How CBS Will Screw Up TV On Demand

Let’s start with this — right from the website for the new CBS TV All Access Service.

“New Episodes on CBS App Next Day..

From tablets to smart phones, now there is no wait to catch up on the shows you love on the CBS App. Have it all at your fingertips as soon as they’re available the very next day”.

No wait?

In what corporate world is the “next day” no wait?

You see, media barons just don’t get the new world of Netflix.

HBO Go gets it, which is why last weeks announcement that consumers could buy HBO without being tethered to cable was a guarantee of future success.

And that means Boardwalk Empire the moment it is aired; not the next day “as soon as they’re available” in CBS language.

What is CBS doing, anyway?

Changing the episodes, fine tuning the video – what a joke.

All this CBS attempt to enter the early 21st media century takes is $5.99 of your dollars every month to get full seasons of current primetime programming, daytime, late night and thousands of archived shows but no NFL games.

Sorry. Don’t be a pig.

What do you want – what you WANT?

The Masters and the Final Four will also not be available directly from CBS All Access either.

Maybe this will make it up to you.

You get live streaming of all dumbed down local CBS’ O&O programming which means mindless syndication and local news with reporters that spend more time on their looks than their stories.

And thank God for Les Moonves, Nielsen will measure this mess.

I can tell you if you’re a Millennial or the parent of a Millennial you know they are not falling for this.

They’ve got Netflix to pay for.

Many some college loan payments.

And Baby Boomers and Gen Xers are going to skip CBS content en masse.

You see here is a lesson for radio as well.

It’s about content and delivery.

What they want, when they want it – that’s what gives content value.

I wouldn’t have all the thousands of subscribers I am now very grateful to have if folks couldn’t get content that they wanted enough to pay for immediately. Not the next day.

So what we have here is traditional media selling out its local TV affiliates – and you laugh when I say don’t be surprised if Moonves gets out of the O&O TV business too.

Netflix got dinged on the stock market last week losing about $100 a share.

BUY NETFLIX.

Institutional investors and hedge funds are playing with us.

Netflix missed its subscription growth numbers so the selloff began. Sheer insanity. Wait until they see the egg CBS All Access lays.

It would love to have a good quarter as “bad” as a Netflix bad quarter.

Moonves thinks his hits don’t stink.

Think about it.

Network primetime Nielsen ratings are going down steadily.

The age of the remaining audience is getting older by the minute.

He turns around and demands huge retransmission fees from clueless satellite and cable operators who really have nothing else with which to bilk its customers out of monthly fees.

And then, Moonves sells directly to the consumer devaluing his own O&Os, jeopardizes their advertising revenue and finds another way to sell a pig in a poke.

If this is the future of content, I can’t wait until a Millennial takes over at CBS.

Until then, there’s Netflix, HBO Go, Hulu Plus – maybe Apple in 2015 – to show the old outdated media companies how to do content delivery the right way.

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That iHeart Talk Rumor

You know that iHeart is dumping talk from flagship WOR, New York.

Just back from a visit to the greatest city in the world so, as Paul Harvey used to say, “standby for news”.

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  1. What’s going on – iHeart pushed off its best Premiere talk talent to Cumulus in the Bay Area to free up a station for cheap music programming and now this?
  2. You won’t believe the rumored format replacement for talk at WOR.
  3. Not worried because your talk station is not in New York? These confirmed iHeart plans will make you worry.
  4. What has pissed off Pittman so badly that he’s rethinking talk?
  5. The other Clear Channel formats that aren’t worth a chance in hell of surviving.

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The Last Days of All-News Radio

You give CBS 22 minutes and they’ll cut your news stations resources.

The last of the great radio formats is in a race to the bottom.

At great risk is their moneymaking machine all-news radio.

Not just for CBS, but it can bring down other formats if it continues to decline.

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  1. How WTOP winds up the top billing radio station in the country when everyone else is dumbing down all-news.
  2. The scary sh#t CBS is doing to dumb down and cutback on its top revenue producing news stations.
  3. The CBS all-newser can’t even get a 1 share competing against WTOP in DC – have they all of a sudden gotten dumb?
  4. What Radio One did wrong in its failed 3-year attempt to do all-news in Houston – another one bites the dust.
  5. The almost impossible CBS all-news playbook going forward.

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HBO’s Standalone Streaming Service

Millennials have done it again.

They have pressured HBO to unbundle their outstanding content from cable and satellite and make it available directly to their digital devices.

If you think this is about television, you would be wrong.

It’s about the changing face of content delivery.

Some 95 million Millennials are telling you what they want.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The future of radio that will work like Netflix – yes, the growth industry has been looking for.
  2. What will happen to the current programming on-the-air? A ‘preview channel” that showcases free and paid digital content.
  3. The most important changes content providers will have to make to remain competitive in a digital media world – one is about content, the other about commerce.
  4. The replacement for talk radio that fits in nicely with the new digital delivery of content.
  5. Ways to make a paywall earn revenue for you.

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This Is Making Lew Dickey Sh#t His Pants

There may be another bidder going after CBS Radio.

But Lew needs CBS badly.

His stock his down and there is nowhere to grow without that merger.

Bad karma is coming back to Lew.

This company may kick Lew when he is down.

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  1. The radio group under the radar that is cozying up to CBS lately.
  2. The reason why it seems impossible until you see the evidence that this buyer could actually pay more than Cumulus and make a sale easier for CBS.
  3. Ways CBS Radio is already working with this group.
  4. One top radio executive: Dan Mason and this CEO “are joined at the hip”.
  5. Damn! CBS employees will not see this bidder as an upgrade from Cumulus.
  6. It’s almost 2015, do you know where your CBS Radio group is?

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