Shock Turnaround – iHeart Recruiting Local Sellers

INSIDE ...

  1. Why? They’ve been touting programmatic buying for years now.
  2. The extent of iHeart’s recruiting.
  3. Where they are likely to steal key account execs for local sales positions.
  4. What this means for competitors.
  5. Warning: They’ve done this before and here’s what eventually happened.
  6. How iHeart is going all out to dramatically increase the size of sales forces in local markets.

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What’s Wrong At Townsquare

INSIDE ...

  1. How the heck did Townsquare get MSG to buy 12% of their sliding stock?
  2. What’s killing the company that proudly says it is not a radio group.
  3. What MSG and Townsquare are up to which radio people may not appreciate.
  4. And while we’re at it, what ever happened to their Clownsquare entertainment and events division?
  5. Why the future of Townsquare is not what their owners are leading you to believe what it is.

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Randy James Fitzsimmons Faked His Death

INSIDE THE ARREST OF RANDY JAMES …

  1. How the hell did this onetime Randy Michaels/Jacor PD pull this off.
  2. Where he was arrested and what he was charged with. 
  3. Randy’s attempts to defraud – I should know, here’s how he tried to do it to me.
  4. His ruse.
  5. Randy alive and well on a bank cam pic.

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Cumulus Local Programming Shakeup Coming

But you can’t get any dumber than Cumulus is tripling down on their chief programming dud Mike McVay.

Nice guy.

Wine aficionado.

Bon vivant.

Vichyssoise.

Ok, not the vichyssoise part. It’s the only French word I know other than lingerie.

What the hell is Cumulus doing to itself?

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  1. Brutal Yelp comments about Mike McVay’s programming moves – a link for your reading pleasure.
  2. Changes ahead to local morning shows. Wait until you see what these geniuses are planning.
  3. Big personalities are out but in addition to national syndication, here is a scary new replacement option.
  4. Changes to local music playlists.
  5. How commercial stop sets will change at Cumulus.

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A Man For a Woman Again At Cumulus

Cumulus has a 35% turnover rate and a reputation for mistreating people that goes back to the Dickeys.

So would you believe me if I told you that in spite of their public efforts to fix their toxic workplace and hire those evil women that the Dickeys seem to detest, nothing has really changed.

In just the past month, a man replaces a woman at an executive position again.

Forget the glass ceiling at Cumulus.

They’re not even allowed in the room.

Yet the latest insults were done under the radar until a tipster entered the anonymity of my Witness Protection Program to reveal the dirty details.

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  1. How Cumulus keeps firing women under the radar – we’re calling out the latest one in a major market very recently. We’re not talking about Bumfuck here.
  2. The bait and switch that took place upon hiring.
  3. We’re naming names and yes, Mike McVay is involved in this man for a woman switch right under the nose of his boss, the woman CEO Mary Berner.       She’s mad, right?
  4. The lowdown on equal pay for the fired PD – stop that laughing!! I’ll report the salary, you decide whether to keep laughing.
  5. How this woman PD was undermined for three years – including in these two very important programming areas.
  6. You’ll never guess who winds up with her job. Okay, I’ll tell you – it’s a man. But hold your nose, even that part smells. Details.

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The tipster on this story was awarded $100 and remains anonymous in my Witness Protection Program. And is living in Tucson under a new name. Okay, that’s a lie, but the $100 part is true.

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Disappearing Audiences

What can be done to stop audience erosion from radio, network and cable TV, online and print journalism?

  1. How we are driving audiences away but no one more than radio.
  2. The latest ways radio is making audiences disappear.
  3. How to fix it.
  4. What one thing audiences tell us they want and no station is willing to give them. Start with this one.
  5. A list of fixable mistakes that can encourage audiences to keep listening.

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The Scary Way McVay Hires Women at Cumulus

INSIDE . . .

  1. Would you take a used job from this man? Read this horror story.
  2. What to be careful of if you are a female considering employment at Cumulus.
  3. Another vivid example of why Cumulus can’t hang on to employees.
  4. We’ll name the market and the people doing the screwing in their outreach to women employees.
  5. One of the few times Cumulus will absolutely NOT fire an employee – be this person you’ve got security for life.
  6. Examples of apparent blatant gender discrimination right from Cumulus emails.

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