That Clear Channel Re-Fi

What they are NOT telling you is how desperate they are.

Cash is scarce.

$20 billion in debt is almost impossible to make a dent in.

Some of the biggest changes ever are ahead for Clear Channel and their employees due to their poor financial situation.

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  1. The “big bang” that happens next now that debt is coming due.
  2. IPO or outright sale of the company – they’re thinking.
  3. One asset most likely to be sold for the best price to ease the cash crisis.
  4. The intriguing top management change that is coming.
  5. How does this unraveling debt situation impact the upcoming holiday layoffs.
  6. This most endangered species on the Clear Channel staff will be eliminated en mass in 2015 – mark my words.

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The Nude Photo Controversy

That Jennifer Lawrence nude picture scandal has convinced me to take my nude pictures down off the cloud before Lew Dickey and Bob Pittman get their hands on them.

You think I’m kidding?

The new normal is that privacy is exactly what consumers want it to be and the younger they are, the more they trust.

Our entire lives are on the cloud and we are vulnerable but it is also an opportunity for media to build a reputation for trust that can be beneficial.

I’m here to tell you that now is the time to take specific steps that will cement relationships not earn clicks.

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  1. Why you never, ever want to brand your product. I know, media geniuses love branding but audiences don’t believe it or trust it. Here’s an alternative to branding your radio station.
  2. The first step that media companies skip in trying to attract loyal audiences – add it in today.
  3. How radio is getting too digital – I can’t believe I said that – in a bad way.
  4. Why you should study TMZ’s model and steal it.
  5. If I’m a radio station and I want your trust, here’s what I do.

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Radio’s Worst Program Director (and Best)

Hey, this wasn’t easy guys!

There are so many corporate program directors who have sold their souls that I need another vacation from all the work.

But I think you’ll agree with me that the person who gets the dubious honor really does deserve it.

And I think you’ll be really surprised who it is.

By the way, before you see who I picked – who would YOU have chosen as radio’s worse program director?

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  1. Our winner has single handedly helped trash both major and small market stations as recently as last month.
  2. Sucks at programming all-important morning shows.
  3. Let’s the competition steal the station’s talent – no, HELPS the competition steal the station’s talent – here’s the evidence.
  4. And this person doesn’t know it yet but they are going to get fired.
  5. Plus lest we forget! Who is the absolute best program director in radio right now bar none.

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The Answer For Music Radio

Music radio ratings continue to erode.

Worst sales ever for music in any form.

Pandora’s even got a new problem that threatens it.

Here are 5 things you don’t want your competitor to do first before you implement them.

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  1. One strong way to play more music discovery and NOT hurt your ratings.
  2. The missing element that no music station is doing and needs to do – all spelled out for you.
  3. The optimal length of patter between songs revealed.
  4. How to get around listeners 30 and under who never listen to ANY song all the way through.
  5. If you do ONLY this one thing, take this advice and watch your cume and quarter hour skyrocket.

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A Stunningly Detailed Look At the Cumulus Management Shakeup

What has changed so much that the family business of Cumulus Media suddenly needs a top management shakeup.

The happy talk radio trade publications are lifting their stories right from the company’s press release in rubber stamp fashion.

Many of my subscribers have asked, what is really going on here?

And what does it mean for Cumulus.

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  1. Why Co-COO Jon Pinch is suddenly being force-retired.
  2. Is Fredo – excuse me, Lew’s brother John really being demoted as the Co-COO post is being eliminated.
  3. What’s up with Lew using an outside management search firm to bring in a new Executive VP to work under him.
  4. A startling list of candidates that could be considered.  Hint:  one of them has the last name “Hogan”.
  5. The thing that is making Lew Dickey all of a sudden hire a non-family member to be second in command – this is very revealing.

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$100 a month awarded for the best news tip.  My confidential Witness Protection Program is the safest way to report news or share emails and memos in confidence here.

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