7 Things You Don’t Know About 2015 iHeartMedia Plans

Bob Pittman and Rich Bressler have been making a lot of major moves as they are haunted by nearly $21 billion in consolidated debt.

But a lot of stuff has been leaking out lately about what they have planned next and since I really couldn’t care less if I get invited to the next iHeartRadio Las Vegas conference with a hooker and a line of coke, I’m ready to tell all.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. A massive staff reduction that was unthinkable even only one year ago.
  2. A consolidation of local physical studios and offices so radical that it will no longer feel like a radio station.
  3. Bob Pittman unplugged — A major decision to look for that will radically change the future outlook for several hundred of their stations.
  4. The two things they deny are for sale are – one of which could be wiped off the books as early as 2015.
  5. This scary change in plans for Premiere and for their talk radio product.

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How iHeartMedia Gets Away With $20 Billion Debt

The question I always get is how can Clear Channel – reborn as iHeartMedia – get to run up so much debt and still remain in business?

That’s more debt than the debt-ridden city of Detroit.

$20 billion is more money than the radio industry makes all together in a year.

And it’s billions higher than Lee & Bain paid for Clear Channel.

How do they stay in business?

Why would anyone keep lending them money?

Isn’t anyone watching their extravagant spending?

Why are layoffs the only cost cutting that keeps lenders happy?

Why does iHeartMedia want to do just about anything but local radio, which would solve a lot of their money problems?

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Screwing Up Cutting Commercials Back

  1. What actually works better – the 2-minute commercial guarantee or an 8-minute stop set? Are you sure?
  2. The optimum number of commercial minutes if you’re trying to attract Millennials in the money demo.
  3. The verdict is in on Dan Mason’s strategy to go commercial-free weekends, heavy up during the week on new formats.
  4. Two promises to never make on-air about commercial loads – are you inadvertently driving them away with these positioners?
  5. How many commercials listeners are willing to tolerate each hour – the sweet spot revealed.
  6. Try this one thing that costs nothing but will increase ad results (and renewals) by almost 100%.

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Relaunch Your Radio Station the Apple Way

Why does Apple get all that publicity (for free) when they do their semi-annual product launches and radio gets forgotten all year?

Change it.

Take a page from the Apple playbook.

Relaunch your station like this and get everyone to notice.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The way to get local advertisers so excited that they will pay a premium to run ads on your station (but not in 8 minute stop sets).
  2. Do a content unveiling like Tim Cook does and Steve Jobs did but don’t make this one fatal mistake.
  3. The secret to refreshing your content product and get noticed for it.
  4. The big mistake stations are making by cutting their spotloads – that’s right, getting dinged for running FEWER commercials. Here’s the Apple way to pull it off.
  5. The one thing on a radio station that must be eliminated right now or you will never have a chance to attract 95 million Millennials – some already in the money demo.

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Who Is Going To Buy the CBS/Cumulus Spinoffs?

Someone please shut Les Moonves’ mouth.

TMI! Too much information.

Once again Moonves went public with the notion of selling 1/3 of all CBS Radio stations leaving him with 80 in major markets.

That’s if you believe Moonves.

Or Lew Dickey who has said Cumulus has no plans to make a major acquisition.

For years I’ve been the lone voice saying CBS Radio is for sale and now I’m here to tell you that Les Moonves is playing with us – he’s NOT going to sell 1/3 of the CBS Radio Group.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The shocking news that Moonves will NOT sell 1/3 of CBS’ 126 stations in 27 markets – he’s got bigger plans that will send a jolt throughout the entire media business.
  2. What is so important to make Moonves willing to unnerve CBS Radio employees by saying publicly he’s going to sell 1/3 of the company.
  3. Yes, yes yes – Cumulus will be the buyer no matter what Cumulus may have said publicly.
  4. Question is – how can Cumulus buy CBS stations when they are already at their legal ownership limit in many if not most of the markets.
  5. The forearm shiver Dickey is about to use to pull off the acquisition.
  6. When will all this come down – all bullshit aside.
  7. Where Dickey is likely to look to safely hide stations he is forced to sell to meet ownership limits – the real story here.

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