Google’s New Ad-Supported Radio

INSIDE …

  • Google this week, Apple next week, Spotify already, Pandora for sure and many more streaming services bombard music radio – what to do?
  • With Google and Taylor Swift pushing Apple into freemium, why is free radio gaining an advantage.
  • The most powerful person in the music industry to keep an eye on.
  • The one thing streaming music services can never do that radio stations can but are not.
  • The six forces that have eroded radio listening (five music-based, one spoken word).
  • Why Google could buy Twitter and add a new dimension to streaming music services and create a digital record promotion machine.

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Why CBS Radio Is Slashing Costs This Late

INSIDE …

  • It’s the best group of stations in radio, why risk dumbing it down with cheaper programming and cutbacks at this point – a decade after competitors have tried it? Here’s your answer.
  • Exactly what is going to be sold and what will be kept.
  • Latest on Cumulus’ reported interest in buying CBS Radio.
  • The fate of the iconic CBS all-news stations now.
  • Their sports stations are in for a rude awakening – explained here.
  • CBS’ new position on music-centric stations.
  • Where does Scott Herman fit in – he and Mason built this city on rock and roll but the suits and bean counters are coming to take it away.
  • Career advice for current CBS employees who have managed to avoid these major cutbacks – until now.

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iHeart’s 2nd Half Game Plan Revealed

INSIDE …

  • What about selling more assets to raise cash and reduce expenses?
  • iHeart’s expected response to this new competitor Apple Radio.
  • A go-to non-radio way to bolster expected declines in radio revenue.
  • Their ingenious – if not sleazy way to not only stop burning through cash but start stockpiling it without ever having to increase revenue – this is pure Pittman.
  • iHeart’s plans ahead for digital.
  • Their position on layoffs for the last six months of the year including the dreaded annual Christmas firings.

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Massive Cuts Coming Soon To CBS Radio

INSIDE …

  • The status of these cutbacks and the time frame for them to be enacted.
  • Examples of how deep and big the cutbacks will be in a few markets where they are underway now.
  • Unthinkable iconic CBS formats will be gutted – details.
  • Startling format changes are coming to save money.  Here’s a big station that’s not long for this world. Unthinkable a year ago.
  • How CBS lawyers are paralyzing the radio group.
  • Dumbed down programming is on the way – it started already last week (some examples).

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The Brian Williams Solution

PREVIEW

  • How NBC failed to make the right choice about Brian Williams.
  • Two key things Comcast NBC did not learn about its generational future.
  • Why NBC slammed the door on ever getting younger Millennial audiences.
  • How Glenn Beck’s Blaze TV which is teetering on the brink is making the same mistake as Comcast NBC.
  • Why traditional media (radio, TV, print) can’t seem to do the one thing that is critical to winning over younger demos – here it is.

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