Inside Music MediaJerry Del Colliano

Seth Godin sees “An End of Radio”.

Listening is declining.

Companies have been reporting negative growth all year.

Wall Street Journal radio will fold at the end of the year.

The exodus out of radio is well underway.

But …

What to do if you want to stay and fight it out.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. Forget the digital dashboard, put all your energy into this strategy to compete with digital alternatives.
2. The importance of not competing with other radio stations. Instead, focus on this sweet spot for new listeners.
3. What can be done to grow in a radio industry that is not going to grow – 5 things that will get the attention of 95 million potential new listeners.
4. The radio station of tomorrow will not sound like any radio station on the air today – here is how it will sound.
5. Take out this insurance policy against the continuing decline of listeners and advertising – one thing that you can do that will almost instantly generate a second stream of free cash flow.

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