Radio in the Digital Age (FREE VIDEO)

I thought you might like to hear my comments about the challenges and opportunities for radio in the digital age as I addressed Michael Harrison’s Talkers Conference in New York.

In the video, I distinguish between what radio is doing wrong to attract younger listeners and how to change the way we talk to young audiences many of whom are already in the money demo.

The video was recorded in New York City by our friend Art Vuolo.  Thanks to Michael for his gracious invitation to tackle one of radio’s most important issues.

The video begins with an introduction by Sean Hannity.

If you have thoughts or comments or would like to inquire about my availability to speak to your group or do a private brainstorming session with your staff, click here.

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Greedy Bastards Killing Radio Rates

They can’t make their quarterly numbers so they don’t want you to make yours.

An orchestrated plan.

Secretly tested in the last three weeks of June.

Thanks to moles familiar with this tactic first hand who are now safely in our Witness Protection Program we know how they are making revenue appear out of thin air at the expense of their competitors.

I’m exposing the greedy bastards because this really will hurt radio.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How it worked in beta testing.
  2. The new take anything attitude spreading to infect solid radio markets.
  3. Most effective way competitors can foil this kind of rate killing.
  4. A big advertiser caught in the act of prostituting radio rates thanks to Clear Channel.
  5. The ad agencies that now specialize in driving radio rates down in markets everywhere.
  6. Worse yet, even good radio companies are getting desperate – we out them, too.

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Report news (tips, memos, emails, etc.) under the full safety of my Witness Protection Program here.  If I could keep my confidences safe when Clear Channel tried and failed to sue me for $100 million 14 years ago, I can sure keep you safe now.

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Pay Your Debt Down Like Clear Channel Just Did

The wheels are coming off.

They are burning through cash at a record pace.

Their big markets are down 12% or more in revenue.

No prospect of breaking even by the end of the year.

Then how is it possible to pay your debt down by $2.5 billion?

You want what Bob Pittman is having. 

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How Clear Channel got their debt to under $20 billion for the first time since Lee & Bain acquired the company.
  2. And that’s turning in two lousy revenue quarters and tracking down for the rest of the year – how is it possible?
  3. Why now?  The reason Clear Channel is under pressure to get that number under $20 billion even if they have to use this trick.
  4. Why Bressler refuses to break out radio revenue for analysts.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,754 previous stories, here.  Search Stories.

Report news (tips, memos, etc.) under the full safety of my Witness Protection Program here.  If I could keep my confidences safe when Clear Channel tried to sue me 14 years ago, I can keep you safe now.

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Bressler & Pittman’s Next Move

Forget the earnings report.

There’s bigger news.

Bob and Rich are setting the table for a grand plan that will fleece investors.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What Clear Channel is hiding from Wall Street investors.
  2. The honest numbers you will not see anywhere.
  3. The wacky snake oil soaked IPO that Clear Channel is looking at launching.
  4. How much their largest revenue market – LA – missed budget by compared to last year.  Sorry, Bob, someone has to tell them.
  5. How much ratings are off – they’re not talking about this either.
  6. The planned power shift underway at Clear Channel corporate. 
  7. The new management on the way.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,753 previous stories, here.  Search Stories.

$100 is awarded for the Best News Tip of the Month.  And my anonymous Witness Protection Program has never revealed a source.  Report news or share emails and memos in confidence here.

Talk to Jerry privately here.

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The 2 Things Never To Do On a Morning Show

Make any mistake you want.

Just don’t make these 2.

Because times are changing and you will lose audience and revenue so fast that you can’t get it back.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Avoid doing this to your personality morning show at all costs.
  2. Never handle music on radio like stations are starting to do now – never.
  3. The new trend in radio morning shows that is not even a year old – avoid it.
  4. Your insurance policy against audience erosion in the mornings – 7 things stations with great ratings are now doing.
  5. Placement of those Nielsen PPM commercial clusters – you’ll want to change them – they’re killing your ratings.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,752 previous stories, here.  Search Stories.

$100 is awarded for the Best News Tip of the Month.  And my anonymous Witness Protection Program has never revealed a source.  Report news or share emails and memos in confidence here.

Talk to Jerry privately here.

Read More  FREE SAMPLES