 Millennial Audiences
                       Making Money From Podcasting
4 pm              Conference Concludes

Radio Programming in the Digital Age

  • How to Program to Shorter Attention Spans
  • The Morning Show of the Future Featuring a Strong Woman Personality and Features That Are Not Presently Available to In-Demo Audiences
  • Strategies to Reinvigorate the Morning Show
  • The On-Air Contest That Every Listener 18 to 45 Would Stay Glued to the Radio For Without Question
  • How to Coach Talent to Sound Like Today’s Younger Audiences (Hint: They don’t like on-air talent that tries to relate to them)
  • Young Listeners Don’t Like Rules, But How to Make a Radio Station Sound Like it is Freeform
  • The Promise of Sunday Night Talk Shows On Music Stations
  • How to Handle 18-34 Year Olds Who Don’t Listen to Any Song All the Way Through
  • Why and How Radio Must Get Back to Contesting to Keep the Gaming Generation Engaged
  • How to Remove the Obvious (and Hidden) Hype That is Turning Off Listeners
  • The One New Radio Format That Can Score Big Ratings on Either FM or AM
  • How To Do “Twitter” Type News On-Air and Enthrall Hip Young Audiences
  • How Radio Can Take Advantage of 18-34’s Growing Discontent With Music Streaming Services
  • Why it is Now Urgent to Unbrand Radio Stations
  • Making a Dent in Commercial Clutter Even With Too Many Short Spots

Growing Digital Revenue

  • What to do about the Growing Popularity of Podcasting Among Gen Xers and Baby Boomers Even As It Is Not Profitable and Drains Radio Listeners
  • Why Short-Form Video is the Fastest Way to Real Digital Revenue
  • How It Is Done Professionally on an iPhone 7 and Few Other Expenses
  • Finding New Digital Revenue Streams
  • Caution Ahead on Social Media as Advertising Shifts Back to URLs (Proof: The Super Bowl)
  • Radio as a “Preview Channel” for Digital Content
  • Latest Thinking About Streaming On-Air Content Online
  • Remake the Station Website by Only These 3 Essential Things
  • Why YouTube is the Future of Media (ask your kids) and Where Radio Can Fit Into The Most Important Digital Platform Ever

Changing the Way We Sell RadioPresenter Jerry Lee

  • The One Small Change When Recording Local Spots That Triple Their Effectiveness
  • What’s More Effective for a Local Advertiser – a Male Voice or Female Voice? 
  • A Rapid Response to an Ad Industry Survey of 5,000 Radio Campaigns That Found 68% of the Local Advertising Campaigns Were a Waste of Money
  • The “Sweet Spot” for Agencies and Advertisers with Money to Invest in Radio
  • How to Cut Advertising Churn Enough to Finish the Year Up 3-4%
  • Ways to Stand Up to Rate Cutters Who Give Away Too Many Bonuses and Costly Promotions  
  • How to Get a Premium Rate as Competitors Are Accepting Whatever They Can Get
  • The Best Resource for Testing Local Advertising Copy
  • Jerry Lee is Chairman of MoreFM, Philadelphia who has developed the premier system for testing copy, recording effective commercials and cutting advertiser churn through delivering tangible results. 

Mastering 18-34 Millennial AudiencesPresenter Morley Winograd

  • The specific things Millennials really want from radio.
  • Getting Millennials to listen.
  • How to appeal to Millennials without losing younger Baby Boomers now in their 50’s.
  • How to program to Baby Boomers (there are nearly as many of them as Millennials).
  • How to target Gen Xers – one format rarely done would hit an immediate homerun.
  • Why Millennials want radio to be more personalized than Spotify or Pandora.
  • Millennial values – the things that must be evident on the air to win over 18-34 year olds in the age of streaming music services and competing digital and social content.
  • Morley Winograd is a USC Professor and co-author of three books on the Millennial generation including Millennial Makeover and is considered an expert on the topic.

Making Money from Podcasting -- Presenter Steven Goldstein

  • Overcoming the Roadblocks to Radio Station Podcasting
  • Most Popular Topics for Radio Podcasts
  • Where to Begin – to Do it Right From the Start
  • Monetization Techniques – the Fastest Road to a Revenue Stream
  • How to Deal With Potential Listener Erosion From Your Station
  • List of Pros/Cons So You Can Decide Whether Podcasting is Right for Your Station
  • Steven Goldstein is the founder/CEO of Amplifi Media, a leading company in podcasting

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video.

Please join us for this transformative experience.

Register

Inquire about special group rates

Read More  FREE SAMPLES

How Les Moonves Could Still Sell CBS Radio — Again

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with How Les Moonves Could Still Sell CBS Radio – Again here.

Unlock these full articles …

            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

            Entercom’s Coming $25 Million Layoff

            What Happens Now to CBS News & Sports

            How Entercom Got CBS Radio

            David Field

Your new subscription includes access to every article for the past year and 3,561 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

What are you hearing? Report News confidentially here.

Podcasting expert Steven Goldstein is doing a video presentation for my Advanced Radio Management Conference (Radio Solutions Lab). This is no slam dunk for podcasting. It contains a critical warning for radio broadcasters new to the growing platform on how to proceed cautiously. He joins Jerry Lee (revenue generation) and Morley Winograd (author and expert on Millennials) among others with presentations at the April 5th event. Reserve a seat here.

Read More  FREE SAMPLES

Making Money from Podcasting

We know podcasting is popular with Gen X and Baby Boomers and it is growing at a pace that must be noted.

Advertisers have been slow to monetize and then there is the question of whether podcasting is actually cannibalizing spoken word radio listening.

To make the subject more intriguing, the number one podcast on the iTunes store is the audio of a radio show (Fresh Air with Terry Gross on NPR).

