iHeartMedia Will Start Selling Assets

The good news is that iHeart can no longer layoff enough people to stay ahead of debt.

The bad news is now they have to start selling things.

More bad news is that won’t stop them from laying more people off.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. iHeart hopes to net $3 billion by selling this.
  2. What goes on the block after that will raise eyebrows.
  3. The vital assets each station will have to part with ahead of a sale.
  4. Station sales are coming once this one obstacle is overcome.
  5. Changes to their physical radio stations that will save money.
  6. The surprising person who is making all these moves.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,842 previous stories, here. Search Stories.

Contact me privately & confidentially to report news or share emails and memos here.

Read More  FREE SAMPLES

Unionizing Radio

Last week and within the past few months some major market radio stations have organized unions against Cumulus and CBS Radio.

Turns out radio employees are madder than hell and aren’t going to take it any more.

There’s a bad moon arisin’ for evil radio groups that don’t care about people.

There are now 5 ways to strike back.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. This move is guaranteed to get employers from hell to back off – details.
  2. How you can turn them in to the government and you don’t have to win to win.
  3. The one Federal agency that will take your complaint seriously.
  4. Don’t get mad, get even – here’s how some burned radio people are doing it.
  5. Sue the bastards! The new rules about suing an employer who has tons more money than you.
  6. What you can do if you’re being blackballed – radio groups deny it but ex-employees swear evil radio groups are still doing it.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,841 previous stories, here. Search Stories.

The safest way to report news or share emails and memo in confidence is my confidential Witness Protection Program.

Talk to Jerry privately here.

Read More  FREE SAMPLES

Doing Radio That Millennials Love

Seth Godin sees “An End of Radio”.

Listening is declining.

Companies have been reporting negative growth all year.

Wall Street Journal radio will fold at the end of the year.

The exodus out of radio is well underway.

But …

What to do if you want to stay and fight it out.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Forget the digital dashboard, put all your energy into this strategy to compete with digital alternatives.
  2. The importance of not competing with other radio stations. Instead, focus on this sweet spot for new listeners.
  3. What can be done to grow in a radio industry that is not going to grow – 5 things that will get the attention of 95 million potential new listeners.
  4. The radio station of tomorrow will not sound like any radio station on the air today – here is how it will sound.
  5. Take out this insurance policy against the continuing decline of listeners and advertising – one thing that you can do that will almost instantly generate a second stream of free cash flow.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,840 previous stories, here. Search Stories.

Always 100% confidential – my NewsTip Hotline

Follow me on Twitter, Facebook, Instagram, LinkedIn

Read More  FREE SAMPLES

The Cumulus Earnings Miss

Moody’s Investment Service in October 2011:

Cumulus Media is “poised to become the bellwether and best-positioned operator in the U.S. radio broadcast industry today.”

Bellwether is a predictor or harbinger of what’s to come.

We take the sugarcoating off Monday’s earnings miss to see why even the stock market is betting against the Dickeys chance of survival.

If you are a subscriber, thank you for joining our group. Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The real, honest to God number that represents Cumulus revenue for the 3rd quarter. You didn’t get this from Lew.
  2. Why they won’t separate out their various businesses to get a real view of how they are doing.
  3. $5 million in Cumulus revenue came from this one thing that has nothing to do with radio.
  4. Can you say fire sale? This one non-radio asset is being auctioned off for over $100 million.

If you would like to read this story, learn how to access to my entire archive of 2,839 stories and get daily email delivery, click “read more” for your choices.

Always 100% confidential – my NewsTip Hotline

Follow me on Twitter, Facebook, Instagram, LinkedIn

Read More  FREE SAMPLES

Competing Against Stations That Drive Down Ad Rates

If you listen to earnings calls, radio companies are always losing money lately but never doing anything wrong.

Next quarter will always be better.

And the corporate execs are never to blame, always someone else.

For example, Lew Dickey told analysts yesterday that two markets were responsible for Cumulus posting a quarterly loss in revenue – New York and Washington, both of which were caused by decisions made by Cumulus execs.

They fired Jack Diamond who did mornings in Washington and sacked Scott Shannon who did mornings in New York – two decisive acts by the company that they now admit had repercussions on the entire group’s earnings.

As bad as that is, it is not the worse thing radio owners are doing to hurt the industry.

Driving down rates is worse led by CBS Radio and followed closely by iHeartMedia. Rate cuts by as high as 50% off that kills their revenue potential and that of other owners.

Companies like Cumulus and others have no choice but to take the money and run at any rate.

But if you are a good broadcaster – and that’s the only kind that pays $99 to read this – there is good news.

No. Not good news.

Excellent news, positive news.

There are ways to compete against the stations that drive down ad rates and mess with your revenue potential.

This article goes on to reveal:

  1. How to force media buyers used to playing hardball to pay your rate – no discounts.
  2. The one decision you can make today that will effectively improve your price per spot by the end of the week.
  3. What your best advertisers will pay more for – their secret weakness – along with an owner than gets them to pay full tilt.
  4. A critical warning about selling ads for your on-air Internet stream.
  5. The media company ready to put their salespeople on salaries and then it spreads.
  6. And, the airline industry’s advice for radio to get your rate even when competitors are not getting theirs.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,838 previous stories, here. Search Stories.

Read More  FREE SAMPLES