Where Things Stand On Programmatic Buying

INSIDE . . .

  1. How programmatic buying is going to make agencies richer and radio stations look like fools.
  2. When the first big programmatic buying system will go into operation – and where.
  3. Which radio group is willing to lose local revenue in order to transition to selling without humans.
  4. Why to beware of Katz rep firm’s Expressway programmatic buying platform – good for them, bad for stations that will have little choice.  Details.
  5. Radio without sellers – the prognosis.
  6. Does iHeart really in its iHeart of hearts want to eventually fire all their salespeople – really?

Read the full article now.

Free samples of our work here.

$100 for the Best Newstip of the Month -- Report news confidentially in our Witness Protection Program here. 

Talk to Jerry privately here.

See a complete list of my previous stories here

Read More  FREE SAMPLES

Housecleaning at Cumulus

INSIDE . . .

  1. How Mary Berner is about to make Cumulus her company.
  2. What’s changed that has suddenly empowered Mary?
  3. The Cumulus market manager of tomorrow.
  4. Which market managers will soon be in jeopardy.
  5. What is Mary’s ultimate plan for Cumulus.

Read the full article now.

Free samples of our work here.

$100 for the Best Newstip of the Month -- Report news confidentially in our Witness Protection Program here. 

Talk to Jerry privately here.

See a complete list of my previous stories here

Read More  FREE SAMPLES

The Real Reason iHeart Hired Dan Mason

INSIDE . . .

  1. Was Mason hired to fix iHeart programming?
  2. Handle NAB stuff and relations with vendors and other radio groups?
  3. Why now – at this exact moment when Mason’s one-year CBS non-compete is up?
  4. The big plans that iHeart has for Mason that could shock the radio industry – and believe it or not – even Mason!
  5. Why Mason is being hired the same way another big name iHeart employee was hired – study that and you have the answer.

Read the full article now.

Free samples of our work here.

$100 for the Best Newstip of the Month -- Report news confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

See a complete list of my previous stories here

Read More  FREE SAMPLES

Cable’s Net Neutrality Loss

INSIDE . . .

  1. How the ruling saves Internet content providers from the fate that killed the radio industry.
  2. How companies like iHeart, Cumulus, Entercom and now CBS Radio could not have been ruined if they were protected by their own version of “net neutrality”.
  3. Who is singlehandedly responsible for the Telecommunications Act of 1996 which caused the lost of tens of thousands of radio jobs alone.  Here’s your villain. 
  4. The real reason why cable companies and telecoms want net neutrality struck down and how they will continue to fight it.
  5. Why privacy issues that affect everyone is at stake if they get a reversal of this week’s court ruling.

Read the full article now.

Free samples of our work here.

$100 for the Best Newstip of the Month -- Report news confidentially in our Witness Protection Program here. 

Talk to Jerry privately here.

See a complete list of my previous stories here

Read More  FREE SAMPLES

iHeart to Pressure Salespeople for Quick Money

INSIDE . . .

  1. How iHeart salespeople are going to be made to pay for revenue shortfalls.
  2. Why a big emergency meeting is being held right now.
  3. How much revenue is missing and must be made up in just two weeks.
  4. The tactics iHeart will employ to steal every penny it can from competitors – details.
  5. The iHeart competitor that is going to actually gain the most as iHeart blows out its inventory and hands higher priced revenue to them.
  6. Details on how the desperate two-week revenue beg-athon will work.

Read the full article now.

Free samples of our work here.

$100 for the Best Newstip of the Month -- Report news confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

See a complete list of my previous stories here

Read More  FREE SAMPLES

The Microsoft Purchase of LinkedIn

INSIDE . . .

  1. Why the Tech Dark Ages has arrived.
  2. What are they thinking? Microsoft spent $5 billion more than iHeart’s total debt to buy a social media company.
  3. Why Apple is also plum out of ideas and where does that leave the digital revolution everyone craves.
  4. Five distinct ways radio can take advantage of this lull in innovation.
  5. New formats never before aired on radio.
  6. A new radio station built around a cause – the music, the concept.
  7. An all-news station that is perfect for short attention spans.
  8. Why money can no longer buy you innovation but what can.

Read the full article now.

Free samples of our work here.

$100 for the Best Newstip of the Month -- Report news confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

See a complete list of my previous stories here

Read More  FREE SAMPLES

“Dangerous” Donald & “Crooked” Hillary

INSIDE . . .

  1. How cable news and radio are screwing up their presidential election coverage.
  2. What we are learning from this contentious election cycle that applies to radio.
  3. The most important thing a radio station must now be.
  4. And equally important – you’ll want to check your branding – what a radio station doesn’t want to be today in the eyes of listeners.
  5. Why young people continue to reject radio’s attempts to appeal to them –and six steps to fix it.
  6. The new definition of being a rock star – is this your station?
  7. What radio could learn about increasing their revenue from none other than Bernie Sanders – I’ll explain.

Read the full article now.

Free samples of our work here.

$100 for the Best Newstip of the Month -- Report news confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

See a complete list of my previous stories here

Read More  FREE SAMPLES