Sounds like a perfect subject for my upcoming 2017 lab setting at the Advanced Radio Management Conference especially in a radio industry that could use the revenue boost IF podcasting is accretive and not destructive to its stations.

Amplifi Media’s Steven Goldstein, a longtime radio programmer, has developed considerable chops in the podcasting arena because of his dual skill sets.

Perfect, a radio person who is leading the way on podcasting.

So you won’t be getting pie-in-the-sky lectures from Steve who is preparing a video presentation just for our conference.  The goal is to discuss the growing merits of podcasting, brainstorm and leave with a game plan that fulfills our promise to show the way to make money from podcasting.

If you’ve never been to one of my learning labs, you’ll love the relaxed format, two-way conversation, brainstorming and atmosphere of approval and acceptance to new ideas.

Here’s the program.

I hope you will consider reserving a seat.

Advanced Radio Management Program Agenda/Media Lab
The Hub Conference Center, Philadelphia
April 5, 2017

8 am               Registration/Complimentary Breakfast
9 am               Radio Programming in the Digital Age
10:30 am        Break/Complimentary Snacks and Refreshments
10:45              Growing Digital Revenue

12 Noon        Complimentary Lunch

1 pm              Changing the Way We Sell Radio
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Mastering 18-34 Millennial Audiences
                       Making Money From Podcasting
4 pm               Conference Concludes

Radio Programming in the Digital Age

  • How to Program to Shorter Attention Spans
  • The Morning Show of the Future Featuring a Strong Woman Personality and Features That Are Not Presently Available to In-Demo Audiences
  • Strategies to Reinvigorate the Morning Show
  • The On-Air Contest That Every Listener 18 to 45 Would Stay Glued to the Radio For Without Question
  • How to Coach Talent to Sound Like Today’s Younger Audiences (Hint: They don’t like on-air talent that tries to relate to them)
  • Young Listeners Don’t Like Rules, But How to Make a Radio Station Sound Like it is Freeform
  • The Promise of Sunday Night Talk Shows On Music Stations
  • How to Handle 18-34 Year Olds Who Don’t Listen to Any Song All the Way Through
  • Why and How Radio Must Get Back to Contesting to Keep the Gaming Generation Engaged
  • How to Remove the Obvious (and Hidden) Hype That is Turning Off Listeners
  • The One New Radio Format That Can Score Big Ratings on Either FM or AM
  • How To Do “Twitter” Type News On-Air and Enthrall Hip Young Audiences
  • How Radio Can Take Advantage of 18-34’s Growing Discontent With Music Streaming Services
  • Why it is Now Urgent to Unbrand Radio Stations
  • Making a Dent in Commercial Clutter Even With Too Many Short Spots

Growing Digital Revenue

  • What to do about the Growing Popularity of Podcasting Among Gen Xers and Baby Boomers Even As It Is Not Profitable and Drains Radio Listeners
  • Why Short-Form Video is the Fastest Way to Real Digital Revenue
  • How It Is Done Professionally on an iPhone 7 and Few Other Expenses
  • Finding New Digital Revenue Streams
  • Caution Ahead on Social Media as Advertising Shifts Back to URLs (Proof: The Super Bowl)
  • Radio as a “Preview Channel” for Digital Content
  • Latest Thinking About Streaming On-Air Content Online
  • Remake the Station Website by Only These 3 Essential Things
  • Why YouTube is the Future of Media (ask your kids) and Where Radio Can Fit Into The Most Important Digital Platform Ever

Changing the Way We Sell RadioPresenter Jerry Lee

  • The One Small Change When Recording Local Spots That Triple Their Effectiveness
  • What’s More Effective for a Local Advertiser – a Male Voice or Female Voice? 
  • A Rapid Response to an Ad Industry Survey of 5,000 Radio Campaigns That Found 68% of the Local Advertising Campaigns Were a Waste of Money
  • The “Sweet Spot” for Agencies and Advertisers with Money to Invest in Radio
  • How to Cut Advertising Churn Enough to Finish the Year Up 3-4%
  • Ways to Stand Up to Rate Cutters Who Give Away Too Many Bonuses and Costly Promotions  
  • How to Get a Premium Rate as Competitors Are Accepting Whatever They Can Get
  • The Best Resource for Testing Local Advertising Copy
  • Jerry Lee is Chairman of MoreFM, Philadelphia who has developed the premier system for testing copy, recording effective commercials and cutting advertiser churn through delivering tangible results. 

Mastering 18-34 Millennial AudiencesPresenter Morley Winograd

  • The specific things Millennials really want from radio.
  • Getting Millennials to listen.
  • How to appeal to Millennials without losing younger Baby Boomers now in their 50’s.
  • How to program to Baby Boomers (there are nearly as many of them as Millennials).
  • How to target Gen Xers – one format rarely done would hit an immediate homerun.
  • Why Millennials want radio to be more personalized than Spotify or Pandora.
  • Millennial values – the things that must be evident on the air to win over 18-34 year olds in the age of streaming music services and competing digital and social content.
  • Morley Winograd is a USC Professor and co-author of three books on the Millennial generation including Millennial Makeover and is considered an expert on the topic.

Making Money from Podcasting -- Presenter Steven Goldstein

  • Overcoming the Roadblocks to Radio Station Podcasting
  • Most Popular Topics for Radio Podcasts
  • Where to Begin – to Do it Right From the Start
  • Monetization Techniques – the Fastest Road to a Revenue Stream
  • How to Deal With Potential Listener Erosion From Your Station
  • List of Pros/Cons So You Can Decide Whether Podcasting is Right for Your Station
  • Steve Goldstein is the founder/CEO of Amplifi Media, a leading company in podcasting

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video.

Please join us for this transformative experience.

Register

Inquire about special group rates

Read More  FREE SAMPLES